How to Recycle Your Website’s Content

Even if you have used your older content as a blog post in the past, you can still repurpose it and create a new blog post out of it. By making a few changes to your wording and adding updates wherever possible (such as new statistics or added links), you’ve managed to recycle old content while still getting new information to your viewers.

One thing you don’t want to do, however, is simply copy and paste the original article, posting the exact same blog post to your site again. It doesn’t provide any new information, and it might get flagged by Google as duplicate content.

An infographic is a great way to turn content into a visual element that you can add to a blog, post on social media or send in an email. It helps convey your main talking points in a way that’s often easier to digest, if there’s a lot of information. Content that leads to easy infographics includes lists, stats and processes.

Another way to draw attention to old content is posting it on social media. There’s a good chance many of your followers haven’t read all your content, so they won’t mind seeing recycled content. And if you can find a way to tie your post in with a current or relevant trend, you’re even more likely to get views.

Using your old content to create new content not only saves you the time of writing an entirely new article, but it also allows you to utilize your original content in new ways. Try keeping an ongoing list of your posts so you can easily look back and see what content needs a refresher or could be easily updated. You’d be surprised at how much you can get out of your content.