The Solution to Displaying All Your Reviews from the Internet on Your Site

  • By Jackie Petre
  • 10 Nov, 2017

And the Data that Shows Why it’s Important

Getting customers to leave you reviews is one of the most important marketing strategies you can use. You know it. We know it. Let’s move forward.

Many businesses have reviews all over the Internet, from Yelp to Facebook and everything in between. But what’s the point of having an abundance of solid reviews if potential customers aren’t seeing them at the right time—when they’re on your site looking at your services? We fully believe that all business owners should display their reviews on their website in a way that proves your reviews are legitimate.

Our solution: an online review presenter.

What is the Review Presenter?

Our digital marketing experts understand the importance of not only gathering reviews, but also displaying them in all the right places. That’s why we developed the Locallogy Review Presenter, which is an add-on feature that takes the reviews written by your clients from various websites and compiles them onto your website to be displayed. This is a feature that can easily be added to any website and is something our clients have found extremely beneficial for getting customers to see a variety of reviews.

Our Review Presenter works in tandem with our Review Builder, which helps get your customers to leave you a review in the first place. The Presenter then takes those reviews your customers leave and shows them on your website for visitors to see when they’re considering your services.

Why Do I need to Display My Reviews on My Website?

According to a 2017 BrightLocal survey , 97% of consumers use a search engine at least once a year to find local businesses, rather than going directly to a particular business’s website. This means more businesses are being found through local searches, giving more businesses a chance of being found online. In order to stand out among your competition, positive reviews are a must. And when you get customers to click on your website and look at your services, you want them to see a plethora of ratings displayed on your site.

With a review presenter on your website, posts from various review sites go directly onto your website, while still showing in their original location. For example, if a customer leaves you a review on Facebook, that review will show up on both Facebook and your website. This allows people to see your reviews no matter where they’re looking, and since it’s a verified review left on a third party website (Facebook), they’re more likely to trust it.

Kurtz_Bros_Reviews

A Numbers Game

Speaking of displaying reviews on multiple sites, BrightLocal found in 2016 that 59% of consumers look at 2-3 different review sites before making a decision about a business. That means it’s helpful to spread out your reviews to a variety of places, so no matter where people go, they are bound to find relevant reviews of your product or service. This is where the review builder comes back into play, because it gives customers a wide variety of suggested websites to leave reviews on.

When it comes to having reviews, the more, the merrier. That same 2017 BrightLocal survey found that the average consumer reads seven reviews before feeling like they can trust the business. This might not seem like a lot, but 38% of people said reviews must be relevant (28% said within the past month) for them to matter. So you need to constantly be getting an influx of current reviews—which our Review Builder helps with—to get consumers to trust you.

What are the Benefits of a Review Presenter?

This isn’t your average testimonials section. A review presenter shows who posted the review, what website it was posted on and the corresponding star rating the user gave your business.
Locallogy_Reviews

Notice how the Google logo next to each name shows that the review was pulled from Google, and is therefore a reliable review left by an actual client. The link to view the original review is another feature that lets consumers know these ratings are legitimate, making your business seem more trustworthy. Here are some of the other benefits you’ll see from displaying your reviews on your site:

  • Works with the Review Builder to get more customers to leave you reviews.
  • Gathers reviews from different websites, allowing a wide variety of sources to appear.
  • Only 4- and 5-star reviews are shown, weeding out the ones you don’t want people to see on your website.
  • Icons from the original website and links to the post give social proof that the source is verified by that platform.
  • Images of stars appear next to each review, adding a visual element that reinforces your positive ratings.

You don’t have to use the Locallogy Review Presenter to do all this, but it does require a lot of complicated coding to do it yourself. We’ve created this as an easy tool for you to use, getting reviews up and onto your site quickly.

Seeing Stars

You’ve probably noticed that some online reviews include star ratings, which serves as a great visual for people to compare the quality of businesses. In fact, 54% of consumers said the average star rating is what they pay the most attention to when judging a local business, according to BrightLocal . That being said, 39% of people said the business has to have a minimum star rating of three out of five stars for the company to be considered usable. Only 12% of consumers said they would consider a business with less than that.

With a review presenter like Locallogy’s, your star-ratings automatically show up on your website with each verified review. So when customers give you a 5-star rating on Google, both the review and the star rating are pulled on to your website. You don’t lose that visual when reviews go on your own website, so no matter where people read about your business, that star rating will be there.

The great feature the Review Presenter has, however, is its ability to only pull 4- and 5-star reviews from the web to post on your site. If you get a bad review here and there, your website won’t display those. It’s important to note that negative reviews can’t simply be deleted or hidden on third-party websites like Google, Facebook or Yelp. However, the Review Presenter does allow you to control what is being shown on your own website.

Put Your Reviews to Work

While having an abundance of reviews on various websites is an important part of your marketing strategy, a review presenter allows you to take it a step further by compiling those reviews—the positive ones, at least—into one place and showing them on your websites. As we mentioned, Locallogy offers our own Review Presenter tool as part of our Review Builder service, because we didn’t see any other digital marketing services doing this.

When you work hard to earn those positive reviews, they should be utilized in every way possible. Get started by learning more about our Review Builder and Review Presenter service.

The Science Behind Digital Marketing

By Jackie Petre 17 Nov, 2017

If you’ve ever read content on the Internet—a blog, product pages on Amazon, instructions on how to tie a tie—you know that visuals are essential to keeping you on the page.

So as the manager of your website, you realize just how important images are to keeping your visitors engaged and interested in what you have to offer. For product- or service-based businesses in particular, quality images can be the difference in total success or total failure of your site.

But did you know that images can do a lot more for your webpage than just supplement your content?

That’s right. Your images, just like your content, can be optimized for SEO benefits, making them more search-engine friendly. Optimizing your images for SEO benefits will give your page an added boost by including more keywords and giving Google more content to rank in searches.

By Jackie Petre 10 Nov, 2017

Getting customers to leave you reviews is one of the most important marketing strategies you can use. You know it. We know it. Let’s move forward.

Many businesses have reviews all over the Internet, from Yelp to Facebook and everything in between. But what’s the point of having an abundance of solid reviews if potential customers aren’t seeing them at the right time—when they’re on your site looking at your services? We fully believe that all business owners should display their reviews on their website in a way that proves your reviews are legitimate.

Our solution: an online review presenter.

By Jackie Petre 01 Nov, 2017

The digital world is constantly changing. Every day, programs are updated, trends shift and Google edits its algorithms. With so many frequent changes, anyone who wants to maintain a successful online presence—like all digital marketers—has to keep up with the trends. Even the experts have to stay on top of their game if they don’t want to fall behind.

Several months ago, we published an article that explained why it’s crucial that your website is optimized for ‘near me’ searches. For example, instead of searching for “flower shop Cleveland, Ohio,” more searchers were replacing the location name with “flower shop near me.” It provided more accurate results based on the user’s physical location, rather than the broad location.

By Jackie Petre 27 Oct, 2017

A lot of people fixate on being the number one result on Google. It’s easy to understand why; those number one results are often the first links we click on when doing a search. After all, Google puts those results at the top of the page for a reason, right?

Many times, Internet marketing performance is solely judged by rankings and how high you can get on Google. But contrary to belief, this is not the best way to measure your return on investment. There are other metrics that will tell you way more about the success of your campaign’s performance than just the average position.

By Jackie Petre 18 Oct, 2017

We’ve discussed how important it is to have reviews of your business on your website, and you know that reviews can have a positive effect on your business. But the more difficult part is figuring out how to get clients to leave reviews in the first place. Where do you start? How do you get people to only leave positive reviews? It might seem like a tricky business—and we’ll admit, there is a formula to it—but getting clients to write reviews isn’t as hard as it sounds.

Here are five easy steps you can follow to motivate your clients to leave a review of your business.

By Jackie Petre 02 Oct, 2017

When making any important decision, it’s important to weigh your options. In the case of creating a new website, the advantages that come with each option can be a major determinant in which website platform you decide to go with. In our two recent blogs detailing the Locallogy Rapid Platform , we’ve covered what exactly the service is and the functional features that you have access to as a user. Now, we want to tell you about the advantages to using our website platform.

In addition to having a cost-effective, customized website built by our team of professionals, you’ll experience a number of management advantages that help your website run faster, safer and smarter.
By Jackie Petre 02 Oct, 2017

We recently unveiled the Locallogy Rapid Platform , our newest web building service that allows you to have a cost-effective website created for you by our team of digital marketing experts. It’s the best way for your small business to quickly get a customized website without paying top dollar to have your site maintained by the professionals who are creating your site.

So how do we offer such a quality service for a low monthly price? We’ve built in a variety of great features that let you directly manage your website so you can quickly and easily make edits without crashing your own website.

Once your website is up and running, there are a number of helpful features that make editing and using your site easier on both the backend (what you can edit) and frontend (what visitors will see). From choosing your own color scheme to previewing capabilities, these features work together to create a flawless user experience.

These features all boil down to three specific functions that are crucial for any website platform: customization, usability and responsiveness .

By Jackie Petre 02 Oct, 2017

When it comes to building a website for your business, you typically have two options: invest in a high-end, custom-built website made by digital marketing experts, or go with the cheaper option by using a content management system like WordPress or Wix to personally manage your site on a template platform.

For some businesses, a website fully designed from scratch is the best option. It gives the business owner the ability to customize every last detail, down to the coding on each page. For others who don’t need a complex site, a simple CMS that allows content to be easily managed will suffice. But for many businesses, neither of these options are exactly what their looking for, which is something in the middle. Something that allows for a customized website built by professionals at a fraction of the cost of a full website design.

Something like the Locallogy Rapid Platform.

By Jackie Petre 26 Sep, 2017

Video content is taking over the Internet. Several years ago, the place you were most likely to find this kind of content was YouTube, where you could look up any kind of funny, instructional or music video imaginable. Today, you can find Internet videos everywhere you look: Facebook, Snapchat, Instagram and news network websites. And according to data, it’s a trend that’s not going away.

In a recent visual networking report done by Cisco , it is estimated that global “video traffic will be 82 percent of all consumer Internet traffic by 2021, up from 73 percent in 2016.” So it’s no surprise that businesses have been jumping on board in an effort to keep their audiences’ attention and create content that has more share potential.

Incorporating videos onto your site might seem like something that doesn’t apply to a service-based business like yours. But visuals are a pretty powerful tool when it comes to getting (and keeping) the attention of your customers. Yes, images are crucial to a successful business website, but customized videos are a more engaging way to showcase your products or services. In fact, it’s something we use as a marketing tool for our customers.

By Jackie Petre 21 Sep, 2017

We’re all familiar with the concept of saving the best for last. But when it comes to the content on your website, your approach should be the exact opposite. You may not realize it, but the order of your content often determines the rate of conversion your website sees. This concept is known as content hierarchy. Whether you’re a business owner who is creating services pages on your website or you’re just running a personal blog on the Internet, content hierarchy is something that affects the success rate of your web page.

Let’s start at the beginning.

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