First, let’s start with the basics
The last time you searched for a local restaurant, shop or business, you probably noticed the emphasized information on the right side of the page (or top of the page, if you’re on a mobile device) listing the company’s address, phone number, hours of operation, reviews, etc. This selected information is Google’s local listing page for that particular company.
Your local listing page is all the important information that people will see when searching for your business directly. In fact, your local listing is often viewed more than your actual website because it puts key information in front of viewers immediately and shows the basic information they are looking for. This is why it is crucial to “own” your local listing with Google My Business (a free tool organizations like yours can use to manage their online presence) and make sure the information is accurate.
Think of your local listing as your Facebook profile: you wouldn’t want someone else running your page and posting incorrect information about you, right? Your local listings page is the same way. It tells clients where and when they can find you, as well as what people are saying about your business.
Local listings that are not claimed and managed by the business often have inaccurate information posted, which can leave potential customers frustrated and drive business away. As a reputable company, that can greatly affect your business. By simply not claiming your business online, you could be driving customers straight to your competitors without even knowing it.
Similarly, if you do own your local listings page but have conflicting information between your local listing and your website, people won’t know which source to trust. Just verifying your local listings page isn’t enough; you have to keep up with it.
“Owning” and managing your local listing page is one of the easiest forms of online advertisement you can find. When Google My Business sees that your business’ information has been verified, the search engine takes your business more seriously.
According to Google Support , “Providing and updating business information in Google My Business can help your business’s local ranking on Google and enhance your presence in Search and Maps.” This means that claiming your business can improve your local ranking on Google, so that when people search for industry-specific companies in your area, your business is more likely to show up as a result
Owning your local listing page is all about getting out what you put in. If you put a lot of time and effort to update your information and manage reviews, you’ll see your Google My Business account as a much more beneficial tool than if you simply claim your company and never take care of it. Of course, you can always hire a marketing team like us to do this for you, leaving you to focus on the service side of your business.
If you haven’t already done so, it’s time to take control of your business’ Google My Business local listing. You’ll be amazed at what you can do to manage your Google presence, and how it can affect your business. If you aren’t sure how to claim your local listing, follow these step-by-step instructions on how to do it yourself.
Step 1:Make Sure Your Listing Hasn’t Been Claimed
How:Go to Google My Business ( https://www.google.com/business/ ). Once you are logged in, click one of the blue buttons ‘Get on Google.’
Step 2:Find Your Business on Google (Or Don’t)
How:Once you click on ‘Get on Google,’ the system will take you to Google Maps. You will find a search bar there. Try searching for your business. If the listing appears, then you already have a claimed listing. If you don’t see your company on the list, then click 'Add Your Business’ link at the bottom of the search.
Step 3:Insert Your Information
How: You will be redirected to a form, where you will need to fill in your business information. Make sure to come up with consistent wording you will be using. It will become detrimental to your local listing ranking success later on. Pay close attention to things like suite vs. STE., Drive vs. Dr. and other small details like that. They make a big difference!
When you are done – click ‘Continue.’
Step 4:Create Google+ Page
How:After you complete the basic information form, you will be taken to the next screen, where Google will ask you for some additional information and then ask you to create Google+ page.
Click ‘Continue.' You will be taken to this page.
From here, you will be able to add photos, add/edit website and general information. However, before you do that, you will need to receive a card in the mail with your verification code. It may take up to two weeks. Once you verified your address, you can make changes to your business listing. Just make sure to stay consistent with the information you are providing.
If you have trouble claiming your listing, use this article for general guidelines.
Everywhere you look nowadays, people have their eyes glued to their cell phones. Between text messaging, taking photos and browsing social media, it’s hard to keep the attention of anyone under the age of 50 for more than a few minutes if their phone is nearby. That’s exactly why marketers started jumping at the opportunity to be right where they wanted to be: a few inches away from their target’s face on a cell phone screen.
recent years, many small businesses--especially those that use a scheduling
system of some sort—have started utilizing SMS (short message service, aka text
messaging) as a form of marketing and communication with clients. SMS marketing
is an immediate form of communication that has the capability of reaching a
largescale audience within seconds, something that emails and phone calls can’t
compare to anymore. And with 75% of millennials in a recent
choosing texting over talking, it makes sense that SMS marketing is
a tool small businesses need to start utilizing.
When was the last time you pulled out your phone to find a nearby restaurant or coffee shop? Probably pretty recently. And when you did, what phrases did you type into the search engine? Probably something along the lines of ‘Mexican restaurant near me,’ or ‘nearby coffee shop.’ With more and more people using their mobile devices to perform Internet searches on-the-go, there has been an increase in usage of the phrase ‘near me.’
And this doesn’t just apply to food searches.
People are searching for specific services using the terms ‘near me’ in industries of all kinds. This simple change in search terms can give users better search results, and can market your business in a wider area. However, this isn’t something Google can do on its own; first, you need to make sure your company’s website is optimized for ‘near me’ searches.
Google’s latest technological asset for businesses has recently launched, and it’s a game-changer for small businesses that are just starting out. It’s called Google Sites.
For those who have a business but are just figuring out the best way to establish an online presence, Google Sites might be the tool for you. This feature, provided by the search engine, allows business owners to build and manage a mini website on their own, all without the help of a programming professional. It’s not a high-tech website, but for those looking to make basic information about their company and services available to the public, Sites can get the job done.
Anyone who runs a Google My Business account —which should be all business owners—can access this feature and create a mini site in as little as ten minutes. Plus, everything is done through Google, so when you make a change to your local listing, such as updating business hours, the changes will automatically be updated on your website, too. For a small business owner, saving valuable time like this adds up.
Sounds pretty great, huh?
When you look at your business’s website, are you proud of the way your company is represented? Do you feel like your level of work is accurately portrayed through your photos, web design and site optimization? If you can’t stand using your own site, chances are that your customers won’t either. But before you give up on your company’s online presence, consider the difference your business could see when your website is gaining you new clients rather than repelling them.When it comes to your company’s online presence, your website can go one of two ways: either it can help your business, or it can hurt your business.
The purpose of a call-to-action (CTA) is, first and foremost, to provide an instruction to website visitors to contact you immediately, as well as a reason why. It tells them what they will gain from working with you and motivates them to take action to make that happen. Therefore, a good CTA will invoke the customer to contact you on the spot.
Here's how you can create the perfect call-to-action that will have consumers off your site and in your office.
SEO. There it is, that daunting acronym. If you’ve done any research whatsoever about having a successful website, you know that SEO, or Search Engine Optimization, is the foundation of an effective site. It means that your website does a good job of incorporating a bunch of elements, like specific keywords, location and load time, making it easy for people to find your site when they’re searching for local services like yours.For the sake of keeping this at a basic level, we won’t delve too deep into SEO and how it works . But there are a few parts of it that you can easily incorporate into your website that can help immensely.
One of the quickest ways you can drive people off of your site is by having an unresponsive website. You might be wondering what makes a website responsive or unresponsive, and what you can do to change that. This all starts with the most important part of your website: your web design.
There are so many elements that factor into website design, and if you don’t utilize your site’s design, your online presence has the ability to hurt your business.
When it comes to marketing your business online, making your business’s website reflect your brand is an absolute must in any service-based industry. It’s what sets you apart from your competition, establishes your credibility and shows people why you are the best choice for them.
Metric Marketing’s “ Guide to The Importance of Branding in Your Marketing ” breaks branding down to a simple definition:
Online reviews have been around a while. But in the past few years, they’ve increasingly become more important than ever, and the statistics to support its relevancy are overwhelming. Think about it: when you are considering buying a product on Amazon or searching for a restaurant to go to, do you ever look at the reviews to help make your decision? The answer, most likely, is yes.
Today, you can find just about anything online, whether that’s a product or a service, and everyone out there is in the business of marketing. Oftentimes, it’s hard to tell if the images and descriptions are really what you’re getting, or if you’re being scammed. But when we see online reviews from real people just like ourselves who are willing to testify for this brand, it gives us peace of mind that we’re making the right decision.