6 Advantages Your Website Platform Should Have

  • By Jackie Petre
  • 02 Oct, 2017

And the platform that already has these advantages.

When making any important decision, it’s important to weigh your options. In the case of creating a new website, the advantages that come with each option can be a major determinant in which website platform you decide to go with. In our two recent blogs detailing the Locallogy Rapid Platform , we’ve covered what exactly the service is and the functional features that you have access to as a user. Now, we want to tell you about the advantages to using our website platform.

In addition to having a cost-effective, customized website built by our team of professionals, you’ll experience a number of management advantages that help your website run faster, safer and smarter.

1. Built by Industry Experts

The biggest advantage to having a website built on the Locallogy Rapid Platform is that you get a site that has been strategically built by our team of digital marketing experts. Every element of your website will be created to generate leads for your business; you just have to manage it once it’s done. Additionally, we are always available to make larger changes to your website, like creating new pages or adding customized features.

2. Higher Mobile Page Speed Score

All websites built on our platform are automatically optimized for Google PageSpeed . This means your website will be built to have a fast load time, giving you a higher page speed score when Google compares your site to competitors. The higher your page speed score, the more likely Google is to rank your website higher in search results, because your site is seen as more responsive. In turn, this helps increase impressions by showing up in more search results and allowing for higher visibility. And more impressions leads to more conversions by keeping people on your site due to faster load times.

3. No Extra Hosting Fee

Unlike other site platforms, we don’t charge an additional hosting fee. This is a service that we automatically provide with the Locallogy Rapid Platform. Hosting is what keeps your website up and running after it’s been built. Think of it as the power supply that keeps everything in your house working properly. Plus, our reliable, cloud-based hosting service is extremely secure, so you never have to worry about your site getting hacked or crashing.

4. Access to Site Analytics

With built-in analytics and tracking, you’ll have access to data that shows your website’s success in numbers. See how many impressions your site is getting, number of clicks, how long people are staying on each page and more. The analytics section is easy to understand, so you can quickly learn how to read your stats and tell exactly how your website visitors are engaging with you. With access to this information at your fingertips, you’ll be able to make appropriate changes and adjust marketing tactics to boost your website’s success.

5. Encrypted for Security

Every website created on the Locallogy Rapid Platform is encrypted. This means it is protected from unsafe Internet users who try to hack into your website or change your content to give website visitors viruses. Essentially, encryption is what keeps you and your customers safe. In the past year, sites like Google have set higher standards for websites to become encrypted for the security of website visitors, so nowadays, website encryption is an absolute must.

6. Automatic Program Updates

The Locallogy Rapid Platform is automatically updated with the latest version of your program and the newest features. With these updates made to your platform on their own, you’ll never have to worry about using an outdated system, plus you’ll get instant access to the latest features that will help your site continue to grow. This eliminates the need to manually update your platform, which is what content management systems like Wordpress often require, and can cost you an extra fee. These automatic updates will ultimately save you time and money, and ensure your website continues to run efficiently.

All these Advantages at an Unbeatable Price

These are just some of the many advantages to using the Locallogy Rapid Platform for your business’s website. Starting at just $495, you’ll get a customized website that includes the design, setup and home page, plus the creation of your privacy policy and sitemap pages. From there, monthly fees begin at just $150 per month, which takes care of hosting, encryption and these other advantages that keep your website safe for both you and your customers to use. On top of this, we can create any additional pages for you at a per-page fee, which includes onsite SEO and copywriting.

For a completely customized website built by industry experts in less than two weeks, this is a price you really can’t beat.

Your New Website is Right Around the Corner

Intrigued by the thought of having your own personalized website up and running in days for an affordable price? Contact us to learn more about the Locallogy Rapid Platform and how it can benefit your small business’s website!

The Science Behind Digital Marketing

By Jackie Petre 18 Oct, 2017

We’ve discussed how important it is to have reviews of your business on your website, and you know that reviews can have a positive effect on your business. But the more difficult part is figuring out how to get clients to leave reviews in the first place. Where do you start? How do you get people to only leave positive reviews? It might seem like a tricky business—and we’ll admit, there is a formula to it—but getting clients to write reviews isn’t as hard as it sounds.

Here are five easy steps you can follow to motivate your clients to leave a review of your business.

By Jackie Petre 02 Oct, 2017

When making any important decision, it’s important to weigh your options. In the case of creating a new website, the advantages that come with each option can be a major determinant in which website platform you decide to go with. In our two recent blogs detailing the Locallogy Rapid Platform , we’ve covered what exactly the service is and the functional features that you have access to as a user. Now, we want to tell you about the advantages to using our website platform.

In addition to having a cost-effective, customized website built by our team of professionals, you’ll experience a number of management advantages that help your website run faster, safer and smarter.
By Jackie Petre 02 Oct, 2017

We recently unveiled the Locallogy Rapid Platform , our newest web building service that allows you to have a cost-effective website created for you by our team of digital marketing experts. It’s the best way for your small business to quickly get a customized website without paying top dollar to have your site maintained by the professionals who are creating your site.

So how do we offer such a quality service for a low monthly price? We’ve built in a variety of great features that let you directly manage your website so you can quickly and easily make edits without crashing your own website.

Once your website is up and running, there are a number of helpful features that make editing and using your site easier on both the backend (what you can edit) and frontend (what visitors will see). From choosing your own color scheme to previewing capabilities, these features work together to create a flawless user experience.

These features all boil down to three specific functions that are crucial for any website platform: customization, usability and responsiveness .

By Jackie Petre 02 Oct, 2017

When it comes to building a website for your business, you typically have two options: invest in a high-end, custom-built website made by digital marketing experts, or go with the cheaper option by using a content management system like WordPress or Wix to personally manage your site on a template platform.

For some businesses, a website fully designed from scratch is the best option. It gives the business owner the ability to customize every last detail, down to the coding on each page. For others who don’t need a complex site, a simple CMS that allows content to be easily managed will suffice. But for many businesses, neither of these options are exactly what their looking for, which is something in the middle. Something that allows for a customized website built by professionals at a fraction of the cost of a full website design.

Something like the Locallogy Rapid Platform.

By Jackie Petre 26 Sep, 2017

Video content is taking over the Internet. Several years ago, the place you were most likely to find this kind of content was YouTube, where you could look up any kind of funny, instructional or music video imaginable. Today, you can find Internet videos everywhere you look: Facebook, Snapchat, Instagram and news network websites. And according to data, it’s a trend that’s not going away.

In a recent visual networking report done by Cisco , it is estimated that global “video traffic will be 82 percent of all consumer Internet traffic by 2021, up from 73 percent in 2016.” So it’s no surprise that businesses have been jumping on board in an effort to keep their audiences’ attention and create content that has more share potential.

Incorporating videos onto your site might seem like something that doesn’t apply to a service-based business like yours. But visuals are a pretty powerful tool when it comes to getting (and keeping) the attention of your customers. Yes, images are crucial to a successful business website, but customized videos are a more engaging way to showcase your products or services. In fact, it’s something we use as a marketing tool for our customers.

By Jackie Petre 21 Sep, 2017

We’re all familiar with the concept of saving the best for last. But when it comes to the content on your website, your approach should be the exact opposite. You may not realize it, but the order of your content often determines the rate of conversion your website sees. This concept is known as content hierarchy. Whether you’re a business owner who is creating services pages on your website or you’re just running a personal blog on the Internet, content hierarchy is something that affects the success rate of your web page.

Let’s start at the beginning.

By Jackie Petre 14 Sep, 2017

People are increasingly choosing the Internet as their preferred method of finding products or services they are looking for, rather than more traditional sources like radio, television or even print media. So, it makes sense that the Internet is becoming a more popular platform when it comes to advertising, too. As online searching becomes more widely used by consumers, PPC, or pay-per-click advertising, is becoming the new norm for marketing.

PPC is the most effective way to get your business seen by the right people when they’re looking for the products or services specific to your business and location. This shift from traditional media to the Internet as a marketing platform poses incredible advertising opportunities for local businesses, especially for those smaller budgets not large enough for traditional advertising.

Here’s why PPC advertising is better for local businesses than traditional advertising.

By Jackie Petre 08 Sep, 2017

As a digital marketing agency, we get a lot of customers saying they want to rank in the top spot on Google. For many, their goal of having a professionally created website is to magically make their way to the first page overnight (or within a few weeks). While it’s great that people have such high aspirations for their company’s digital marketing campaigns, it’s not quite as easy as it sounds to show up on the first page of Google.

This is something we explain to our clients time and time again. We understand that Google is a tricky business, and it’s ranking system doesn’t always make sense to those who aren’t involved in digital marketing. That’s why we make it our goal to explain those first page results, as well as how a marketing strategy can help your website rank higher.

Here’s how Google ranks content on the first page, and how to work your way up there.

By Jackie Petre 30 Aug, 2017

Have you ever gotten a positive review from a customer and not known how to respond? When it comes to managing your business’s online reputation, it can be difficult to know how—or if—you should respond to customer reviews. Some businesses tend to only respond to negative reviews or not respond at all. However, the rule of thumb to abide by when you see an online review of your business is to always respond to your customers.

Previously, we’ve discussed the proper way to respond to negative reviews online , which is tricky and requires a very calculated response. While responding to positive reviews isn’t quite as difficult as reaching out to a dissatisfied customer, it still requires acknowledgement and appreciation. Here’s how to craft the best response to positive online reviews about your business.

By Jackie Petre 24 Aug, 2017

The famous ‘three A’s’ have long been a psychological approach to dealing with a problem, typically when it comes to addiction or criticism. However, we have found that the 3 A’s can also be applied to digital marketing as a way to test, measure and achieve your success.

In the marketing industry, the three A’s allow you to try out various strategies and compare the results at each stage. In the end, the campaign that performs the best at all three levels is ultimately the one that you should continue pursuing.

When it comes to creating goals for your marketing strategy, these are the three golden A’s to abide by:

  1. Awareness
  2. Acceptance
  3. Action

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