How to Optimize Images for High Search Engine Results

  • By Jackie Petre
  • 17 Nov, 2017

The SEO benefits to naming images

If you’ve ever read content on the Internet—a blog, product pages on Amazon, instructions on how to tie a tie—you know that visuals are essential to keeping you on the page.

So as the manager of your website, you realize just how important images are to keeping your visitors engaged and interested in what you have to offer. For product- or service-based businesses in particular, quality images can be the difference in total success or total failure of your site.

But did you know that images can do a lot more for your webpage than just supplement your content?

That’s right. Your images, just like your content, can be optimized for SEO benefits, making them more search-engine friendly. Optimizing your images for SEO benefits will give your page an added boost by including more keywords and giving Google more content to rank in searches.

Mobile_photo_gallery

So, What Exactly does “Image Optimization” mean?

Basically, image optimization involves putting as much attention into your website’s images as you do with your content. Adding keywords to image titles, creating alt tags and using captions will optimize your image, allowing it to be found and displayed by Google.

An article by Search Engine Journal breaks it down a little further:

“Although visual search technology has made great strides as of late, search engine bots are unable to identify the content of an image; they rely on the text associated with the images to fully understand what the image is and how it relates to your content or the topic of your page.”

Whether you’re displaying products on your website or using photos to supplement content on a blog, you should always take advantage of SEO benefits that come from image optimization.

Search_engine

Why You Should Optimize Images

According to Moz, in 2016, Google Images made up nearly 27% of all searches , the second most popular out of ten web properties. In fact, Google Images was only second to Google.com, and was used for more searches than YouTube, Yahoo!, Bing, Google Maps, Amazon, Facebook, DuckDuckGo and Google News combined .

With that many people searching specifically for images, wouldn’t you want your photos to show up as a result? To do that, you need to optimize your images so you can reap full SEO benefits.

We’ll start with an easy one: naming your images.

How to Name Images

When you download a file off your camera, phone or somewhere on the Internet, the file names are usually something like “IMG_3491,” which adds absolutely no SEO value to your page. You’ll want to edit the image name to something that describes in detail what the photo is of, but still keep it short.

traditional_kitchen_remodel

For example, let’s say a kitchen and bath remodeling company has a gallery of work on its website. They could name their photos something like “kitchen-1,” “kitchen-2,” “bathroom-1,” but these aren’t very descriptive and don’t give much detail.

Instead, try adding specific descriptions about each project, such as “traditional-kitchen-remodel,” “farmhouse-kitchen-countertops” or “luxury-master-bathroom-remodel.” Using a few more keywords would add SEO benefits to each image, and tell Google exactly what the photo entails.

However…

How NOT to Name Images

Don’t overstuff image titles with too many keywords. If too many keywords—especially ones that relate to too many different subjects—are in your image title, it can confuse Google and backfire on you, showing up for the wrong searches or not showing up at all.

Following our kitchen example, you wouldn’t want to name your image “traditional-kitchen-remodel-white-cabinets-granite-counters-beautiful-design.” That’s way too many keywords and Google won’t know which is most important.

When it comes to naming your images, use descriptive keywords, but keep it simple.

Add Captions, Too

Captions are another easy way to sneak a few more keywords into your page, while providing insight into what the photo is and what you want to highlight most. In fact, captions are read 16 percent more than text , according to The Poynter Institute. Your viewers will get more detail about an image from your caption, as will search engines trying to determine the context of an image.

real_vs_stock_photos

Don’t Forget Alt Text

Sometimes, images don’t load correctly in a browser, which is when alt text becomes important. Alt text is the text that appears in a box where an image would be when that image won’t load. This tells viewers what should be there, and still adds SEO value regardless of whether the photo appears.

Alt text is also important because it’s what will be read out loud for users who are unable to view images due to a visual impairment. Under the American Disabilities Act , alt text is required on images, and describes what the user would see on that page. Overall, alt text benefits both web users and search engines by further optimizing your page.

One Small Step for You… One Giant Leap for SEO

Optimizing your images is an easy—but important—SEO tactic. You won’t be penalized for not optimizing your photos; but with almost 30 percent of online searches being for images specifically, why wouldn’t you put a little extra effort into your photos?

The Science Behind Digital Marketing

By Jackie Petre 07 Dec, 2017

Keeping up with today’s expanding online services can be difficult. Even more difficult than keeping up with them is figuring out how to use them efficiently, especially when you also have a business to run. From posting regularly on a variety of social media platforms to navigating Dropbox and other cloud-based services, it’s easy for technology to make our lives more complicated than simplified.

But what if you had a system that could create workflows by linking all the software you use on a daily basis and automatically performing the repetitive tasks you hate doing?

Tasks like saving your email attachments to the appropriate Dropbox folder, or creating one single social media post that gets published on all your company’s social media accounts can easily be done on their own. We’ve found a few services that make automating your daily tasks simple and effective, giving you more time to run your business.

By Jackie Petre 29 Nov, 2017

We know that many business owners are skeptical of pay-per-click advertisement (PPC) and might think digital marketing companies are only promoting it to make more money. They know how important organic SEO rankings are and only want to focus on those, since organic rankings are both crucial and free.

The fact is, however, that PPC actually has the potential to help boost your organic rankings.

We are the first to acknowledge the importance of SEO and doing everything you can to show up higher in organic search results. And while PPC doesn’t directly affect the organic ranking of your website, there are indirect ways your organic ranking can benefit from PPC ads.

Here are three ways paid advertising can positively affect your website’s organic search engine rankings.

By Jackie Petre 17 Nov, 2017

If you’ve ever read content on the Internet—a blog, product pages on Amazon, instructions on how to tie a tie—you know that visuals are essential to keeping you on the page.

So as the manager of your website, you realize just how important images are to keeping your visitors engaged and interested in what you have to offer. For product- or service-based businesses in particular, quality images can be the difference in total success or total failure of your site.

But did you know that images can do a lot more for your webpage than just supplement your content?

That’s right. Your images, just like your content, can be optimized for SEO benefits, making them more search-engine friendly. Optimizing your images for SEO benefits will give your page an added boost by including more keywords and giving Google more content to rank in searches.

By Jackie Petre 10 Nov, 2017

Getting customers to leave you reviews is one of the most important marketing strategies you can use. You know it. We know it. Let’s move forward.

Many businesses have reviews all over the Internet, from Yelp to Facebook and everything in between. But what’s the point of having an abundance of solid reviews if potential customers aren’t seeing them at the right time—when they’re on your site looking at your services? We fully believe that all business owners should display their reviews on their website in a way that proves your reviews are legitimate.

Our solution: an online review presenter.

By Jackie Petre 01 Nov, 2017

The digital world is constantly changing. Every day, programs are updated, trends shift and Google edits its algorithms. With so many frequent changes, anyone who wants to maintain a successful online presence—like all digital marketers—has to keep up with the trends. Even the experts have to stay on top of their game if they don’t want to fall behind.

Several months ago, we published an article that explained why it’s crucial that your website is optimized for ‘near me’ searches. For example, instead of searching for “flower shop Cleveland, Ohio,” more searchers were replacing the location name with “flower shop near me.” It provided more accurate results based on the user’s physical location, rather than the broad location.

By Jackie Petre 27 Oct, 2017

A lot of people fixate on being the number one result on Google. It’s easy to understand why; those number one results are often the first links we click on when doing a search. After all, Google puts those results at the top of the page for a reason, right?

Many times, Internet marketing performance is solely judged by rankings and how high you can get on Google. But contrary to belief, this is not the best way to measure your return on investment. There are other metrics that will tell you way more about the success of your campaign’s performance than just the average position.

By Jackie Petre 18 Oct, 2017

We’ve discussed how important it is to have reviews of your business on your website, and you know that reviews can have a positive effect on your business. But the more difficult part is figuring out how to get clients to leave reviews in the first place. Where do you start? How do you get people to only leave positive reviews? It might seem like a tricky business—and we’ll admit, there is a formula to it—but getting clients to write reviews isn’t as hard as it sounds.

Here are five easy steps you can follow to motivate your clients to leave a review of your business.

By Jackie Petre 02 Oct, 2017

When making any important decision, it’s important to weigh your options. In the case of creating a new website, the advantages that come with each option can be a major determinant in which website platform you decide to go with. In our two recent blogs detailing the Locallogy Rapid Platform , we’ve covered what exactly the service is and the functional features that you have access to as a user. Now, we want to tell you about the advantages to using our website platform.

In addition to having a cost-effective, customized website built by our team of professionals, you’ll experience a number of management advantages that help your website run faster, safer and smarter.
By Jackie Petre 02 Oct, 2017

We recently unveiled the Locallogy Rapid Platform , our newest web building service that allows you to have a cost-effective website created for you by our team of digital marketing experts. It’s the best way for your small business to quickly get a customized website without paying top dollar to have your site maintained by the professionals who are creating your site.

So how do we offer such a quality service for a low monthly price? We’ve built in a variety of great features that let you directly manage your website so you can quickly and easily make edits without crashing your own website.

Once your website is up and running, there are a number of helpful features that make editing and using your site easier on both the backend (what you can edit) and frontend (what visitors will see). From choosing your own color scheme to previewing capabilities, these features work together to create a flawless user experience.

These features all boil down to three specific functions that are crucial for any website platform: customization, usability and responsiveness .

By Jackie Petre 02 Oct, 2017

When it comes to building a website for your business, you typically have two options: invest in a high-end, custom-built website made by digital marketing experts, or go with the cheaper option by using a content management system like WordPress or Wix to personally manage your site on a template platform.

For some businesses, a website fully designed from scratch is the best option. It gives the business owner the ability to customize every last detail, down to the coding on each page. For others who don’t need a complex site, a simple CMS that allows content to be easily managed will suffice. But for many businesses, neither of these options are exactly what their looking for, which is something in the middle. Something that allows for a customized website built by professionals at a fraction of the cost of a full website design.

Something like the Locallogy Rapid Platform.

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