We recently unveiled the Locallogy Rapid Platform , our newest web building service that allows you to have a cost-effective website created for you by our team of digital marketing experts. It’s the best way for your small business to quickly get a customized website without paying top dollar to have your site maintained by the professionals who are creating your site.
So how do we offer such a quality service for a low monthly price? We’ve built in a variety of great features that let you directly manage your website so you can quickly and easily make edits without crashing your own website.
Once your website is up and running, there are a number of helpful features that make editing and using your site easier on both the backend (what you can edit) and frontend (what visitors will see). From choosing your own color scheme to previewing capabilities, these features work together to create a flawless user experience.
These features all boil down to three specific functions that are crucial for any website platform: customization, usability and responsiveness .
Content & images: Making adjustments to the content and images on your website is simple. You can test out headlines and make in-text changes at any point, such as adding information about an upcoming promotion or new location opening. You can also add and edit images quickly, which means you don’t have to wait around for a team of developers to do it for you.
Gallery: Adding a gallery of images is a great way to draw attention to your products or services by giving viewers a variety of visuals. Not only can you customize the format of your gallery and what it looks like, but you can also add images to the gallery at any time and edit photos with built-in software. With just a few clicks, your most current photos will be uploaded onto your site, and you don’t even have to optimize the size or format of each image.
Blog: Updating your blog is as easy as copying and pasting your content from a document, or simply typing directly into the blog section. The preset blog format carries over to all content within your blog, so every post will have a uniform layout. Plus, the importing feature allows you to easily transfer content from a previous blog to your new website platform (more on this in the Responsiveness section).
Easy to use; not technical: What makes the Locallogy Rapid Platform so usable for everyone is that it doesn’t require experience in web design, development or coding. Since there’s no technical knowledge required to edit site content, you won’t feel overwhelmed with the thought of adding a few images or updating your hours of operation.
Automatic saving: You never have to worry about your work not saving and having to start over on adding new content or making updates. Our platform automatically saves your edits while you are working. This means less frustration if technology fails you, like suddenly losing your Internet connection.Preview capability: With the Locallogy Rapid Platform, you don’t have to republish a page to view the edits you’ve made. The preview capability allows you to preview your changes on all three mediums: desktop, tablet and mobile. This way, you can see what your edits will look like and make any last-minute changes before the page goes live.
Fully responsive site: When your site has been made through the Locallogy Rapid Platform, you’ll experience a fully responsive site platform. This means your website will automatically alter to be viewable on any desktop or mobile device. You’ll have the ability to customize your website’s layout and make some items viewable on certain devices while hidden on others, all without knowledge of coding.
Ability to import content: If you already have a website with solid product and service descriptions but want to update the design of your site, this feature allows you to instantly import content from your old site to your new one. The ability to import content makes switching your website platform even easier, particularly when it comes to transferring content from your blog.
Quicker than competitors: Speed plays an important part in your website’s success, both in page loading time and the time it takes to get your site up and running. Our team works quickly and diligently to get you a responsive website that highlights your products or services faster than our competitors can. In just 10 business days, we will deliver a professionally designed website that sets your business up to generate leads. That’s much faster than your other site upgrade options, which involve building a website yourself or paying a developer to build a full website from scratch.
For a customized website built by industry experts in less than two weeks, this is a price you really can’t beat.
What exactly is a local citation? It’s any listing of your business’s name, address and phone number (NAP) on various websites, apps, local business directories and more. Simply put, it’s any online mention of your business’s contact information.
Think of all the places these listings appear online: your website, your social media pages, Yelp, Google, etc. These are all your local citations.
With the influential role social media plays today, many small businesses are adding social media advertising to their digital marketing strategy. Facebook in particular has grown to offer small businesses more than just an opportunity to socially connect with consumers.
In a recent blog post , we touched on the fact that many successful small businesses are expanding their online presence to include Facebook Ads. The popular social media outlet is now a top platform for paid advertising, allowing business owners to advertise to a highly specific audience. And while there are many benefits to using Facebook as one of your digital marketing strategies, there are certainly a few areas to be mindful of as well.
In this blog post, we’ll cover:
Here’s what you need to know to start a successful Facebook Ads campaign for your small business.
Most small businesses start with a simple website. You might include basic information about your products and services, contact information and maybe an “about us” page. As your business grows, however, your website probably will, too.
Over the years, we’ve had many small businesses come to us wanting a small website with little content and a small marketing budget. But as those businesses grow and gain more traction, we’ve seen that the vast majority of business owners decide to upgrade their websites and overall online presence to better reflect their growth.
Last year, Locallogy introduced our very own website platform called the Locallogy Rapid Platform . Initially, we saw this as a great opportunity for clients looking to upgrade their websites with a cost-effective service that lets them customize their site. We quickly saw that this was a popular option with small business owners—both current and new clients—who wanted to update their websites without blowing their marketing budgets.
The recent repeal of net neutrality by the Federal Communications Commission (FCC) seems to have everyone up in arms about the future of the internet.
Will consumers have to pay more money for a connection to the internet? Probably .
Will popular streaming services like Netflix increase membership prices to keep up a faster speed? Most likely.
Will finally be forced to pay to use social media? Possibly .
These are all very likely possibilities if the repeal does actually go through. But one of the questions our team at Locallogy has been dealing with is how will the repeal of net neutrality affect the group most of our clients—and ourselves—are part of: small businesses?
Most small businesses today depend on the internet to deliver products or inform clients on services. With that, they also rely on a free and open internet to keep up with larger businesses that could have an advantage if the internet were to become more expensive.
So with the threat of repealed net neutrality, what does this mean for the future of small businesses?
First off, let’s start with what’s happening.
During a recent local search, one of our digital marketing experts discovered an interesting new feature popping up on listings. It seems that Google has added snippets of business reviews to local pack listings, particularly reviews that include keywords from your search. This doesn’t appear to be a standard feature yet, but one that’s currently in a test phase.
You’ll notice that certain words are bolded in the review, correlating with keywords from the search. The reviews that show up depend directly on what keywords are used in the search query. So, depending on the wording of the search, the reviews that show up for each business will change.
It’s no secret that planning your business’s finances for the upcoming year isn’t always easy. Digital marketing budgets in particular tend to confuse many business owners who are trying to decide how to spend their money in 2018.
Where should I be spending the most money?
How do I know if I’m spending too much or not enough?
These are common questions we get when it comes to creating a marketing budget. And while not everyone should be spending the exact same amount, we can help you determine how much of your budget should be going to digital marketing strategies, and how to apply what you learned from your 2017 campaigns to your 2018 strategy.
Keeping up with today’s expanding online services can be difficult. Even more difficult than keeping up with them is figuring out how to use them efficiently, especially when you also have a business to run. From posting regularly on a variety of social media platforms to navigating Dropbox and other cloud-based services, it’s easy for technology to make our lives more complicated than simplified.
But what if you had a system that could create workflows by linking all the software you use on a daily basis and automatically performing the repetitive tasks you hate doing?
Tasks like saving your email attachments to the appropriate Dropbox folder, or creating one single social media post that gets published on all your company’s social media accounts can easily be done on their own. We’ve found a few services that make automating your daily tasks simple and effective, giving you more time to run your business.
We know that many business owners are skeptical of pay-per-click advertisement (PPC) and might think digital marketing companies are only promoting it to make more money. They know how important organic SEO rankings are and only want to focus on those, since organic rankings are both crucial and free.
The fact is, however, that PPC actually has the potential to help boost your organic rankings.
We are the first to acknowledge the importance of SEO and doing everything you can to show up higher in organic search results. And while PPC doesn’t directly affect the organic ranking of your website, there are indirect ways your organic ranking can benefit from PPC ads.
Here are three ways paid advertising can positively affect your website’s organic search engine rankings.
If you’ve ever read content on the Internet—a blog, product pages on Amazon, instructions on how to tie a tie—you know that visuals are essential to keeping you on the page.
So as the manager of your website, you realize just how important images are to keeping your visitors engaged and interested in what you have to offer. For product- or service-based businesses in particular, quality images can be the difference in total success or total failure of your site.
But did you know that images can do a lot more for your webpage than just supplement your content?
That’s right. Your images, just like your content, can be optimized for SEO benefits, making them more search-engine friendly. Optimizing your images for SEO benefits will give your page an added boost by including more keywords and giving Google more content to rank in searches.
Getting customers to leave you reviews is one of the most important marketing strategies you can use. You know it. We know it. Let’s move forward.
Many businesses have reviews all over the Internet, from Yelp to Facebook and everything in between. But what’s the point of having an abundance of solid reviews if potential customers aren’t seeing them at the right time—when they’re on your site looking at your services? We fully believe that all business owners should display their reviews on their website in a way that proves your reviews are legitimate.
Our solution: an online review presenter.