When was the last time you pulled out your phone to find a nearby restaurant or coffee shop? Probably pretty recently. And when you did, what phrases did you type into the search engine? Probably something along the lines of ‘Mexican restaurant near me,’ or ‘nearby coffee shop.’ With more and more people using their mobile devices to perform Internet searches on-the-go, there has been an increase in usage of the phrase ‘near me.’
And this doesn’t just apply to food searches.
People are searching for specific services using the terms ‘near me’ in industries of all kinds. This simple change in search terms can give users better search results, and can market your business in a wider area. However, this isn’t something Google can do on its own; first, you need to make sure your company’s website is optimized for ‘near me’ searches.
Many people might start a search with the intention of using their location in the search, such as ‘kitchen remodelers Cleveland.’ However, Google is automatically recommending the replacement of the location name with ‘near me’ to give you more specific results. You might notice that when you start typing something into Google, it will suggest adding ‘near me’ to the end of your query, prompting you to select that option rather than type out your location. So, that ‘kitchen remodelers Cleveland’ search becomes ‘kitchen remodelers near me,’ and users get more location-specific results.
In a large city like Cleveland, for example, many people living in suburbs will automatically conduct a search using the nearest city rather than the specific location they are in, which may be 30 minutes outside the actual city. For searchers, replacing the location with the ‘near me’ terms gives them results that are better suited to their actual location.
For businesses like you, this means that you want to make sure your online location is optimized for those surrounding suburbs, so Google shows you as a result when customers replace big city locations with ‘near me’ searches.
At the most basic level, there are a few things you can do that will ensure your business is catered to a variety of locations surrounding your area, thus putting you on the map—literally—for people searching for businesses like yours nearby.
Have a mobile-friendly website: This one’s a no-brainer. You should absolutely have a website that works properly on a mobile device, for reasons other than being compatible with ‘near me’ searches. When it comes to the ‘near me’ search, most people are looking up nearby places on their phones. Even if your website shows up as an option for nearby services, people won’t stay on your website if it’s not compatible with the device they’re on.
Optimize your NAP: Your business’s NAP (Name, Address, Phone number) needs to be prominently shown on your website, making it easy for both visitors and search engines to find. Moreover, there is a special code you can insert on your website that tells search engines that this information is your actual address. If Google can easily identify where your business is located, it can start showing you as an option for corresponding ‘near me’ searches in a variety of locations.
Develop location-based landing pages: Many companies advertise where their office or showroom is, which leads many potential customers to believe this is the only location they provide service to. Google can pick up on this as well, if you only have one main location mentioned. However, creating pages that specifically target other nearby locations—preferably ones that get you a lot of website traffic—tells Google and website visitors that you serve a broader area, which allows Google to show your business to a wider audience in ‘near me’ searches.
The evidence for optimizing your business’s location for ‘near me’ searches is overwhelming. Google is doing its part to help users easily find services in their specific location, which benefits your business by showing you to a wider audience. Now, you just have to adjust your website’s location details to meet Google half way.
If you’ve ever read content on the Internet—a blog, product pages on Amazon, instructions on how to tie a tie—you know that visuals are essential to keeping you on the page.
So as the manager of your website, you realize just how important images are to keeping your visitors engaged and interested in what you have to offer. For product- or service-based businesses in particular, quality images can be the difference in total success or total failure of your site.
But did you know that images can do a lot more for your webpage than just supplement your content?
That’s right. Your images, just like your content, can be optimized for SEO benefits, making them more search-engine friendly. Optimizing your images for SEO benefits will give your page an added boost by including more keywords and giving Google more content to rank in searches.
Getting customers to leave you reviews is one of the most important marketing strategies you can use. You know it. We know it. Let’s move forward.
Many businesses have reviews all over the Internet, from Yelp to Facebook and everything in between. But what’s the point of having an abundance of solid reviews if potential customers aren’t seeing them at the right time—when they’re on your site looking at your services? We fully believe that all business owners should display their reviews on their website in a way that proves your reviews are legitimate.
Our solution: an online review presenter.
The digital world is constantly changing. Every day, programs are updated, trends shift and Google edits its algorithms. With so many frequent changes, anyone who wants to maintain a successful online presence—like all digital marketers—has to keep up with the trends. Even the experts have to stay on top of their game if they don’t want to fall behind.
Several months ago, we published an article that explained why it’s crucial that your website is optimized for ‘near me’ searches. For example, instead of searching for “flower shop Cleveland, Ohio,” more searchers were replacing the location name with “flower shop near me.” It provided more accurate results based on the user’s physical location, rather than the broad location.
A lot of people fixate on being the number one result on Google. It’s easy to understand why; those number one results are often the first links we click on when doing a search. After all, Google puts those results at the top of the page for a reason, right?
Many times, Internet marketing performance is solely judged by rankings and how high you can get on Google. But contrary to belief, this is not the best way to measure your return on investment. There are other metrics that will tell you way more about the success of your campaign’s performance than just the average position.
We’ve discussed how important it is to have reviews of your business on your website, and you know that reviews can have a positive effect on your business. But the more difficult part is figuring out how to get clients to leave reviews in the first place. Where do you start? How do you get people to only leave positive reviews? It might seem like a tricky business—and we’ll admit, there is a formula to it—but getting clients to write reviews isn’t as hard as it sounds.
Here are five easy steps you can follow to motivate your clients to leave a review of your business.
When making any important decision, it’s important to weigh your options. In the case of creating a new website, the advantages that come with each option can be a major determinant in which website platform you decide to go with. In our two recent blogs detailing the Locallogy Rapid Platform , we’ve covered what exactly the service is and the functional features that you have access to as a user. Now, we want to tell you about the advantages to using our website platform.In addition to having a cost-effective, customized website built by our team of professionals, you’ll experience a number of management advantages that help your website run faster, safer and smarter.
We recently unveiled the Locallogy Rapid Platform , our newest web building service that allows you to have a cost-effective website created for you by our team of digital marketing experts. It’s the best way for your small business to quickly get a customized website without paying top dollar to have your site maintained by the professionals who are creating your site.
So how do we offer such a quality service for a low monthly price? We’ve built in a variety of great features that let you directly manage your website so you can quickly and easily make edits without crashing your own website.
Once your website is up and running, there are a number of helpful features that make editing and using your site easier on both the backend (what you can edit) and frontend (what visitors will see). From choosing your own color scheme to previewing capabilities, these features work together to create a flawless user experience.
These features all boil down to three specific functions that are crucial for any website platform: customization, usability and responsiveness .
When it comes to building a website for your business, you typically have two options: invest in a high-end, custom-built website made by digital marketing experts, or go with the cheaper option by using a content management system like WordPress or Wix to personally manage your site on a template platform.
For some businesses, a website fully designed from scratch is the best option. It gives the business owner the ability to customize every last detail, down to the coding on each page. For others who don’t need a complex site, a simple CMS that allows content to be easily managed will suffice. But for many businesses, neither of these options are exactly what their looking for, which is something in the middle. Something that allows for a customized website built by professionals at a fraction of the cost of a full website design.
Something like the Locallogy Rapid Platform.
Video content is taking over the Internet. Several years ago, the place you were most likely to find this kind of content was YouTube, where you could look up any kind of funny, instructional or music video imaginable. Today, you can find Internet videos everywhere you look: Facebook, Snapchat, Instagram and news network websites. And according to data, it’s a trend that’s not going away.
In a recent visual networking report done by Cisco , it is estimated that global “video traffic will be 82 percent of all consumer Internet traffic by 2021, up from 73 percent in 2016.” So it’s no surprise that businesses have been jumping on board in an effort to keep their audiences’ attention and create content that has more share potential.
Incorporating videos onto your site might seem like something that doesn’t apply to a service-based business like yours. But visuals are a pretty powerful tool when it comes to getting (and keeping) the attention of your customers. Yes, images are crucial to a successful business website, but customized videos are a more engaging way to showcase your products or services. In fact, it’s something we use as a marketing tool for our customers.
We’re all familiar with the concept of saving the best for last. But when it comes to the content on your website, your approach should be the exact opposite. You may not realize it, but the order of your content often determines the rate of conversion your website sees. This concept is known as content hierarchy. Whether you’re a business owner who is creating services pages on your website or you’re just running a personal blog on the Internet, content hierarchy is something that affects the success rate of your web page.
Let’s start at the beginning.