The Benefits of Video Hosting on Your Website

  • By Jackie Petre
  • 26 Sep, 2017

Incorporating videos into the content of your website

Video content is taking over the Internet. Several years ago, the place you were most likely to find this kind of content was YouTube, where you could look up any kind of funny, instructional or music video imaginable. Today, you can find Internet videos everywhere you look: Facebook, Snapchat, Instagram and news network websites. And according to data, it’s a trend that’s not going away.

In a recent visual networking report done by Cisco , it is estimated that global “video traffic will be 82 percent of all consumer Internet traffic by 2021, up from 73 percent in 2016.” So it’s no surprise that businesses have been jumping on board in an effort to keep their audiences’ attention and create content that has more share potential.

Incorporating videos onto your site might seem like something that doesn’t apply to a service-based business like yours. But visuals are a pretty powerful tool when it comes to getting (and keeping) the attention of your customers. Yes, images are crucial to a successful business website, but customized videos are a more engaging way to showcase your products or services. In fact, it’s something we use as a marketing tool for our customers.

How We Use It

At Locallogy, we use the program Wistia to create interactive videos for our clients. Wistia is a video hosting service that delivers fast and customizable videos. It provides a full library of tools including SEO, player customization and call-to-action (CTA) capabilities, which makes it great to get the most engagement out of your videos. There are other services out there that do the same thing, such as Vimeo, Dailymotion and YouTube, so you can easily find the one that works best for your business .

We’ve used Wistia’s video hosting service in many different facets of our business, including for our own marketing to display testimonial videos of how our clients feel about working with us. We’ve also used Wistia’s amazing video delivery to build some great video backgrounds for some of our clients that have highly visual products, such as Outdoor-FX, a company that creates high-end outdoor living spaces.

Along with having a more creative way to showcase your services, here are the benefits to using video hosting on your website.

Disclaimer: We are NOT promoting Wistia as a paid partner, but since this is the video hosting service we use with our clients, we are using it as an example of the all the benefits you see when using a service similar to this.

1. Audience Engagement

As Wistia explains on its website, interactive video programs “turn passive viewers into active audience members.” Instead of scrolling past images or browsing your gallery, videos get your audience engaged in your content. They’re choosing to watch and listen to the information you add to a page, making it more likely they’ll absorb what they’re learning about your business. And with video hosting services, you can track the analytics of your video to see specific engagement stats (more on this later).

2. Customizability

Image courtesy of Wistia.com

One of the major benefits to video hosting services like Wistia is the customization capabilities. You have the ability to customize your video in a variety of ways such as:

  • Editing color, controls and design on your video so it matches your business’s brand
  • Prompting the user to enter an email address to view the video
  • Inserting CTAs directly in the video to motivate the viewer to take action immediately
  • Creating pop-up titles and descriptions at specific times
  • Adding links to the video to direct users to pages with more information

These are just a few of the many customization capabilities that allow your video to act as more than just a video; now, it’s a content marketing tool.

3. Analytics Tracking

Image courtesy of Wistia.com

Many of our clients use videos to showcase their products or talk about their business or services. It’s important for them to see how effective the videos are in terms of user engagement. Tracking your audience’s engagement is just another way you can use a video hosting service to see how many people your video is reaching and how they are interacting. With access to various data points, you can make adjustments based on total plays, action taken and drop-off rate. Using Wistia or other similar services to host your videos allows you to control and monitor video engagement for customers.

4. Responsiveness

As we continue to use our mobile devices more and more for Internet searches, it’s crucial that your website is responsive on all viewing methods. An easy way to drive people away from your site is having content that won’t load properly or play on your device. The same standard applies to videos on your website. But video hosting services eliminate that problem because they make videos responsive to all platforms. They also have fast streaming capabilities to deliver your content quickly and efficiently to your audience.

5. Supported by any website platform

The videos created by Wistia and other similar hosting services are easily supported by website platforms, so you can place your video anywhere on your site and it will work without any issues. Even if you switch to a new website platform, you won’t have to deal with reformatting your video or seeing playback issues.

Embrace the Future of Video

Video content is only going to increase in its popularity as an information medium, so you’d be smart to make the most of this trend and embrace video hosting within your own website. Although we use Wistia for our clients (and have had great success with it), there are a variety of other services out there you can experiment with. If you’re looking for a new way to get your audience engaged and take action, consider incorporating video hosting on your business’s website.

The Science Behind Digital Marketing

By Jackie Petre 19 Jan, 2018

What exactly is a local citation? It’s any listing of your business’s name, address and phone number (NAP) on various websites, apps, local business directories and more. Simply put, it’s any online mention of your business’s contact information.

Think of all the places these listings appear online: your website, your social media pages, Yelp, Google, etc. These are all your local citations.

By Jackie Petre 11 Jan, 2018

With the influential role social media plays today, many small businesses are adding social media advertising to their digital marketing strategy. Facebook in particular has grown to offer small businesses more than just an opportunity to socially connect with consumers.

In a recent blog post , we touched on the fact that many successful small businesses are expanding their online presence to include Facebook Ads. The popular social media outlet is now a top platform for paid advertising, allowing business owners to advertise to a highly specific audience. And while there are many benefits to using Facebook as one of your digital marketing strategies, there are certainly a few areas to be mindful of as well.

In this blog post, we’ll cover:

  • The many benefits to using Facebook Ads for your marketing strategy
  • How you’ll see a change in your social return on investment (ROI)
  • A few concerns we want small businesses to be wary of when doing your own Ad campaign

Here’s what you need to know to start a successful Facebook Ads campaign for your small business.

By Jackie Petre 05 Jan, 2018

Most small businesses start with a simple website. You might include basic information about your products and services, contact information and maybe an “about us” page. As your business grows, however, your website probably will, too.

Over the years, we’ve had many small businesses come to us wanting a small website with little content and a small marketing budget. But as those businesses grow and gain more traction, we’ve seen that the vast majority of business owners decide to upgrade their websites and overall online presence to better reflect their growth.

Last year, Locallogy introduced our very own website platform called the Locallogy Rapid Platform . Initially, we saw this as a great opportunity for clients looking to upgrade their websites with a cost-effective service that lets them customize their site. We quickly saw that this was a popular option with small business owners—both current and new clients—who wanted to update their websites without blowing their marketing budgets.

By Jackie Petre 22 Dec, 2017

The recent repeal of net neutrality by the Federal Communications Commission (FCC) seems to have everyone up in arms about the future of the internet.

Will consumers have to pay more money for a connection to the internet? Probably .

Will popular streaming services like Netflix increase membership prices to keep up a faster speed? Most likely.

Will finally be forced to pay to use social media? Possibly .

These are all very likely possibilities if the repeal does actually go through. But one of the questions our team at Locallogy has been dealing with is how will the repeal of net neutrality affect the group most of our clients—and ourselves—are part of: small businesses?

Most small businesses today depend on the internet to deliver products or inform clients on services. With that, they also rely on a free and open internet to keep up with larger businesses that could have an advantage if the internet were to become more expensive.

So with the threat of repealed net neutrality, what does this mean for the future of small businesses?

First off, let’s start with what’s happening.

By Jackie Petre 20 Dec, 2017

During a recent local search, one of our digital marketing experts discovered an interesting new feature popping up on listings. It seems that Google has added snippets of business reviews to local pack listings, particularly reviews that include keywords from your search. This doesn’t appear to be a standard feature yet, but one that’s currently in a test phase.

You’ll notice that certain words are bolded in the review, correlating with keywords from the search. The reviews that show up depend directly on what keywords are used in the search query. So, depending on the wording of the search, the reviews that show up for each business will change.

By Jackie Petre 13 Dec, 2017

It’s no secret that planning your business’s finances for the upcoming year isn’t always easy. Digital marketing budgets in particular tend to confuse many business owners who are trying to decide how to spend their money in 2018.

Where should I be spending the most money?

How do I know if I’m spending too much or not enough?

These are common questions we get when it comes to creating a marketing budget. And while not everyone should be spending the exact same amount, we can help you determine how much of your budget should be going to digital marketing strategies, and how to apply what you learned from your 2017 campaigns to your 2018 strategy.

By Jackie Petre 07 Dec, 2017

Keeping up with today’s expanding online services can be difficult. Even more difficult than keeping up with them is figuring out how to use them efficiently, especially when you also have a business to run. From posting regularly on a variety of social media platforms to navigating Dropbox and other cloud-based services, it’s easy for technology to make our lives more complicated than simplified.

But what if you had a system that could create workflows by linking all the software you use on a daily basis and automatically performing the repetitive tasks you hate doing?

Tasks like saving your email attachments to the appropriate Dropbox folder, or creating one single social media post that gets published on all your company’s social media accounts can easily be done on their own. We’ve found a few services that make automating your daily tasks simple and effective, giving you more time to run your business.

By Jackie Petre 29 Nov, 2017

We know that many business owners are skeptical of pay-per-click advertisement (PPC) and might think digital marketing companies are only promoting it to make more money. They know how important organic SEO rankings are and only want to focus on those, since organic rankings are both crucial and free.

The fact is, however, that PPC actually has the potential to help boost your organic rankings.

We are the first to acknowledge the importance of SEO and doing everything you can to show up higher in organic search results. And while PPC doesn’t directly affect the organic ranking of your website, there are indirect ways your organic ranking can benefit from PPC ads.

Here are three ways paid advertising can positively affect your website’s organic search engine rankings.

By Jackie Petre 17 Nov, 2017

If you’ve ever read content on the Internet—a blog, product pages on Amazon, instructions on how to tie a tie—you know that visuals are essential to keeping you on the page.

So as the manager of your website, you realize just how important images are to keeping your visitors engaged and interested in what you have to offer. For product- or service-based businesses in particular, quality images can be the difference in total success or total failure of your site.

But did you know that images can do a lot more for your webpage than just supplement your content?

That’s right. Your images, just like your content, can be optimized for SEO benefits, making them more search-engine friendly. Optimizing your images for SEO benefits will give your page an added boost by including more keywords and giving Google more content to rank in searches.

By Jackie Petre 10 Nov, 2017

Getting customers to leave you reviews is one of the most important marketing strategies you can use. You know it. We know it. Let’s move forward.

Many businesses have reviews all over the Internet, from Yelp to Facebook and everything in between. But what’s the point of having an abundance of solid reviews if potential customers aren’t seeing them at the right time—when they’re on your site looking at your services? We fully believe that all business owners should display their reviews on their website in a way that proves your reviews are legitimate.

Our solution: an online review presenter.

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