First, let’s start with the basics
The last time you searched for a local restaurant, shop or business, you probably noticed the emphasized information on the right side of the page (or top of the page, if you’re on a mobile device) listing the company’s address, phone number, hours of operation, reviews, etc. This selected information is Google’s local listing page for that particular company.
Your local listing page is all the important information that people will see when searching for your business directly. In fact, your local listing is often viewed more than your actual website because it puts key information in front of viewers immediately and shows the basic information they are looking for. This is why it is crucial to “own” your local listing with Google My Business (a free tool organizations like yours can use to manage their online presence) and make sure the information is accurate.
Think of your local listing as your Facebook profile: you wouldn’t want someone else running your page and posting incorrect information about you, right? Your local listings page is the same way. It tells clients where and when they can find you, as well as what people are saying about your business.
Local listings that are not claimed and managed by the business often have inaccurate information posted, which can leave potential customers frustrated and drive business away. As a reputable company, that can greatly affect your business. By simply not claiming your business online, you could be driving customers straight to your competitors without even knowing it.
Similarly, if you do own your local listings page but have conflicting information between your local listing and your website, people won’t know which source to trust. Just verifying your local listings page isn’t enough; you have to keep up with it.
“Owning” and managing your local listing page is one of the easiest forms of online advertisement you can find. When Google My Business sees that your business’ information has been verified, the search engine takes your business more seriously.
According to Google Support , “Providing and updating business information in Google My Business can help your business’s local ranking on Google and enhance your presence in Search and Maps.” This means that claiming your business can improve your local ranking on Google, so that when people search for industry-specific companies in your area, your business is more likely to show up as a result
Owning your local listing page is all about getting out what you put in. If you put a lot of time and effort to update your information and manage reviews, you’ll see your Google My Business account as a much more beneficial tool than if you simply claim your company and never take care of it. Of course, you can always hire a marketing team like us to do this for you, leaving you to focus on the service side of your business.
If you haven’t already done so, it’s time to take control of your business’ Google My Business local listing. You’ll be amazed at what you can do to manage your Google presence, and how it can affect your business. If you aren’t sure how to claim your local listing, follow these step-by-step instructions on how to do it yourself.
Step 1:Make Sure Your Listing Hasn’t Been Claimed
How:Go to Google My Business ( https://www.google.com/business/ ). Once you are logged in, click one of the blue buttons ‘Get on Google.’
Step 2:Find Your Business on Google (Or Don’t)
How:Once you click on ‘Get on Google,’ the system will take you to Google Maps. You will find a search bar there. Try searching for your business. If the listing appears, then you already have a claimed listing. If you don’t see your company on the list, then click 'Add Your Business’ link at the bottom of the search.
Step 3:Insert Your Information
How: You will be redirected to a form, where you will need to fill in your business information. Make sure to come up with consistent wording you will be using. It will become detrimental to your local listing ranking success later on. Pay close attention to things like suite vs. STE., Drive vs. Dr. and other small details like that. They make a big difference!
When you are done – click ‘Continue.’
Step 4:Create Google+ Page
How:After you complete the basic information form, you will be taken to the next screen, where Google will ask you for some additional information and then ask you to create Google+ page.
Click ‘Continue.' You will be taken to this page.
From here, you will be able to add photos, add/edit website and general information. However, before you do that, you will need to receive a card in the mail with your verification code. It may take up to two weeks. Once you verified your address, you can make changes to your business listing. Just make sure to stay consistent with the information you are providing.
If you have trouble claiming your listing, use this article for general guidelines.
If you’ve ever read content on the Internet—a blog, product pages on Amazon, instructions on how to tie a tie—you know that visuals are essential to keeping you on the page.
So as the manager of your website, you realize just how important images are to keeping your visitors engaged and interested in what you have to offer. For product- or service-based businesses in particular, quality images can be the difference in total success or total failure of your site.
But did you know that images can do a lot more for your webpage than just supplement your content?
That’s right. Your images, just like your content, can be optimized for SEO benefits, making them more search-engine friendly. Optimizing your images for SEO benefits will give your page an added boost by including more keywords and giving Google more content to rank in searches.
Getting customers to leave you reviews is one of the most important marketing strategies you can use. You know it. We know it. Let’s move forward.
Many businesses have reviews all over the Internet, from Yelp to Facebook and everything in between. But what’s the point of having an abundance of solid reviews if potential customers aren’t seeing them at the right time—when they’re on your site looking at your services? We fully believe that all business owners should display their reviews on their website in a way that proves your reviews are legitimate.
Our solution: an online review presenter.
The digital world is constantly changing. Every day, programs are updated, trends shift and Google edits its algorithms. With so many frequent changes, anyone who wants to maintain a successful online presence—like all digital marketers—has to keep up with the trends. Even the experts have to stay on top of their game if they don’t want to fall behind.
Several months ago, we published an article that explained why it’s crucial that your website is optimized for ‘near me’ searches. For example, instead of searching for “flower shop Cleveland, Ohio,” more searchers were replacing the location name with “flower shop near me.” It provided more accurate results based on the user’s physical location, rather than the broad location.
A lot of people fixate on being the number one result on Google. It’s easy to understand why; those number one results are often the first links we click on when doing a search. After all, Google puts those results at the top of the page for a reason, right?
Many times, Internet marketing performance is solely judged by rankings and how high you can get on Google. But contrary to belief, this is not the best way to measure your return on investment. There are other metrics that will tell you way more about the success of your campaign’s performance than just the average position.
We’ve discussed how important it is to have reviews of your business on your website, and you know that reviews can have a positive effect on your business. But the more difficult part is figuring out how to get clients to leave reviews in the first place. Where do you start? How do you get people to only leave positive reviews? It might seem like a tricky business—and we’ll admit, there is a formula to it—but getting clients to write reviews isn’t as hard as it sounds.
Here are five easy steps you can follow to motivate your clients to leave a review of your business.
When making any important decision, it’s important to weigh your options. In the case of creating a new website, the advantages that come with each option can be a major determinant in which website platform you decide to go with. In our two recent blogs detailing the Locallogy Rapid Platform , we’ve covered what exactly the service is and the functional features that you have access to as a user. Now, we want to tell you about the advantages to using our website platform.In addition to having a cost-effective, customized website built by our team of professionals, you’ll experience a number of management advantages that help your website run faster, safer and smarter.
We recently unveiled the Locallogy Rapid Platform , our newest web building service that allows you to have a cost-effective website created for you by our team of digital marketing experts. It’s the best way for your small business to quickly get a customized website without paying top dollar to have your site maintained by the professionals who are creating your site.
So how do we offer such a quality service for a low monthly price? We’ve built in a variety of great features that let you directly manage your website so you can quickly and easily make edits without crashing your own website.
Once your website is up and running, there are a number of helpful features that make editing and using your site easier on both the backend (what you can edit) and frontend (what visitors will see). From choosing your own color scheme to previewing capabilities, these features work together to create a flawless user experience.
These features all boil down to three specific functions that are crucial for any website platform: customization, usability and responsiveness .
When it comes to building a website for your business, you typically have two options: invest in a high-end, custom-built website made by digital marketing experts, or go with the cheaper option by using a content management system like WordPress or Wix to personally manage your site on a template platform.
For some businesses, a website fully designed from scratch is the best option. It gives the business owner the ability to customize every last detail, down to the coding on each page. For others who don’t need a complex site, a simple CMS that allows content to be easily managed will suffice. But for many businesses, neither of these options are exactly what their looking for, which is something in the middle. Something that allows for a customized website built by professionals at a fraction of the cost of a full website design.
Something like the Locallogy Rapid Platform.
Video content is taking over the Internet. Several years ago, the place you were most likely to find this kind of content was YouTube, where you could look up any kind of funny, instructional or music video imaginable. Today, you can find Internet videos everywhere you look: Facebook, Snapchat, Instagram and news network websites. And according to data, it’s a trend that’s not going away.
In a recent visual networking report done by Cisco , it is estimated that global “video traffic will be 82 percent of all consumer Internet traffic by 2021, up from 73 percent in 2016.” So it’s no surprise that businesses have been jumping on board in an effort to keep their audiences’ attention and create content that has more share potential.
Incorporating videos onto your site might seem like something that doesn’t apply to a service-based business like yours. But visuals are a pretty powerful tool when it comes to getting (and keeping) the attention of your customers. Yes, images are crucial to a successful business website, but customized videos are a more engaging way to showcase your products or services. In fact, it’s something we use as a marketing tool for our customers.
We’re all familiar with the concept of saving the best for last. But when it comes to the content on your website, your approach should be the exact opposite. You may not realize it, but the order of your content often determines the rate of conversion your website sees. This concept is known as content hierarchy. Whether you’re a business owner who is creating services pages on your website or you’re just running a personal blog on the Internet, content hierarchy is something that affects the success rate of your web page.
Let’s start at the beginning.