5 Signs Google Sites is the Best Asset for Your Small Business’s Website

  • By Jackie Petre
  • 03 Aug, 2017

Does this sound like your business?

Google’s latest technological asset for businesses has recently launched, and it’s a game-changer for small businesses that are just starting out. It’s called Google Sites.

For those who have a business but are just figuring out the best way to establish an online presence, Google Sites might be the tool for you. This feature, provided by the search engine, allows business owners to build and manage a mini website on their own, all without the help of a programming professional. It’s not a high-tech website, but for those looking to make basic information about their company and services available to the public, Sites can get the job done.

Anyone who runs a Google My Business account —which should be all business owners—can access this feature and create a mini site in as little as ten minutes. Plus, everything is done through Google, so when you make a change to your local listing, such as updating business hours, the changes will automatically be updated on your website, too. For a small business owner, saving valuable time like this adds up.

Sounds pretty great, huh?

So Why is a Digital Marketing Agency Telling You All This?

Now, you might be thinking, that sounds great, why would anyone pay to have a website designed, developed and marketed when Google will help you for free? While Google Sites is great for smaller businesses that just want to get a basic site up and running quickly, many businesses would rather have a fully customized website with high-end features and an in-depth marketing plan. Some of the benefits to hiring a professional (like Locallogy) to do this stuff for you include:

  • Creating a specified SEO strategy for your business
  • Getting your business to show up in the exact search results you are aiming for
  • Running paid advertisement for you
  • Tracking and explaining results and data
  • Adjusting your website and marketing plan accordingly

It’s probably starting to make sense why Google Sites is a great option for small businesses who just want their name and information out there, but not the ideal choice for someone who wants specific results. It all depends on where your business is at and what role you want your website to play.

But if you’re a small business owner who is just getting started with your website, here’s why Google Sites might be the best option for you.

1. You’re Just Starting Your Business

If your business is just in the beginning stages of getting up and running, you probably don’t have the time or resources to have a full website with complex features. In fact, you might not have a need for anything more than a simple design that highlights your services and gives your phone number. Since Google Sites doesn’t require knowledge of coding, programming or web design in any way, it’s extremely easy to use, cutting down on the time you spend building a site. All that time you save will be time you can put toward running your business instead.

2. You Don’t Already Have a Website

If you don’t already have a website for your business, Google Sites is a quick and easy alternative. When starting from scratch, there’s a lot that goes into formatting, coding, web maintenance, etc. Google Sites takes care of all of that for you with a basic template that you can play around with. This is a good starting point for getting information about your business online, but not investing too much energy into a project you won’t be able to keep up with.

3. You Aren’t Familiar with Complex Website Management

Google Sites is a great starting point for those who don’t have a background in web design and management, which is something most small business owners don’t have. Rather than starting from square one when building a site, you’ll have a basic format to work with, where you can add images, text or other embedded components without learning complicated web maintenance techniques. You’ll save time and money that you can then put back into your business; it’s a win-win situation.

4. You Still Want Some Customizability

One of the great features of Google Sites is that you can still customize your mini website when creating it. Although you can’t do any crazy coding or sell your products directly on your site, there are still plenty of ways you can play around with your site and personalize your page. You can edit images, move and resize content, change the background, embed media and even format titles and content. For a free website that only took a few minutes to create, that’s a pretty good deal.

5. You Don’t Have the Budget to Hire a Web Designer

Hiring a web designer and team to manage your website and digital marketing strategy is a smart option for many businesses, but not all small businesses have the budget to hire a pro. Particularly in the early stages when you’re just getting your company off the ground, it can be hard to justify spending several hundred (or thousand, depending on your strategy) per month on your website. So if you want to spend less on your website and more on your products or services, this is the place to start.

Looking for Something More?

If you think Google Sites might be a little too basic for your business’s website (or if you have a Google Site and are ready to take your site to the next level), we at Locallogy highly recommend talking to a professional digital marketing strategist to see what the best move is for you.

The Science Behind Digital Marketing

By Jackie Petre 17 Nov, 2017

If you’ve ever read content on the Internet—a blog, product pages on Amazon, instructions on how to tie a tie—you know that visuals are essential to keeping you on the page.

So as the manager of your website, you realize just how important images are to keeping your visitors engaged and interested in what you have to offer. For product- or service-based businesses in particular, quality images can be the difference in total success or total failure of your site.

But did you know that images can do a lot more for your webpage than just supplement your content?

That’s right. Your images, just like your content, can be optimized for SEO benefits, making them more search-engine friendly. Optimizing your images for SEO benefits will give your page an added boost by including more keywords and giving Google more content to rank in searches.

By Jackie Petre 10 Nov, 2017

Getting customers to leave you reviews is one of the most important marketing strategies you can use. You know it. We know it. Let’s move forward.

Many businesses have reviews all over the Internet, from Yelp to Facebook and everything in between. But what’s the point of having an abundance of solid reviews if potential customers aren’t seeing them at the right time—when they’re on your site looking at your services? We fully believe that all business owners should display their reviews on their website in a way that proves your reviews are legitimate.

Our solution: an online review presenter.

By Jackie Petre 01 Nov, 2017

The digital world is constantly changing. Every day, programs are updated, trends shift and Google edits its algorithms. With so many frequent changes, anyone who wants to maintain a successful online presence—like all digital marketers—has to keep up with the trends. Even the experts have to stay on top of their game if they don’t want to fall behind.

Several months ago, we published an article that explained why it’s crucial that your website is optimized for ‘near me’ searches. For example, instead of searching for “flower shop Cleveland, Ohio,” more searchers were replacing the location name with “flower shop near me.” It provided more accurate results based on the user’s physical location, rather than the broad location.

By Jackie Petre 27 Oct, 2017

A lot of people fixate on being the number one result on Google. It’s easy to understand why; those number one results are often the first links we click on when doing a search. After all, Google puts those results at the top of the page for a reason, right?

Many times, Internet marketing performance is solely judged by rankings and how high you can get on Google. But contrary to belief, this is not the best way to measure your return on investment. There are other metrics that will tell you way more about the success of your campaign’s performance than just the average position.

By Jackie Petre 18 Oct, 2017

We’ve discussed how important it is to have reviews of your business on your website, and you know that reviews can have a positive effect on your business. But the more difficult part is figuring out how to get clients to leave reviews in the first place. Where do you start? How do you get people to only leave positive reviews? It might seem like a tricky business—and we’ll admit, there is a formula to it—but getting clients to write reviews isn’t as hard as it sounds.

Here are five easy steps you can follow to motivate your clients to leave a review of your business.

By Jackie Petre 02 Oct, 2017

When making any important decision, it’s important to weigh your options. In the case of creating a new website, the advantages that come with each option can be a major determinant in which website platform you decide to go with. In our two recent blogs detailing the Locallogy Rapid Platform , we’ve covered what exactly the service is and the functional features that you have access to as a user. Now, we want to tell you about the advantages to using our website platform.

In addition to having a cost-effective, customized website built by our team of professionals, you’ll experience a number of management advantages that help your website run faster, safer and smarter.
By Jackie Petre 02 Oct, 2017

We recently unveiled the Locallogy Rapid Platform , our newest web building service that allows you to have a cost-effective website created for you by our team of digital marketing experts. It’s the best way for your small business to quickly get a customized website without paying top dollar to have your site maintained by the professionals who are creating your site.

So how do we offer such a quality service for a low monthly price? We’ve built in a variety of great features that let you directly manage your website so you can quickly and easily make edits without crashing your own website.

Once your website is up and running, there are a number of helpful features that make editing and using your site easier on both the backend (what you can edit) and frontend (what visitors will see). From choosing your own color scheme to previewing capabilities, these features work together to create a flawless user experience.

These features all boil down to three specific functions that are crucial for any website platform: customization, usability and responsiveness .

By Jackie Petre 02 Oct, 2017

When it comes to building a website for your business, you typically have two options: invest in a high-end, custom-built website made by digital marketing experts, or go with the cheaper option by using a content management system like WordPress or Wix to personally manage your site on a template platform.

For some businesses, a website fully designed from scratch is the best option. It gives the business owner the ability to customize every last detail, down to the coding on each page. For others who don’t need a complex site, a simple CMS that allows content to be easily managed will suffice. But for many businesses, neither of these options are exactly what their looking for, which is something in the middle. Something that allows for a customized website built by professionals at a fraction of the cost of a full website design.

Something like the Locallogy Rapid Platform.

By Jackie Petre 26 Sep, 2017

Video content is taking over the Internet. Several years ago, the place you were most likely to find this kind of content was YouTube, where you could look up any kind of funny, instructional or music video imaginable. Today, you can find Internet videos everywhere you look: Facebook, Snapchat, Instagram and news network websites. And according to data, it’s a trend that’s not going away.

In a recent visual networking report done by Cisco , it is estimated that global “video traffic will be 82 percent of all consumer Internet traffic by 2021, up from 73 percent in 2016.” So it’s no surprise that businesses have been jumping on board in an effort to keep their audiences’ attention and create content that has more share potential.

Incorporating videos onto your site might seem like something that doesn’t apply to a service-based business like yours. But visuals are a pretty powerful tool when it comes to getting (and keeping) the attention of your customers. Yes, images are crucial to a successful business website, but customized videos are a more engaging way to showcase your products or services. In fact, it’s something we use as a marketing tool for our customers.

By Jackie Petre 21 Sep, 2017

We’re all familiar with the concept of saving the best for last. But when it comes to the content on your website, your approach should be the exact opposite. You may not realize it, but the order of your content often determines the rate of conversion your website sees. This concept is known as content hierarchy. Whether you’re a business owner who is creating services pages on your website or you’re just running a personal blog on the Internet, content hierarchy is something that affects the success rate of your web page.

Let’s start at the beginning.

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