6 Advantages Your Website Platform Should Have

  • By Jackie Petre
  • 02 Oct, 2017

And the platform that already has these advantages.

When making any important decision, it’s important to weigh your options. In the case of creating a new website, the advantages that come with each option can be a major determinant in which website platform you decide to go with. In our two recent blogs detailing the Locallogy Rapid Platform , we’ve covered what exactly the service is and the functional features that you have access to as a user. Now, we want to tell you about the advantages to using our website platform.

In addition to having a cost-effective, customized website built by our team of professionals, you’ll experience a number of management advantages that help your website run faster, safer and smarter.

1. Built by Industry Experts

The biggest advantage to having a website built on the Locallogy Rapid Platform is that you get a site that has been strategically built by our team of digital marketing experts. Every element of your website will be created to generate leads for your business; you just have to manage it once it’s done. Additionally, we are always available to make larger changes to your website, like creating new pages or adding customized features.

2. Higher Mobile Page Speed Score

All websites built on our platform are automatically optimized for Google PageSpeed . This means your website will be built to have a fast load time, giving you a higher page speed score when Google compares your site to competitors. The higher your page speed score, the more likely Google is to rank your website higher in search results, because your site is seen as more responsive. In turn, this helps increase impressions by showing up in more search results and allowing for higher visibility. And more impressions leads to more conversions by keeping people on your site due to faster load times.

3. No Extra Hosting Fee

Unlike other site platforms, we don’t charge an additional hosting fee. This is a service that we automatically provide with the Locallogy Rapid Platform. Hosting is what keeps your website up and running after it’s been built. Think of it as the power supply that keeps everything in your house working properly. Plus, our reliable, cloud-based hosting service is extremely secure, so you never have to worry about your site getting hacked or crashing.

4. Access to Site Analytics

With built-in analytics and tracking, you’ll have access to data that shows your website’s success in numbers. See how many impressions your site is getting, number of clicks, how long people are staying on each page and more. The analytics section is easy to understand, so you can quickly learn how to read your stats and tell exactly how your website visitors are engaging with you. With access to this information at your fingertips, you’ll be able to make appropriate changes and adjust marketing tactics to boost your website’s success.

5. Encrypted for Security

Every website created on the Locallogy Rapid Platform is encrypted. This means it is protected from unsafe Internet users who try to hack into your website or change your content to give website visitors viruses. Essentially, encryption is what keeps you and your customers safe. In the past year, sites like Google have set higher standards for websites to become encrypted for the security of website visitors, so nowadays, website encryption is an absolute must.

6. Automatic Program Updates

The Locallogy Rapid Platform is automatically updated with the latest version of your program and the newest features. With these updates made to your platform on their own, you’ll never have to worry about using an outdated system, plus you’ll get instant access to the latest features that will help your site continue to grow. This eliminates the need to manually update your platform, which is what content management systems like Wordpress often require, and can cost you an extra fee. These automatic updates will ultimately save you time and money, and ensure your website continues to run efficiently.

All these Advantages at an Unbeatable Price

These are just some of the many advantages to using the Locallogy Rapid Platform for your business’s website. Starting at just $495, you’ll get a customized website that includes the design, setup and home page, plus the creation of your privacy policy and sitemap pages. From there, monthly fees begin at just $150 per month, which takes care of hosting, encryption and these other advantages that keep your website safe for both you and your customers to use. On top of this, we can create any additional pages for you at a per-page fee, which includes onsite SEO and copywriting.

For a completely customized website built by industry experts in less than two weeks, this is a price you really can’t beat.

Your New Website is Right Around the Corner

Intrigued by the thought of having your own personalized website up and running in days for an affordable price? Contact us to learn more about the Locallogy Rapid Platform and how it can benefit your small business’s website!

The Science Behind Digital Marketing

By Jackie Petre 19 Jan, 2018

What exactly is a local citation? It’s any listing of your business’s name, address and phone number (NAP) on various websites, apps, local business directories and more. Simply put, it’s any online mention of your business’s contact information.

Think of all the places these listings appear online: your website, your social media pages, Yelp, Google, etc. These are all your local citations.

By Jackie Petre 11 Jan, 2018

With the influential role social media plays today, many small businesses are adding social media advertising to their digital marketing strategy. Facebook in particular has grown to offer small businesses more than just an opportunity to socially connect with consumers.

In a recent blog post , we touched on the fact that many successful small businesses are expanding their online presence to include Facebook Ads. The popular social media outlet is now a top platform for paid advertising, allowing business owners to advertise to a highly specific audience. And while there are many benefits to using Facebook as one of your digital marketing strategies, there are certainly a few areas to be mindful of as well.

In this blog post, we’ll cover:

  • The many benefits to using Facebook Ads for your marketing strategy
  • How you’ll see a change in your social return on investment (ROI)
  • A few concerns we want small businesses to be wary of when doing your own Ad campaign

Here’s what you need to know to start a successful Facebook Ads campaign for your small business.

By Jackie Petre 05 Jan, 2018

Most small businesses start with a simple website. You might include basic information about your products and services, contact information and maybe an “about us” page. As your business grows, however, your website probably will, too.

Over the years, we’ve had many small businesses come to us wanting a small website with little content and a small marketing budget. But as those businesses grow and gain more traction, we’ve seen that the vast majority of business owners decide to upgrade their websites and overall online presence to better reflect their growth.

Last year, Locallogy introduced our very own website platform called the Locallogy Rapid Platform . Initially, we saw this as a great opportunity for clients looking to upgrade their websites with a cost-effective service that lets them customize their site. We quickly saw that this was a popular option with small business owners—both current and new clients—who wanted to update their websites without blowing their marketing budgets.

By Jackie Petre 22 Dec, 2017

The recent repeal of net neutrality by the Federal Communications Commission (FCC) seems to have everyone up in arms about the future of the internet.

Will consumers have to pay more money for a connection to the internet? Probably .

Will popular streaming services like Netflix increase membership prices to keep up a faster speed? Most likely.

Will finally be forced to pay to use social media? Possibly .

These are all very likely possibilities if the repeal does actually go through. But one of the questions our team at Locallogy has been dealing with is how will the repeal of net neutrality affect the group most of our clients—and ourselves—are part of: small businesses?

Most small businesses today depend on the internet to deliver products or inform clients on services. With that, they also rely on a free and open internet to keep up with larger businesses that could have an advantage if the internet were to become more expensive.

So with the threat of repealed net neutrality, what does this mean for the future of small businesses?

First off, let’s start with what’s happening.

By Jackie Petre 20 Dec, 2017

During a recent local search, one of our digital marketing experts discovered an interesting new feature popping up on listings. It seems that Google has added snippets of business reviews to local pack listings, particularly reviews that include keywords from your search. This doesn’t appear to be a standard feature yet, but one that’s currently in a test phase.

You’ll notice that certain words are bolded in the review, correlating with keywords from the search. The reviews that show up depend directly on what keywords are used in the search query. So, depending on the wording of the search, the reviews that show up for each business will change.

By Jackie Petre 13 Dec, 2017

It’s no secret that planning your business’s finances for the upcoming year isn’t always easy. Digital marketing budgets in particular tend to confuse many business owners who are trying to decide how to spend their money in 2018.

Where should I be spending the most money?

How do I know if I’m spending too much or not enough?

These are common questions we get when it comes to creating a marketing budget. And while not everyone should be spending the exact same amount, we can help you determine how much of your budget should be going to digital marketing strategies, and how to apply what you learned from your 2017 campaigns to your 2018 strategy.

By Jackie Petre 07 Dec, 2017

Keeping up with today’s expanding online services can be difficult. Even more difficult than keeping up with them is figuring out how to use them efficiently, especially when you also have a business to run. From posting regularly on a variety of social media platforms to navigating Dropbox and other cloud-based services, it’s easy for technology to make our lives more complicated than simplified.

But what if you had a system that could create workflows by linking all the software you use on a daily basis and automatically performing the repetitive tasks you hate doing?

Tasks like saving your email attachments to the appropriate Dropbox folder, or creating one single social media post that gets published on all your company’s social media accounts can easily be done on their own. We’ve found a few services that make automating your daily tasks simple and effective, giving you more time to run your business.

By Jackie Petre 29 Nov, 2017

We know that many business owners are skeptical of pay-per-click advertisement (PPC) and might think digital marketing companies are only promoting it to make more money. They know how important organic SEO rankings are and only want to focus on those, since organic rankings are both crucial and free.

The fact is, however, that PPC actually has the potential to help boost your organic rankings.

We are the first to acknowledge the importance of SEO and doing everything you can to show up higher in organic search results. And while PPC doesn’t directly affect the organic ranking of your website, there are indirect ways your organic ranking can benefit from PPC ads.

Here are three ways paid advertising can positively affect your website’s organic search engine rankings.

By Jackie Petre 17 Nov, 2017

If you’ve ever read content on the Internet—a blog, product pages on Amazon, instructions on how to tie a tie—you know that visuals are essential to keeping you on the page.

So as the manager of your website, you realize just how important images are to keeping your visitors engaged and interested in what you have to offer. For product- or service-based businesses in particular, quality images can be the difference in total success or total failure of your site.

But did you know that images can do a lot more for your webpage than just supplement your content?

That’s right. Your images, just like your content, can be optimized for SEO benefits, making them more search-engine friendly. Optimizing your images for SEO benefits will give your page an added boost by including more keywords and giving Google more content to rank in searches.

By Jackie Petre 10 Nov, 2017

Getting customers to leave you reviews is one of the most important marketing strategies you can use. You know it. We know it. Let’s move forward.

Many businesses have reviews all over the Internet, from Yelp to Facebook and everything in between. But what’s the point of having an abundance of solid reviews if potential customers aren’t seeing them at the right time—when they’re on your site looking at your services? We fully believe that all business owners should display their reviews on their website in a way that proves your reviews are legitimate.

Our solution: an online review presenter.

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