Everywhere you look nowadays, people have their eyes glued to their cell phones. Between text messaging, taking photos and browsing social media, it’s hard to keep the attention of anyone under the age of 50 for more than a few minutes if their phone is nearby. That’s exactly why marketers started jumping at the opportunity to be right where they wanted to be: a few inches away from their target’s face on a cell phone screen.
recent years, many small businesses--especially those that use a scheduling
system of some sort—have started utilizing SMS (short message service, aka text
messaging) as a form of marketing and communication with clients. SMS marketing
is an immediate form of communication that has the capability of reaching a
largescale audience within seconds, something that emails and phone calls can’t
compare to anymore. And with 75% of millennials in a recent
choosing texting over talking, it makes sense that SMS marketing is
a tool small businesses need to start utilizing.
To understand the importance of using an SMS system as a business, we must first look at some stats relating to messaging use. Text messaging service EZ Texting noted a few key statistics related to the power of a text message. The company found that 75% of millennials say text messaging is their preferred form of communication, specifically for services such as deliveries, promotions and surveys.
Another key feature that comes with an SMS system is a higher deliverability rate than emails or even phone calls. Emails have plenty of spam filters and junk boxes where your business’s emails can often get lost or accidentally deleted. And many people ignore phone calls from unknown numbers, assuming it’s a telemarketer. Texting, however, has very few barriers to cross and ends up getting delivered to the consumer directly, and read more quickly.
So, what exactly do these mean? When you want an immediate response from customers, SMS marketing has the potential to get the best delivery and response percentage. This can be anything, from responding to a survey to scheduling an appointment. Since many small businesses rely on customer response to build success, it makes sense that texting is an easy way to get the feedback you’re looking for.
Messaging app developer Apifonica reported some more interesting statistics about consumer perception of businesses that use SMS as a form of client communication. Apifonica found that 64% of consumers think businesses should be using a text messaging system to interact with customers.
It also found that of the people who opted-in to receive text messages from a business, 91% of users considered those messages either somewhat or very useful. This means that only 9% of people who receive SMS messages from a business don’t think the communication is useful. Even if math isn’t your strong suit, those are easy numbers to wrap your head around.
Lastly, Apifonica stated, “74% of text message respondents report an improved overall impression of businesses that interact with them via text messaging.” If you utilize an SMS system for your customers, they are more likely to have a more positive view of your business. This can make your company appear more technologically up-to-date, easily accessible and customer-friendly than alternatives.
As a small business, it’s important to do everything in your power to build a reputation as a brand people feel comfortable working with. When you utilize a “new” form of communication that customers are already using constantly in their personal lives, it shows them that you are willing to make the experience as easy as possible.
If your competitors are still only using email and phone calls to communicate appointment times, discounts or other marketing tools, you’ll be a step ahead of them by appealing to a wider audience. They can choose their preferred method of communication, which means they are more likely to respond if you are contacting them via their favorite platform.
Additionally, using an SMS messaging service is an affordable marketing tactic, which is a major bonus for small businesses. Text messaging service TextMagic says, “Most bulk texting services offer extremely affordable flat rates, allowing you to send hundreds or even thousands of messages without breaking your budget.” For small businesses with a low marketing budget, this is huge.
Plus, we’ve already established the numbers behind the high response rate text messaging has.
There’s no doubt you’ve noticed the overwhelming power cell phones have in widespread communication, so why not use that to your advantage? Whether or not you like using texting as a form of communication, offering it to your customers is a great way to broaden your audience reach. And even if customers don’t always act on text messages from your business, you can assume they’re at least seeing your name and reading the message instead of it getting filtered into a junk mail folder.
Keeping up with today’s expanding online services can be difficult. Even more difficult than keeping up with them is figuring out how to use them efficiently, especially when you also have a business to run. From posting regularly on a variety of social media platforms to navigating Dropbox and other cloud-based services, it’s easy for technology to make our lives more complicated than simplified.
But what if you had a system that could create workflows by linking all the software you use on a daily basis and automatically performing the repetitive tasks you hate doing?
Tasks like saving your email attachments to the appropriate Dropbox folder, or creating one single social media post that gets published on all your company’s social media accounts can easily be done on their own. We’ve found a few services that make automating your daily tasks simple and effective, giving you more time to run your business.
We know that many business owners are skeptical of pay-per-click advertisement (PPC) and might think digital marketing companies are only promoting it to make more money. They know how important organic SEO rankings are and only want to focus on those, since organic rankings are both crucial and free.
The fact is, however, that PPC actually has the potential to help boost your organic rankings.
We are the first to acknowledge the importance of SEO and doing everything you can to show up higher in organic search results. And while PPC doesn’t directly affect the organic ranking of your website, there are indirect ways your organic ranking can benefit from PPC ads.
Here are three ways paid advertising can positively affect your website’s organic search engine rankings.
If you’ve ever read content on the Internet—a blog, product pages on Amazon, instructions on how to tie a tie—you know that visuals are essential to keeping you on the page.
So as the manager of your website, you realize just how important images are to keeping your visitors engaged and interested in what you have to offer. For product- or service-based businesses in particular, quality images can be the difference in total success or total failure of your site.
But did you know that images can do a lot more for your webpage than just supplement your content?
That’s right. Your images, just like your content, can be optimized for SEO benefits, making them more search-engine friendly. Optimizing your images for SEO benefits will give your page an added boost by including more keywords and giving Google more content to rank in searches.
Getting customers to leave you reviews is one of the most important marketing strategies you can use. You know it. We know it. Let’s move forward.
Many businesses have reviews all over the Internet, from Yelp to Facebook and everything in between. But what’s the point of having an abundance of solid reviews if potential customers aren’t seeing them at the right time—when they’re on your site looking at your services? We fully believe that all business owners should display their reviews on their website in a way that proves your reviews are legitimate.
Our solution: an online review presenter.
The digital world is constantly changing. Every day, programs are updated, trends shift and Google edits its algorithms. With so many frequent changes, anyone who wants to maintain a successful online presence—like all digital marketers—has to keep up with the trends. Even the experts have to stay on top of their game if they don’t want to fall behind.
Several months ago, we published an article that explained why it’s crucial that your website is optimized for ‘near me’ searches. For example, instead of searching for “flower shop Cleveland, Ohio,” more searchers were replacing the location name with “flower shop near me.” It provided more accurate results based on the user’s physical location, rather than the broad location.
A lot of people fixate on being the number one result on Google. It’s easy to understand why; those number one results are often the first links we click on when doing a search. After all, Google puts those results at the top of the page for a reason, right?
Many times, Internet marketing performance is solely judged by rankings and how high you can get on Google. But contrary to belief, this is not the best way to measure your return on investment. There are other metrics that will tell you way more about the success of your campaign’s performance than just the average position.
We’ve discussed how important it is to have reviews of your business on your website, and you know that reviews can have a positive effect on your business. But the more difficult part is figuring out how to get clients to leave reviews in the first place. Where do you start? How do you get people to only leave positive reviews? It might seem like a tricky business—and we’ll admit, there is a formula to it—but getting clients to write reviews isn’t as hard as it sounds.
Here are five easy steps you can follow to motivate your clients to leave a review of your business.
When making any important decision, it’s important to weigh your options. In the case of creating a new website, the advantages that come with each option can be a major determinant in which website platform you decide to go with. In our two recent blogs detailing the Locallogy Rapid Platform , we’ve covered what exactly the service is and the functional features that you have access to as a user. Now, we want to tell you about the advantages to using our website platform.In addition to having a cost-effective, customized website built by our team of professionals, you’ll experience a number of management advantages that help your website run faster, safer and smarter.
We recently unveiled the Locallogy Rapid Platform , our newest web building service that allows you to have a cost-effective website created for you by our team of digital marketing experts. It’s the best way for your small business to quickly get a customized website without paying top dollar to have your site maintained by the professionals who are creating your site.
So how do we offer such a quality service for a low monthly price? We’ve built in a variety of great features that let you directly manage your website so you can quickly and easily make edits without crashing your own website.
Once your website is up and running, there are a number of helpful features that make editing and using your site easier on both the backend (what you can edit) and frontend (what visitors will see). From choosing your own color scheme to previewing capabilities, these features work together to create a flawless user experience.
These features all boil down to three specific functions that are crucial for any website platform: customization, usability and responsiveness .
When it comes to building a website for your business, you typically have two options: invest in a high-end, custom-built website made by digital marketing experts, or go with the cheaper option by using a content management system like WordPress or Wix to personally manage your site on a template platform.
For some businesses, a website fully designed from scratch is the best option. It gives the business owner the ability to customize every last detail, down to the coding on each page. For others who don’t need a complex site, a simple CMS that allows content to be easily managed will suffice. But for many businesses, neither of these options are exactly what their looking for, which is something in the middle. Something that allows for a customized website built by professionals at a fraction of the cost of a full website design.
Something like the Locallogy Rapid Platform.