How Successful Small Businesses are Expanding their Websites

  • By Jackie Petre
  • 05 Jan, 2018

Growing businesses are increasing their online presence in these four areas

Most small businesses start with a simple website. You might include basic information about your products and services, contact information and maybe an “about us” page. As your business grows, however, your website probably will, too.

Over the years, we’ve had many small businesses come to us wanting a small website with little content and a small marketing budget. But as those businesses grow and gain more traction, we’ve seen that the vast majority of business owners decide to upgrade their websites and overall online presence to better reflect their growth.

Last year, Locallogy introduced our very own website platform called the Locallogy Rapid Platform . Initially, we saw this as a great opportunity for clients looking to upgrade their websites with a cost-effective service that lets them customize their site. We quickly saw that this was a popular option with small business owners—both current and new clients—who wanted to update their websites without blowing their marketing budgets.

We introduced Locallogy's Rapid Platform as an easy way for small businesses to upgrade their websites.

As the internet becomes an increasingly important method to reach customers, growing small businesses are expanding their websites and audience reach in a variety of ways.

Here’s what they’re doing.

Upgrading Their Websites

Whether business owners have been our clients for years and seen steady growth or they are coming to us for the first time looking for an improvement on their current website, we’ve done a lot of website redesigns in the past several years. The more traffic and sales you see from your website, the more your website should reflect that growth .

Without a doubt, the most common step we’ve seen successful small businesses take is upgrading their websites to make them more responsive to mobile devices.

Particularly for our clients who have had the same website for several years but have been on the fence about an upgrade, the introduction of our Locallogy Rapid Platform proved to become a popular option. The cost-effectiveness, ease of use and customizability  make it a great solution for small businesses that want to expand their website and make it responsive to various mobile devices without spending too much.

Even for those business owners who aren’t our clients, an upgraded website is a telltale sign of growth and success in your business. So if you haven’t updated your content or web design in recent years but are continuing to expand, you might want to consider a website upgrade.

Placing an Importance on Reviews

We constantly preach about the importance of getting , displaying and responding to online reviews . And as trends have continuously shown more and more consumers relying on business reviews before buying in, our clients have made an effort to get more high-quality reviews.

In fact, many of our clients who have seen growth from a website redesign decide to take their business to the next level by incorporating reviews into their marketing strategy, and even displaying reviews on their own site .

Locallogy's Review Presenter used by one of our clients, Kurtz Bros., displays their reviews from various sites in one place: their own website.

Two of our services we frequently see successful businesses adding to their website are our Review Builder  and Review Presenter products. These services, which can work in tandem or separately, help businesses gain reviews from happy clients on a variety of websites and display those positive reviews on their own company website. Additionally, it helps clients maintain a steady stream of new and relevant reviews, which can positively impact your SEO and rankings.

With some sort of product or personal system in place, small businesses are seeing continued success from customers who chose their business based on a large amount of online reviews.

Increasing their Social Media Ad Presence

With the large role social media plays today, business pages and profiles have become an extension of a company’s website. Many small businesses are hopping on the bandwagon to expand their audience reach through these platforms. In fact, many small businesses nowadays become successful because of social media.

As a small business owner, increasing your social media reach with advertising allows you to connect with more consumers on a more personal level.

From Facebook to Twitter, LinkedIn to Instagram, advertising on social media is often seen as an effective way to connect to a targeted group of consumers. We’ve seen the most success with Facebook ads, since it is the most widely used platform, which is why we’ve added Facebook Advertising to our lineup of digital marketing services.

Whether you just have one or two platforms you manage yourself or you choose to hire a social media ad manager to professionally handle all your accounts, an increased presence in social media advertising is probably a sign that your business has grown enough that you can focus on areas outside of your actual services.

Expanding PPC Horizons

Not only is it crucial to have an updated website, but it’s also important to make sure people are coming to your website in the first place. And for successful companies, this means using paid advertising to reach a targeted audience .

Many small businesses come to us with the idea that paid advertising is out of their reach, simply because it’s an added cost that takes time and skill to maintain.

In reality, PPC is actually more useful as an upfront service because it helps you get immediate results.

Adding a PPC campaign to your digital marketing strategy can help boost your online presence, and in turn, increase website traffic and customers. It’s an investment that both your website and your business will benefit from.

Time for an Upgrade

These are just a few of the steps we have seen small businesses take with their website and online presence to continue their success. If your small business has seen steady growth and expansion, consider these upgrades to be your next move.

The Science Behind Digital Marketing

By Jackie Petre 19 Jan, 2018

What exactly is a local citation? It’s any listing of your business’s name, address and phone number (NAP) on various websites, apps, local business directories and more. Simply put, it’s any online mention of your business’s contact information.

Think of all the places these listings appear online: your website, your social media pages, Yelp, Google, etc. These are all your local citations.

By Jackie Petre 11 Jan, 2018

With the influential role social media plays today, many small businesses are adding social media advertising to their digital marketing strategy. Facebook in particular has grown to offer small businesses more than just an opportunity to socially connect with consumers.

In a recent blog post , we touched on the fact that many successful small businesses are expanding their online presence to include Facebook Ads. The popular social media outlet is now a top platform for paid advertising, allowing business owners to advertise to a highly specific audience. And while there are many benefits to using Facebook as one of your digital marketing strategies, there are certainly a few areas to be mindful of as well.

In this blog post, we’ll cover:

  • The many benefits to using Facebook Ads for your marketing strategy
  • How you’ll see a change in your social return on investment (ROI)
  • A few concerns we want small businesses to be wary of when doing your own Ad campaign

Here’s what you need to know to start a successful Facebook Ads campaign for your small business.

By Jackie Petre 05 Jan, 2018

Most small businesses start with a simple website. You might include basic information about your products and services, contact information and maybe an “about us” page. As your business grows, however, your website probably will, too.

Over the years, we’ve had many small businesses come to us wanting a small website with little content and a small marketing budget. But as those businesses grow and gain more traction, we’ve seen that the vast majority of business owners decide to upgrade their websites and overall online presence to better reflect their growth.

Last year, Locallogy introduced our very own website platform called the Locallogy Rapid Platform . Initially, we saw this as a great opportunity for clients looking to upgrade their websites with a cost-effective service that lets them customize their site. We quickly saw that this was a popular option with small business owners—both current and new clients—who wanted to update their websites without blowing their marketing budgets.

By Jackie Petre 22 Dec, 2017

The recent repeal of net neutrality by the Federal Communications Commission (FCC) seems to have everyone up in arms about the future of the internet.

Will consumers have to pay more money for a connection to the internet? Probably .

Will popular streaming services like Netflix increase membership prices to keep up a faster speed? Most likely.

Will finally be forced to pay to use social media? Possibly .

These are all very likely possibilities if the repeal does actually go through. But one of the questions our team at Locallogy has been dealing with is how will the repeal of net neutrality affect the group most of our clients—and ourselves—are part of: small businesses?

Most small businesses today depend on the internet to deliver products or inform clients on services. With that, they also rely on a free and open internet to keep up with larger businesses that could have an advantage if the internet were to become more expensive.

So with the threat of repealed net neutrality, what does this mean for the future of small businesses?

First off, let’s start with what’s happening.

By Jackie Petre 20 Dec, 2017

During a recent local search, one of our digital marketing experts discovered an interesting new feature popping up on listings. It seems that Google has added snippets of business reviews to local pack listings, particularly reviews that include keywords from your search. This doesn’t appear to be a standard feature yet, but one that’s currently in a test phase.

You’ll notice that certain words are bolded in the review, correlating with keywords from the search. The reviews that show up depend directly on what keywords are used in the search query. So, depending on the wording of the search, the reviews that show up for each business will change.

By Jackie Petre 13 Dec, 2017

It’s no secret that planning your business’s finances for the upcoming year isn’t always easy. Digital marketing budgets in particular tend to confuse many business owners who are trying to decide how to spend their money in 2018.

Where should I be spending the most money?

How do I know if I’m spending too much or not enough?

These are common questions we get when it comes to creating a marketing budget. And while not everyone should be spending the exact same amount, we can help you determine how much of your budget should be going to digital marketing strategies, and how to apply what you learned from your 2017 campaigns to your 2018 strategy.

By Jackie Petre 07 Dec, 2017

Keeping up with today’s expanding online services can be difficult. Even more difficult than keeping up with them is figuring out how to use them efficiently, especially when you also have a business to run. From posting regularly on a variety of social media platforms to navigating Dropbox and other cloud-based services, it’s easy for technology to make our lives more complicated than simplified.

But what if you had a system that could create workflows by linking all the software you use on a daily basis and automatically performing the repetitive tasks you hate doing?

Tasks like saving your email attachments to the appropriate Dropbox folder, or creating one single social media post that gets published on all your company’s social media accounts can easily be done on their own. We’ve found a few services that make automating your daily tasks simple and effective, giving you more time to run your business.

By Jackie Petre 29 Nov, 2017

We know that many business owners are skeptical of pay-per-click advertisement (PPC) and might think digital marketing companies are only promoting it to make more money. They know how important organic SEO rankings are and only want to focus on those, since organic rankings are both crucial and free.

The fact is, however, that PPC actually has the potential to help boost your organic rankings.

We are the first to acknowledge the importance of SEO and doing everything you can to show up higher in organic search results. And while PPC doesn’t directly affect the organic ranking of your website, there are indirect ways your organic ranking can benefit from PPC ads.

Here are three ways paid advertising can positively affect your website’s organic search engine rankings.

By Jackie Petre 17 Nov, 2017

If you’ve ever read content on the Internet—a blog, product pages on Amazon, instructions on how to tie a tie—you know that visuals are essential to keeping you on the page.

So as the manager of your website, you realize just how important images are to keeping your visitors engaged and interested in what you have to offer. For product- or service-based businesses in particular, quality images can be the difference in total success or total failure of your site.

But did you know that images can do a lot more for your webpage than just supplement your content?

That’s right. Your images, just like your content, can be optimized for SEO benefits, making them more search-engine friendly. Optimizing your images for SEO benefits will give your page an added boost by including more keywords and giving Google more content to rank in searches.

By Jackie Petre 10 Nov, 2017

Getting customers to leave you reviews is one of the most important marketing strategies you can use. You know it. We know it. Let’s move forward.

Many businesses have reviews all over the Internet, from Yelp to Facebook and everything in between. But what’s the point of having an abundance of solid reviews if potential customers aren’t seeing them at the right time—when they’re on your site looking at your services? We fully believe that all business owners should display their reviews on their website in a way that proves your reviews are legitimate.

Our solution: an online review presenter.

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