Does Your Website Platform have these Functional Features?

  • By Jackie Petre
  • 02 Oct, 2017

If not, the Locallogy Rapid Platform might be a better option.

We recently unveiled the Locallogy Rapid Platform , our newest web building service that allows you to have a cost-effective website created for you by our team of digital marketing experts. It’s the best way for your small business to quickly get a customized website without paying top dollar to have your site maintained by the professionals who are creating your site.

So how do we offer such a quality service for a low monthly price? We’ve built in a variety of great features that let you directly manage your website so you can quickly and easily make edits without crashing your own website.

Once your website is up and running, there are a number of helpful features that make editing and using your site easier on both the backend (what you can edit) and frontend (what visitors will see). From choosing your own color scheme to previewing capabilities, these features work together to create a flawless user experience.

These features all boil down to three specific functions that are crucial for any website platform: customization, usability and responsiveness .

Customization

Content & images: Making adjustments to the content and images on your website is simple. You can test out headlines and make in-text changes at any point, such as adding information about an upcoming promotion or new location opening. You can also add and edit images quickly, which means you don’t have to wait around for a team of developers to do it for you.

Gallery: Adding a gallery of images is a great way to draw attention to your products or services by giving viewers a variety of visuals. Not only can you customize the format of your gallery and what it looks like, but you can also add images to the gallery at any time and edit photos with built-in software. With just a few clicks, your most current photos will be uploaded onto your site, and you don’t even have to optimize the size or format of each image.

Blog: Updating your blog is as easy as copying and pasting your content from a document, or simply typing directly into the blog section. The preset blog format carries over to all content within your blog, so every post will have a uniform layout. Plus, the importing feature allows you to easily transfer content from a previous blog to your new website platform (more on this in the Responsiveness section).

Usability

Easy to use; not technical: What makes the Locallogy Rapid Platform so usable for everyone is that it doesn’t require experience in web design, development or coding. Since there’s no technical knowledge required to edit site content, you won’t feel overwhelmed with the thought of adding a few images or updating your hours of operation.

Automatic saving: You never have to worry about your work not saving and having to start over on adding new content or making updates. Our platform automatically saves your edits while you are working. This means less frustration if technology fails you, like suddenly losing your Internet connection.

Preview capability: With the Locallogy Rapid Platform, you don’t have to republish a page to view the edits you’ve made. The preview capability allows you to preview your changes on all three mediums: desktop, tablet and mobile. This way, you can see what your edits will look like and make any last-minute changes before the page goes live.

Responsiveness

Fully responsive site: When your site has been made through the Locallogy Rapid Platform, you’ll experience a fully responsive site platform. This means your website will automatically alter to be viewable on any desktop or mobile device. You’ll have the ability to customize your website’s layout and make some items viewable on certain devices while hidden on others, all without knowledge of coding.

Ability to import content: If you already have a website with solid product and service descriptions but want to update the design of your site, this feature allows you to instantly import content from your old site to your new one. The ability to import content makes switching your website platform even easier, particularly when it comes to transferring content from your blog.

Quicker than competitors: Speed plays an important part in your website’s success, both in page loading time and the time it takes to get your site up and running. Our team works quickly and diligently to get you a responsive website that highlights your products or services faster than our competitors can. In just 10 business days, we will deliver a professionally designed website that sets your business up to generate leads. That’s much faster than your other site upgrade options, which involve building a website yourself or paying a developer to build a full website from scratch.

An Unbeatable Price for Unparalleled Service

All these features come standard with your customized website through the Locallogy Rapid Platform, which starts at just $495 and includes the design, setup and home page, plus the creation of your privacy policy and sitemap pages. After that, monthly fees begin at just $150 per month, which takes care of your hosting and site security, and ensures your website is safe for both you and your customers to use. From there, we can create any additional pages for you at a per-page fee, which includes onsite SEO and copywriting.

For a customized website built by industry experts in less than two weeks, this is a price you really can’t beat.

Your New Website is Right Around the Corner

Intrigued by the thought of having your own personalized website up and running in days for an affordable price? Contact us to learn more about the Locallogy Rapid Platform and how it can benefit your small business’s website!

The Science Behind Digital Marketing

By Jackie Petre 18 Oct, 2017

We’ve discussed how important it is to have reviews of your business on your website, and you know that reviews can have a positive effect on your business. But the more difficult part is figuring out how to get clients to leave reviews in the first place. Where do you start? How do you get people to only leave positive reviews? It might seem like a tricky business—and we’ll admit, there is a formula to it—but getting clients to write reviews isn’t as hard as it sounds.

Here are five easy steps you can follow to motivate your clients to leave a review of your business.

By Jackie Petre 02 Oct, 2017

When making any important decision, it’s important to weigh your options. In the case of creating a new website, the advantages that come with each option can be a major determinant in which website platform you decide to go with. In our two recent blogs detailing the Locallogy Rapid Platform , we’ve covered what exactly the service is and the functional features that you have access to as a user. Now, we want to tell you about the advantages to using our website platform.

In addition to having a cost-effective, customized website built by our team of professionals, you’ll experience a number of management advantages that help your website run faster, safer and smarter.
By Jackie Petre 02 Oct, 2017

We recently unveiled the Locallogy Rapid Platform , our newest web building service that allows you to have a cost-effective website created for you by our team of digital marketing experts. It’s the best way for your small business to quickly get a customized website without paying top dollar to have your site maintained by the professionals who are creating your site.

So how do we offer such a quality service for a low monthly price? We’ve built in a variety of great features that let you directly manage your website so you can quickly and easily make edits without crashing your own website.

Once your website is up and running, there are a number of helpful features that make editing and using your site easier on both the backend (what you can edit) and frontend (what visitors will see). From choosing your own color scheme to previewing capabilities, these features work together to create a flawless user experience.

These features all boil down to three specific functions that are crucial for any website platform: customization, usability and responsiveness .

By Jackie Petre 02 Oct, 2017

When it comes to building a website for your business, you typically have two options: invest in a high-end, custom-built website made by digital marketing experts, or go with the cheaper option by using a content management system like WordPress or Wix to personally manage your site on a template platform.

For some businesses, a website fully designed from scratch is the best option. It gives the business owner the ability to customize every last detail, down to the coding on each page. For others who don’t need a complex site, a simple CMS that allows content to be easily managed will suffice. But for many businesses, neither of these options are exactly what their looking for, which is something in the middle. Something that allows for a customized website built by professionals at a fraction of the cost of a full website design.

Something like the Locallogy Rapid Platform.

By Jackie Petre 26 Sep, 2017

Video content is taking over the Internet. Several years ago, the place you were most likely to find this kind of content was YouTube, where you could look up any kind of funny, instructional or music video imaginable. Today, you can find Internet videos everywhere you look: Facebook, Snapchat, Instagram and news network websites. And according to data, it’s a trend that’s not going away.

In a recent visual networking report done by Cisco , it is estimated that global “video traffic will be 82 percent of all consumer Internet traffic by 2021, up from 73 percent in 2016.” So it’s no surprise that businesses have been jumping on board in an effort to keep their audiences’ attention and create content that has more share potential.

Incorporating videos onto your site might seem like something that doesn’t apply to a service-based business like yours. But visuals are a pretty powerful tool when it comes to getting (and keeping) the attention of your customers. Yes, images are crucial to a successful business website, but customized videos are a more engaging way to showcase your products or services. In fact, it’s something we use as a marketing tool for our customers.

By Jackie Petre 21 Sep, 2017

We’re all familiar with the concept of saving the best for last. But when it comes to the content on your website, your approach should be the exact opposite. You may not realize it, but the order of your content often determines the rate of conversion your website sees. This concept is known as content hierarchy. Whether you’re a business owner who is creating services pages on your website or you’re just running a personal blog on the Internet, content hierarchy is something that affects the success rate of your web page.

Let’s start at the beginning.

By Jackie Petre 14 Sep, 2017

People are increasingly choosing the Internet as their preferred method of finding products or services they are looking for, rather than more traditional sources like radio, television or even print media. So, it makes sense that the Internet is becoming a more popular platform when it comes to advertising, too. As online searching becomes more widely used by consumers, PPC, or pay-per-click advertising, is becoming the new norm for marketing.

PPC is the most effective way to get your business seen by the right people when they’re looking for the products or services specific to your business and location. This shift from traditional media to the Internet as a marketing platform poses incredible advertising opportunities for local businesses, especially for those smaller budgets not large enough for traditional advertising.

Here’s why PPC advertising is better for local businesses than traditional advertising.

By Jackie Petre 08 Sep, 2017

As a digital marketing agency, we get a lot of customers saying they want to rank in the top spot on Google. For many, their goal of having a professionally created website is to magically make their way to the first page overnight (or within a few weeks). While it’s great that people have such high aspirations for their company’s digital marketing campaigns, it’s not quite as easy as it sounds to show up on the first page of Google.

This is something we explain to our clients time and time again. We understand that Google is a tricky business, and it’s ranking system doesn’t always make sense to those who aren’t involved in digital marketing. That’s why we make it our goal to explain those first page results, as well as how a marketing strategy can help your website rank higher.

Here’s how Google ranks content on the first page, and how to work your way up there.

By Jackie Petre 30 Aug, 2017

Have you ever gotten a positive review from a customer and not known how to respond? When it comes to managing your business’s online reputation, it can be difficult to know how—or if—you should respond to customer reviews. Some businesses tend to only respond to negative reviews or not respond at all. However, the rule of thumb to abide by when you see an online review of your business is to always respond to your customers.

Previously, we’ve discussed the proper way to respond to negative reviews online , which is tricky and requires a very calculated response. While responding to positive reviews isn’t quite as difficult as reaching out to a dissatisfied customer, it still requires acknowledgement and appreciation. Here’s how to craft the best response to positive online reviews about your business.

By Jackie Petre 24 Aug, 2017

The famous ‘three A’s’ have long been a psychological approach to dealing with a problem, typically when it comes to addiction or criticism. However, we have found that the 3 A’s can also be applied to digital marketing as a way to test, measure and achieve your success.

In the marketing industry, the three A’s allow you to try out various strategies and compare the results at each stage. In the end, the campaign that performs the best at all three levels is ultimately the one that you should continue pursuing.

When it comes to creating goals for your marketing strategy, these are the three golden A’s to abide by:

  1. Awareness
  2. Acceptance
  3. Action

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