Why Texting is an Interface Your Small Business Must Be Utilizing

  • By Jackie Petre
  • 16 Aug, 2017

Do You Even Text? 

Everywhere you look nowadays, people have their eyes glued to their cell phones. Between text messaging, taking photos and browsing social media, it’s hard to keep the attention of anyone under the age of 50 for more than a few minutes if their phone is nearby. That’s exactly why marketers started jumping at the opportunity to be right where they wanted to be: a few inches away from their target’s face on a cell phone screen.

In recent years, many small businesses--especially those that use a scheduling system of some sort—have started utilizing SMS (short message service, aka text messaging) as a form of marketing and communication with clients. SMS marketing is an immediate form of communication that has the capability of reaching a largescale audience within seconds, something that emails and phone calls can’t compare to anymore. And with 75% of millennials in a recent survey choosing texting over talking, it makes sense that SMS marketing is a tool small businesses need to start utilizing.

Why is Texting Important?

To understand the importance of using an SMS system as a business, we must first look at some stats relating to messaging use. Text messaging service EZ Texting noted a few key statistics related to the power of a text message. The company found that 75% of millennials say text messaging is their preferred form of communication, specifically for services such as deliveries, promotions and surveys.

Another key feature that comes with an SMS system is a higher deliverability rate than emails or even phone calls. Emails have plenty of spam filters and junk boxes where your business’s emails can often get lost or accidentally deleted. And many people ignore phone calls from unknown numbers, assuming it’s a telemarketer. Texting, however, has very few barriers to cross and ends up getting delivered to the consumer directly, and read more quickly.

So, what exactly do these mean? When you want an immediate response from customers, SMS marketing has the potential to get the best delivery and response percentage. This can be anything, from responding to a survey to scheduling an appointment. Since many small businesses rely on customer response to build success, it makes sense that texting is an easy way to get the feedback you’re looking for.

When Businesses Use Text Messaging 

Messaging app developer Apifonica reported some more interesting statistics about consumer perception of businesses that use SMS as a form of client communication. Apifonica found that 64% of consumers think businesses should be using a text messaging system to interact with customers.

It also found that of the people who opted-in to receive text messages from a business, 91% of users considered those messages either somewhat or very useful. This means that only 9% of people who receive SMS messages from a business don’t think the communication is useful. Even if math isn’t your strong suit, those are easy numbers to wrap your head around.

Lastly, Apifonica stated, “74% of text message respondents report an improved overall impression of businesses that interact with them via text messaging.” If you utilize an SMS system for your customers, they are more likely to have a more positive view of your business. This can make your company appear more technologically up-to-date, easily accessible and customer-friendly than alternatives.

Why It Matters for Small Businesses

As a small business, it’s important to do everything in your power to build a reputation as a brand people feel comfortable working with. When you utilize a “new” form of communication that customers are already using constantly in their personal lives, it shows them that you are willing to make the experience as easy as possible.

If your competitors are still only using email and phone calls to communicate appointment times, discounts or other marketing tools, you’ll be a step ahead of them by appealing to a wider audience. They can choose their preferred method of communication, which means they are more likely to respond if you are contacting them via their favorite platform.

Additionally, using an SMS messaging service is an affordable marketing tactic, which is a major bonus for small businesses. Text messaging service TextMagic  says, “Most bulk texting services offer extremely affordable flat rates, allowing you to send hundreds or even thousands of messages without breaking your budget.” For small businesses with a low marketing budget, this is huge.

Plus, we’ve already established the numbers behind the high response rate text messaging has.

I’ll Text You Later

There’s no doubt you’ve noticed the overwhelming power cell phones have in widespread communication, so why not use that to your advantage? Whether or not you like using texting as a form of communication, offering it to your customers is a great way to broaden your audience reach. And even if customers don’t always act on text messages from your business, you can assume they’re at least seeing your name and reading the message instead of it getting filtered into a junk mail folder.

The Science Behind Digital Marketing

By Jackie Petre 14 Sep, 2017

People are increasingly choosing the Internet as their preferred method of finding products or services they are looking for, rather than more traditional sources like radio, television or even print media. So, it makes sense that the Internet is becoming a more popular platform when it comes to advertising, too. As online searching becomes more widely used by consumers, PPC, or pay-per-click advertising, is becoming the new norm for marketing.

PPC is the most effective way to get your business seen by the right people when they’re looking for the products or services specific to your business and location. This shift from traditional media to the Internet as a marketing platform poses incredible advertising opportunities for local businesses, especially for those smaller budgets not large enough for traditional advertising.

Here’s why PPC advertising is better for local businesses than traditional advertising.

By Jackie Petre 08 Sep, 2017

As a digital marketing agency, we get a lot of customers saying they want to rank in the top spot on Google. For many, their goal of having a professionally created website is to magically make their way to the first page overnight (or within a few weeks). While it’s great that people have such high aspirations for their company’s digital marketing campaigns, it’s not quite as easy as it sounds to show up on the first page of Google.

This is something we explain to our clients time and time again. We understand that Google is a tricky business, and it’s ranking system doesn’t always make sense to those who aren’t involved in digital marketing. That’s why we make it our goal to explain those first page results, as well as how a marketing strategy can help your website rank higher.

Here’s how Google ranks content on the first page, and how to work your way up there.

By Jackie Petre 30 Aug, 2017

Have you ever gotten a positive review from a customer and not known how to respond? When it comes to managing your business’s online reputation, it can be difficult to know how—or if—you should respond to customer reviews. Some businesses tend to only respond to negative reviews or not respond at all. However, the rule of thumb to abide by when you see an online review of your business is to always respond to your customers.

Previously, we’ve discussed the proper way to respond to negative reviews online , which is tricky and requires a very calculated response. While responding to positive reviews isn’t quite as difficult as reaching out to a dissatisfied customer, it still requires acknowledgement and appreciation. Here’s how to craft the best response to positive online reviews about your business.

By Jackie Petre 24 Aug, 2017

The famous ‘three A’s’ have long been a psychological approach to dealing with a problem, typically when it comes to addiction or criticism. However, we have found that the 3 A’s can also be applied to digital marketing as a way to test, measure and achieve your success.

In the marketing industry, the three A’s allow you to try out various strategies and compare the results at each stage. In the end, the campaign that performs the best at all three levels is ultimately the one that you should continue pursuing.

When it comes to creating goals for your marketing strategy, these are the three golden A’s to abide by:

  1. Awareness
  2. Acceptance
  3. Action

By Jackie Petre 16 Aug, 2017

Everywhere you look nowadays, people have their eyes glued to their cell phones. Between text messaging, taking photos and browsing social media, it’s hard to keep the attention of anyone under the age of 50 for more than a few minutes if their phone is nearby. That’s exactly why marketers started jumping at the opportunity to be right where they wanted to be: a few inches away from their target’s face on a cell phone screen.

In recent years, many small businesses--especially those that use a scheduling system of some sort—have started utilizing SMS (short message service, aka text messaging) as a form of marketing and communication with clients. SMS marketing is an immediate form of communication that has the capability of reaching a largescale audience within seconds, something that emails and phone calls can’t compare to anymore. And with 75% of millennials in a recent survey choosing texting over talking, it makes sense that SMS marketing is a tool small businesses need to start utilizing.

By Jackie Petre 09 Aug, 2017

When was the last time you pulled out your phone to find a nearby restaurant or coffee shop? Probably pretty recently. And when you did, what phrases did you type into the search engine? Probably something along the lines of ‘Mexican restaurant near me,’ or ‘nearby coffee shop.’ With more and more people using their mobile devices to perform Internet searches on-the-go, there has been an increase in usage of the phrase ‘near me.’

And this doesn’t just apply to food searches.

People are searching for specific services using the terms ‘near me’ in industries of all kinds. This simple change in search terms can give users better search results, and can market your business in a wider area. However, this isn’t something Google can do on its own; first, you need to make sure your company’s website is optimized for ‘near me’ searches.

By Jackie Petre 03 Aug, 2017

Google’s latest technological asset for businesses has recently launched, and it’s a game-changer for small businesses that are just starting out. It’s called Google Sites.

For those who have a business but are just figuring out the best way to establish an online presence, Google Sites might be the tool for you. This feature, provided by the search engine, allows business owners to build and manage a mini website on their own, all without the help of a programming professional. It’s not a high-tech website, but for those looking to make basic information about their company and services available to the public, Sites can get the job done.

Anyone who runs a Google My Business account —which should be all business owners—can access this feature and create a mini site in as little as ten minutes. Plus, everything is done through Google, so when you make a change to your local listing, such as updating business hours, the changes will automatically be updated on your website, too. For a small business owner, saving valuable time like this adds up.

Sounds pretty great, huh?

By Jackie Petre 27 Jul, 2017

When you look at your business’s website, are you proud of the way your company is represented? Do you feel like your level of work is accurately portrayed through your photos, web design and site optimization? If you can’t stand using your own site, chances are that your customers won’t either. But before you give up on your company’s online presence, consider the difference your business could see when your website is gaining you new clients rather than repelling them.

When it comes to your company’s online presence, your website can go one of two ways: either it can help your business, or it can hurt your business.
By Jackie Petre 26 Jul, 2017
While it’s obviously important to have quality images of your products or service jobs on your website, you don’t want to overlook the content portion of your site , particularly in the form of descriptions. Providing the visitor with detailed product and service descriptions gives a better idea of what to expect when working with you.
By Jackie Petre 20 Jul, 2017

The purpose of a call-to-action (CTA) is, first and foremost, to provide an instruction to website visitors to contact you immediately, as well as a reason why. It tells them what they will gain from working with you and motivates them to take action to make that happen. Therefore, a good CTA will invoke the customer to contact you on the spot. 

Here's how you can create the perfect call-to-action that will have consumers off your site and in your office. 

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