Blog Post

Year-Round Marketing for Your Seasonal Local Business

Amber Blevins • Nov 19, 2021

If you’re a seasonal local business owner, you probably look forward to your off season as a time to catch up on things that may have been neglected when your calendar was full. Maybe you use the downtime to work on your financials, do some recruiting and hiring, or simply get things re-organized before your next busy season.

You may even scale back or suspend your marketing efforts during the off season. This is a common mistake among seasonal local businesses.

If you want to retain your existing clients and gain new customers, it’s imperative you keep up with your digital marketing strategy, even in your off-peak season.

Check out these three marketing tactics that are perfect for your off season.

Get Involved

During your slow season, it's challenging to get face time with your potential customers. But in fact, the off season is an opportune time to connect with your client base because you have more flexibility and can engage in activities you wouldn’t otherwise have time for.

Use your downtime to get involved with your community. Represent your company in job fairs, do volunteer work, or participate in local chamber of commerce projects. Taking part in area activities is a fantastic way to get your brand in front of potential customers and establish your company as a solid part of the community.

Share Helpful Content

Posting valuable content is one of the basic building blocks of digital marketing. Content marketing will help you attract customers all year long, not just during your busy season.

Don’t make the mistake of assuming your client base doesn’t care about your services because it’s the off season. Sharing relevant, helpful content will not only establish you as an expert in your field, it will also get your brand in front of more eyes.

Post an article about snow removal in June or swimming pool maintenance in January. Your client base will consume the information any time of the year and when they eventually need those services, they’ll remember your article.

Sweeten the Deal

Your customers don’t require lawncare in the middle of winter and they probably don’t want tax advice in July. But the goal is to keep them engaged with your brand, even when they don’t need your services. Contests, discounts, and special deals are an easy way to drive engagement with existing customers and gain new clients.

Offer early bird discounts for clients who schedule and pay for their services ahead of time. Or lock in customers for your upcoming season by offering bonuses with the purchase of a particular service package. Even better, run a contest for free services – everyone loves getting something for free, and contests always lead to valuable word-of-mouth marketing.

Digital Marketing is a Year-Round Endevour

Closing out your busy season means you have a chance to take a deep breath, reflect, and maybe even take a well-needed vacation. But the off season doesn’t mean there’s no work to be done.

Keep up with your digital marketing during your company’s downtime. Effective marketing in your off season will continue to grow your business—even if you’re not actively servicing customers.

Interested in boosting your off-season marketing efforts? Locallogy can help! Give us a shout and we'll tell you how.

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