How to Craft the Perfect Response to Positive Online Reviews

  • By Jackie Petre
  • 30 Aug, 2017

Everything you need to know about responding to reviews

Have you ever gotten a positive review from a customer and not known how to respond? When it comes to managing your business’s online reputation, it can be difficult to know how—or if—you should respond to customer reviews. Some businesses tend to only respond to negative reviews or not respond at all. However, the rule of thumb to abide by when you see an online review of your business is to always respond to your customers.

Previously, we’ve discussed the proper way to respond to negative reviews online , which is tricky and requires a very calculated response. While responding to positive reviews isn’t quite as difficult as reaching out to a dissatisfied customer, it still requires acknowledgement and appreciation. Here’s how to craft the best response to positive online reviews about your business.

Regularly Check Your Reviews

In order to respond to all positive reviews in a timely manner, you need to be aware of where those reviews are coming from. Start by keeping a list of all the places your business has reviews, which could include Google, Yelp, Houzz, Facebook or any other similar sites, and regularly check for new posts. As soon as you see a new review, you should immediately post a response.

Don’t Just Respond to Negative Reviews

It’s easy to focus on negative reviews when they’re made public because you want to defend your business from false accusations or unfair claims. While we’ve already acknowledged that it is important to respond to negative reviews , it’s equally important to respond to positive (and neutral) reviews, too. This shows that you appreciate all feedback from clients, and that you pay attention to every customer, not just the loudest ones.

Say Thank You

If someone is willing to take the time to post a positive review about your service, he or she clearly wants people to know about the excellent service you provided. This takes time and effort on their end, which you want to show your appreciation for. Always reach out and post a response to positive reviews, making it as personal as possible. Try to include specific details, like the following:

  • Customer’s name
  • What service you provided for them
  • Additional services they might be interested in
  • Any other project-specific details

A generic response is better than no response, but the more details you can include, the more potential customers will see that you really care about your clients. You can also use this as an opportunity to mention their referral to friends or continued service in the future. Most importantly, make sure to say ‘thank you!’

Make it Public

Publicly responding to reviews is also a great marketing tactic to show your commitment to excellent customer service. If you respond privately to reviews, via email or online message, you lose the opportunity to show future clients that you have communicated with customers and thanked them for their service. This proves to potential clients that your friendly service continues even after you make a sale and finish a project.

Use Your Comment as a Free Advertisement

When you respond to a positive comment, you have the opportunity to let loyal customers know about upcoming deals and specials you have. For example, a house painting company with a positive review could be responded to like this:

“Thanks for the positive feedback, Shannon! We’re so happy to hear you love the new color on your home’s exterior. We also wanted to let you know that we’re currently running a 15% off special for returning customers, so if you decide to paint your kitchen like you mentioned, give us a call and we can discuss your color options. Thanks again!”

Even if this particular customer doesn’t take you up on your offer, you’re still letting other visitors know about a special you are running, which could motivate them to contact you for your services.

Display Positive Reviews on Your Website

All these positive reviews and your efforts to respond are useless if the right people can’t see them. You want potential customers to have access to these positive reviews when they are looking at your business, so what better place to display them than directly on your website?

Incorporating an online review builder  like Locallogy’s will pull only 4- and 5-star reviews from the Internet and shows them on your website’s testimonial section. Locallogy provides this service as a way for businesses to easily ask customers to leave a review, and then funnel these positive reviews onto your website. Many of our clients have seen an improved online reputation by using the Review Builder to gather and display great reviews directly on their site. A review builder system like this allows leads to see what customers with similar needs to theirs had to say about your service, and hopefully encourage them to take action and contact you.

The Bottom Line

The bottom line is that no matter what kind of review your business gets, you should always take the time to publicly respond to customers. Whether you’re thanking a client for a rave review or offering to fix a problem brought up on a negative review, you’ll be amazed how far acknowledgement goes for your customers.

The Science Behind Digital Marketing

By Jackie Petre 17 Nov, 2017

If you’ve ever read content on the Internet—a blog, product pages on Amazon, instructions on how to tie a tie—you know that visuals are essential to keeping you on the page.

So as the manager of your website, you realize just how important images are to keeping your visitors engaged and interested in what you have to offer. For product- or service-based businesses in particular, quality images can be the difference in total success or total failure of your site.

But did you know that images can do a lot more for your webpage than just supplement your content?

That’s right. Your images, just like your content, can be optimized for SEO benefits, making them more search-engine friendly. Optimizing your images for SEO benefits will give your page an added boost by including more keywords and giving Google more content to rank in searches.

By Jackie Petre 10 Nov, 2017

Getting customers to leave you reviews is one of the most important marketing strategies you can use. You know it. We know it. Let’s move forward.

Many businesses have reviews all over the Internet, from Yelp to Facebook and everything in between. But what’s the point of having an abundance of solid reviews if potential customers aren’t seeing them at the right time—when they’re on your site looking at your services? We fully believe that all business owners should display their reviews on their website in a way that proves your reviews are legitimate.

Our solution: an online review presenter.

By Jackie Petre 01 Nov, 2017

The digital world is constantly changing. Every day, programs are updated, trends shift and Google edits its algorithms. With so many frequent changes, anyone who wants to maintain a successful online presence—like all digital marketers—has to keep up with the trends. Even the experts have to stay on top of their game if they don’t want to fall behind.

Several months ago, we published an article that explained why it’s crucial that your website is optimized for ‘near me’ searches. For example, instead of searching for “flower shop Cleveland, Ohio,” more searchers were replacing the location name with “flower shop near me.” It provided more accurate results based on the user’s physical location, rather than the broad location.

By Jackie Petre 27 Oct, 2017

A lot of people fixate on being the number one result on Google. It’s easy to understand why; those number one results are often the first links we click on when doing a search. After all, Google puts those results at the top of the page for a reason, right?

Many times, Internet marketing performance is solely judged by rankings and how high you can get on Google. But contrary to belief, this is not the best way to measure your return on investment. There are other metrics that will tell you way more about the success of your campaign’s performance than just the average position.

By Jackie Petre 18 Oct, 2017

We’ve discussed how important it is to have reviews of your business on your website, and you know that reviews can have a positive effect on your business. But the more difficult part is figuring out how to get clients to leave reviews in the first place. Where do you start? How do you get people to only leave positive reviews? It might seem like a tricky business—and we’ll admit, there is a formula to it—but getting clients to write reviews isn’t as hard as it sounds.

Here are five easy steps you can follow to motivate your clients to leave a review of your business.

By Jackie Petre 02 Oct, 2017

When making any important decision, it’s important to weigh your options. In the case of creating a new website, the advantages that come with each option can be a major determinant in which website platform you decide to go with. In our two recent blogs detailing the Locallogy Rapid Platform , we’ve covered what exactly the service is and the functional features that you have access to as a user. Now, we want to tell you about the advantages to using our website platform.

In addition to having a cost-effective, customized website built by our team of professionals, you’ll experience a number of management advantages that help your website run faster, safer and smarter.
By Jackie Petre 02 Oct, 2017

We recently unveiled the Locallogy Rapid Platform , our newest web building service that allows you to have a cost-effective website created for you by our team of digital marketing experts. It’s the best way for your small business to quickly get a customized website without paying top dollar to have your site maintained by the professionals who are creating your site.

So how do we offer such a quality service for a low monthly price? We’ve built in a variety of great features that let you directly manage your website so you can quickly and easily make edits without crashing your own website.

Once your website is up and running, there are a number of helpful features that make editing and using your site easier on both the backend (what you can edit) and frontend (what visitors will see). From choosing your own color scheme to previewing capabilities, these features work together to create a flawless user experience.

These features all boil down to three specific functions that are crucial for any website platform: customization, usability and responsiveness .

By Jackie Petre 02 Oct, 2017

When it comes to building a website for your business, you typically have two options: invest in a high-end, custom-built website made by digital marketing experts, or go with the cheaper option by using a content management system like WordPress or Wix to personally manage your site on a template platform.

For some businesses, a website fully designed from scratch is the best option. It gives the business owner the ability to customize every last detail, down to the coding on each page. For others who don’t need a complex site, a simple CMS that allows content to be easily managed will suffice. But for many businesses, neither of these options are exactly what their looking for, which is something in the middle. Something that allows for a customized website built by professionals at a fraction of the cost of a full website design.

Something like the Locallogy Rapid Platform.

By Jackie Petre 26 Sep, 2017

Video content is taking over the Internet. Several years ago, the place you were most likely to find this kind of content was YouTube, where you could look up any kind of funny, instructional or music video imaginable. Today, you can find Internet videos everywhere you look: Facebook, Snapchat, Instagram and news network websites. And according to data, it’s a trend that’s not going away.

In a recent visual networking report done by Cisco , it is estimated that global “video traffic will be 82 percent of all consumer Internet traffic by 2021, up from 73 percent in 2016.” So it’s no surprise that businesses have been jumping on board in an effort to keep their audiences’ attention and create content that has more share potential.

Incorporating videos onto your site might seem like something that doesn’t apply to a service-based business like yours. But visuals are a pretty powerful tool when it comes to getting (and keeping) the attention of your customers. Yes, images are crucial to a successful business website, but customized videos are a more engaging way to showcase your products or services. In fact, it’s something we use as a marketing tool for our customers.

By Jackie Petre 21 Sep, 2017

We’re all familiar with the concept of saving the best for last. But when it comes to the content on your website, your approach should be the exact opposite. You may not realize it, but the order of your content often determines the rate of conversion your website sees. This concept is known as content hierarchy. Whether you’re a business owner who is creating services pages on your website or you’re just running a personal blog on the Internet, content hierarchy is something that affects the success rate of your web page.

Let’s start at the beginning.

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