When it comes to building a website for your business, you typically have two options: invest in a high-end, custom-built website made by digital marketing experts, or go with the cheaper option by using a content management system like WordPress or Wix to personally manage your site on a template platform.
For some businesses, a website fully designed from scratch is the best option. It gives the business owner the ability to customize every last detail, down to the coding on each page. For others who don’t need a complex site, a simple CMS that allows content to be easily managed will suffice. But for many businesses, neither of these options are exactly what their looking for, which is something in the middle. Something that allows for a customized website built by professionals at a fraction of the cost of a full website design.
Something like the Locallogy Rapid Platform.
The lack of a happy medium in the world of web design is what motivated the designers at Locallogy to look into alternative solutions for those who want an affordable and quickly-built website without sacrificing the quality of their site. And after repeatedly seeing an interest in a cost-effective website platform, we are finally introducing the Locallogy Rapid Platform.
The Locallogy Rapid Platform is a brand new service for building and maintaining a basic website at an affordable price. With this service, you still get a customized website that you have the ability to edit, but without the time and hassle of starting from square one. We have created a website platform that allows us to build you a simple site that displays your services and the most important aspects of your business with a marketing perspective in mind.
In addition to customizing the features on your website, you have control over editing capabilities, so you can easily go into your site and make updates to content and images without waiting for a web design team to do it for you. The Locallogy Rapid Platform doesn’t involve any complex coding, so you can quickly make changes, even if you have no prior website editing knowledge. It’s the middle ground solution that will change the way small businesses view their site creation options.
On top of all the features that come with the Locallogy Rapid Platform, one of the biggest benefits you’ll experience with this service is having your website designed and built by a team of industry professionals. Those who go with a lower-end option and personally build their website won’t have this advantage. This depth of knowledge that comes with years of experience in generating leads is a major benefit for businesses owners wanting to show up in the right online searches.For those who want additional digital marketing services to accompany their website, Locallogy offers a variety of services to get your business showing up in the right place at the right time. But for many small business owners, building a website that looks good, attracts leads and functions well is all that is needed. This is where the Locallogy Rapid Platform becomes your best source for having a professionally designed website for a price that doesn’t exceed your marketing budget.
Locallogy’s team of lead-generating web builders will get to work building you a professional website as soon as all details are worked out. We work quickly and diligently to produce an SEO-friendly site in 10 business days , after all requested content details and images are provided. This means you’ll get a professionally designed website up and running quickly, allowing you to get back to focusing on what matters—your business.In less than two weeks, you can have a fully functioning website with content, images and location all optimized to your business, something no other customized web platform can do.
After the initial price to create your personalized website, we simply charge a small monthly fee to keep your website up and running smoothly. Beginning at just $150 per month, we’ll take care of your hosting and site security, ensuring your website is safe for both you and your customers to use. When it comes to having an expert level, lead-generating website customized for you by industry professionals, the Locallogy Rapid Platform can’t be beat.
What exactly is a local citation? It’s any listing of your business’s name, address and phone number (NAP) on various websites, apps, local business directories and more. Simply put, it’s any online mention of your business’s contact information.
Think of all the places these listings appear online: your website, your social media pages, Yelp, Google, etc. These are all your local citations.
With the influential role social media plays today, many small businesses are adding social media advertising to their digital marketing strategy. Facebook in particular has grown to offer small businesses more than just an opportunity to socially connect with consumers.
In a recent blog post , we touched on the fact that many successful small businesses are expanding their online presence to include Facebook Ads. The popular social media outlet is now a top platform for paid advertising, allowing business owners to advertise to a highly specific audience. And while there are many benefits to using Facebook as one of your digital marketing strategies, there are certainly a few areas to be mindful of as well.
In this blog post, we’ll cover:
Here’s what you need to know to start a successful Facebook Ads campaign for your small business.
Most small businesses start with a simple website. You might include basic information about your products and services, contact information and maybe an “about us” page. As your business grows, however, your website probably will, too.
Over the years, we’ve had many small businesses come to us wanting a small website with little content and a small marketing budget. But as those businesses grow and gain more traction, we’ve seen that the vast majority of business owners decide to upgrade their websites and overall online presence to better reflect their growth.
Last year, Locallogy introduced our very own website platform called the Locallogy Rapid Platform . Initially, we saw this as a great opportunity for clients looking to upgrade their websites with a cost-effective service that lets them customize their site. We quickly saw that this was a popular option with small business owners—both current and new clients—who wanted to update their websites without blowing their marketing budgets.
The recent repeal of net neutrality by the Federal Communications Commission (FCC) seems to have everyone up in arms about the future of the internet.
Will consumers have to pay more money for a connection to the internet? Probably .
Will popular streaming services like Netflix increase membership prices to keep up a faster speed? Most likely.
Will finally be forced to pay to use social media? Possibly .
These are all very likely possibilities if the repeal does actually go through. But one of the questions our team at Locallogy has been dealing with is how will the repeal of net neutrality affect the group most of our clients—and ourselves—are part of: small businesses?
Most small businesses today depend on the internet to deliver products or inform clients on services. With that, they also rely on a free and open internet to keep up with larger businesses that could have an advantage if the internet were to become more expensive.
So with the threat of repealed net neutrality, what does this mean for the future of small businesses?
First off, let’s start with what’s happening.
During a recent local search, one of our digital marketing experts discovered an interesting new feature popping up on listings. It seems that Google has added snippets of business reviews to local pack listings, particularly reviews that include keywords from your search. This doesn’t appear to be a standard feature yet, but one that’s currently in a test phase.
You’ll notice that certain words are bolded in the review, correlating with keywords from the search. The reviews that show up depend directly on what keywords are used in the search query. So, depending on the wording of the search, the reviews that show up for each business will change.
It’s no secret that planning your business’s finances for the upcoming year isn’t always easy. Digital marketing budgets in particular tend to confuse many business owners who are trying to decide how to spend their money in 2018.
Where should I be spending the most money?
How do I know if I’m spending too much or not enough?
These are common questions we get when it comes to creating a marketing budget. And while not everyone should be spending the exact same amount, we can help you determine how much of your budget should be going to digital marketing strategies, and how to apply what you learned from your 2017 campaigns to your 2018 strategy.
Keeping up with today’s expanding online services can be difficult. Even more difficult than keeping up with them is figuring out how to use them efficiently, especially when you also have a business to run. From posting regularly on a variety of social media platforms to navigating Dropbox and other cloud-based services, it’s easy for technology to make our lives more complicated than simplified.
But what if you had a system that could create workflows by linking all the software you use on a daily basis and automatically performing the repetitive tasks you hate doing?
Tasks like saving your email attachments to the appropriate Dropbox folder, or creating one single social media post that gets published on all your company’s social media accounts can easily be done on their own. We’ve found a few services that make automating your daily tasks simple and effective, giving you more time to run your business.
We know that many business owners are skeptical of pay-per-click advertisement (PPC) and might think digital marketing companies are only promoting it to make more money. They know how important organic SEO rankings are and only want to focus on those, since organic rankings are both crucial and free.
The fact is, however, that PPC actually has the potential to help boost your organic rankings.
We are the first to acknowledge the importance of SEO and doing everything you can to show up higher in organic search results. And while PPC doesn’t directly affect the organic ranking of your website, there are indirect ways your organic ranking can benefit from PPC ads.
Here are three ways paid advertising can positively affect your website’s organic search engine rankings.
If you’ve ever read content on the Internet—a blog, product pages on Amazon, instructions on how to tie a tie—you know that visuals are essential to keeping you on the page.
So as the manager of your website, you realize just how important images are to keeping your visitors engaged and interested in what you have to offer. For product- or service-based businesses in particular, quality images can be the difference in total success or total failure of your site.
But did you know that images can do a lot more for your webpage than just supplement your content?
That’s right. Your images, just like your content, can be optimized for SEO benefits, making them more search-engine friendly. Optimizing your images for SEO benefits will give your page an added boost by including more keywords and giving Google more content to rank in searches.
Getting customers to leave you reviews is one of the most important marketing strategies you can use. You know it. We know it. Let’s move forward.
Many businesses have reviews all over the Internet, from Yelp to Facebook and everything in between. But what’s the point of having an abundance of solid reviews if potential customers aren’t seeing them at the right time—when they’re on your site looking at your services? We fully believe that all business owners should display their reviews on their website in a way that proves your reviews are legitimate.
Our solution: an online review presenter.