A Beginner's Guide to Marketing Your Kitchen & Bath Remodeling Business

Marketing your kitchen and bath remodeling business can be hard, especially when you’d rather focus your time on creating beautiful new spaces for your clients. But getting customers through your showroom doors is tough if you aren’t marketing your business like you should.

Kitchen and bath remodeling has its own unique set of challenges when it comes to marketing. You’re not selling a product online, yet you still need a slick, responsive website. And you’re probably not handling point of sale transactions in your showroom. Instead, you’re looking to sell customers on a remodeling project that may have a lengthy timeline.

So how can you market your business in a way that brings in paying customers and puts you ahead of your competition? Here’s how to get started.

If you’re an established business, no doubt you’ve earned reviews on Google My Business, Houzz, Facebook, and other review sites. (Hint: If you haven’t claimed your Google My Business listing or created a business profile on Houzz, do it ASAP.)

Many studies have shown us that an overwhelming number of people check out reviews first, before deciding on a company they want to do business with – especially when it’s a high dollar purchase like a home remodeling project. But simply having reviews attached to your business isn’t enough.
 

Engaging with your reviewers is nearly as important as the reviews themselves. If you’re fortunate enough to have all positive reviews, be sure you pop in now and then to respond to the reviewer, thanking them for their time and business.

If you’re like most businesses and you receive the occasional less-than-stellar review, you have an even greater opportunity to engage with your customers. Use the negative review as a customer service opportunity. Reach out to the reviewer right there on the review platform so others can see. Offer to reach out to them directly to solve their issue.
 

Managing your reviews isn’t about preventing anything less than 5-star feedback. It’s about being transparent and showing potential customers that you work to make things right when there’s a problem.

Along with managing your reviews, it’s also important to funnel them into your website. When a customer lands on your site, you don’t want them clicking away to search for feedback about your services. Using a review management tool, like Locallogy’s Review Builder, you can present your reviews from various platforms in a clean format that matches your website’s layout and design.

Business owners are often confused by the concept of content marketing, but it’s actually quite simple. Content marketing is simply attracting customers to your brand by providing them with excellent content to read, watch, or interact with. You can do this a variety of ways, but the easiest is typically with a blog on your website .

 
Now you’re thinking, “But I’m a kitchen and  bath remodeler, I’m not a blogger.  ” Fair point, but don’t count yourself out just yet. You don’t have to be a professional writer to be a proficient blogger. It’s easy to get started when you know the basics .

Content marketing, and  blogging in particular, makes a connection with your client like nothing else can. You’re not only sharing your expertise; you’re also demonstrating the human side of your company. Potential customers will seek out your content because they’re looking to answer a question or understand how something works. When you answer their questions in a personable and engaging way, they’ll be more interested in you as a company and more likely to become a customer.

 As a kitchen and bath remodeler, you want to get people into your showroom so they can see your products and chat with your team about their needs. But most of those customers will  still begin their shopping experience online.

If a customer has to take the time to search for your showroom’s location or your website seems totally disconnected from your showroom, you run the risk of losing that customer to a competitor.

That’s why it’s important your showroom play a big part in your online presence. Present your showroom in an inviting way on your website, making it clear where it’s located, where to park, and even mentioning some local attractions.

At  Locallogy, we know how important the website-to-showroom transition is. And our Showroom Showcase pages do just that. These are dedicated pages on our clients’ websites that tell visitors everything they need to know about the showroom, especially where it is, how to find it, and how to set up an appointment.

At some point, you may decide your business has grown to need a professional marketing firm – and that’s great! But until then, these simple steps can help you get your brand in front of more customers and put you a step ahead of your competition.