How to Sell your Services Through Strategic Content

  • By Jackie Petre
  • 17 Mar, 2017

The Importance of Content on Your Website

Many service-based companies’ websites revolve around appearance. It’s hard not to, when the majority of your clients will choose your company based on what they can see: images of your work. Even on your website, the use of high-quality images is an absolute must for any remodeling company.

It’s easy to think that since you run a service-based business, galleries are the most important feature on your website. And while this might be true, it’s just as important to remember that your website still needs something to supplement those images: great content.

Images Sell your Product, Content Sells your Service

Seeing images of the services you provide shows potential clients what their finished product could look like. This is obviously important, as it is what draws in leads and lets them know how talented your team is. However, having informational content on your website is what’s going to sell your service, meaning how you communicate, your unique process, your level of helpfulness and your dedication to provide the client with exactly what they want.

Think of content as a reassurance that you’re going to go above and beyond the client’s expectations when it comes to his or her needs. The information you provide on your website gives them an idea of what to expect from working with you, before they even schedule an appointment—which they will feel more comfortable doing if they know more about your business than just what your past projects look like.

What Kind of Content do you Need?

One of the main purposes of website content is to provide some sort of useful information to the visitor. On a service-based website, there are a few subjects you’ll want to make sure are included on various pages.

Description of Services:This is perhaps the most important content on your website. Providing the customer with a detailed description of all your services is going to drive home the point that you are a reputable company that knows what it is talking about. This could also include the process of what you do, giving the client an idea of what to expect. Just remember that potential clients don’t know quite as much about your industry as you do, so the more easy-to-understand details and information you provide, the better.

About Us:Hiring a company to complete a service in your home, office or yard is usually a pretty big project, and clients want to know they can trust the people coming into their personal space. Having some content about your company history as well as the members of your team not only shows the client who they will be working with, but also establishes the credibility of your business.

Additional Products/Features:They know the basic services you offer, but is there anything else you do that relates to their needs? If you're a house painter, do you also repair siding? Or if you are a home remodeler, do you offer free color consultations? If you let customers know you have a wide range of skills and knowledge, it reassures them that you will be able to help them with whatever special project they want.

Call to Action:What is the overall purpose of your website? To get potential clients to contact you for your services, of course. That’s why you need a strong call to action on every page; something that compels users in a friendly way to call, schedule an appointment online or take some sort of action to get them off your website and into your office.

Content Really is King

Even in an industry that relies so heavily on visuals, content really can make or break your services when potential clients are comparing you to the competition. When it comes down to it, make sure your website provides useful information, sells your company as the best choice and accurately portrays your friendly and knowledgeable service.

Of course, there’s the other reason content is crucial on your website, which is that it is what helps put your website in front of people when they are searching for businesses like yours in your area. It’s called Search Engine Optimization (SEO) , and there’s a good chance you’ve already heard of it. But that’s an entirely different topic.

The Science Behind Digital Marketing

By Jackie Petre 17 Nov, 2017

If you’ve ever read content on the Internet—a blog, product pages on Amazon, instructions on how to tie a tie—you know that visuals are essential to keeping you on the page.

So as the manager of your website, you realize just how important images are to keeping your visitors engaged and interested in what you have to offer. For product- or service-based businesses in particular, quality images can be the difference in total success or total failure of your site.

But did you know that images can do a lot more for your webpage than just supplement your content?

That’s right. Your images, just like your content, can be optimized for SEO benefits, making them more search-engine friendly. Optimizing your images for SEO benefits will give your page an added boost by including more keywords and giving Google more content to rank in searches.

By Jackie Petre 10 Nov, 2017

Getting customers to leave you reviews is one of the most important marketing strategies you can use. You know it. We know it. Let’s move forward.

Many businesses have reviews all over the Internet, from Yelp to Facebook and everything in between. But what’s the point of having an abundance of solid reviews if potential customers aren’t seeing them at the right time—when they’re on your site looking at your services? We fully believe that all business owners should display their reviews on their website in a way that proves your reviews are legitimate.

Our solution: an online review presenter.

By Jackie Petre 01 Nov, 2017

The digital world is constantly changing. Every day, programs are updated, trends shift and Google edits its algorithms. With so many frequent changes, anyone who wants to maintain a successful online presence—like all digital marketers—has to keep up with the trends. Even the experts have to stay on top of their game if they don’t want to fall behind.

Several months ago, we published an article that explained why it’s crucial that your website is optimized for ‘near me’ searches. For example, instead of searching for “flower shop Cleveland, Ohio,” more searchers were replacing the location name with “flower shop near me.” It provided more accurate results based on the user’s physical location, rather than the broad location.

By Jackie Petre 27 Oct, 2017

A lot of people fixate on being the number one result on Google. It’s easy to understand why; those number one results are often the first links we click on when doing a search. After all, Google puts those results at the top of the page for a reason, right?

Many times, Internet marketing performance is solely judged by rankings and how high you can get on Google. But contrary to belief, this is not the best way to measure your return on investment. There are other metrics that will tell you way more about the success of your campaign’s performance than just the average position.

By Jackie Petre 18 Oct, 2017

We’ve discussed how important it is to have reviews of your business on your website, and you know that reviews can have a positive effect on your business. But the more difficult part is figuring out how to get clients to leave reviews in the first place. Where do you start? How do you get people to only leave positive reviews? It might seem like a tricky business—and we’ll admit, there is a formula to it—but getting clients to write reviews isn’t as hard as it sounds.

Here are five easy steps you can follow to motivate your clients to leave a review of your business.

By Jackie Petre 02 Oct, 2017

When making any important decision, it’s important to weigh your options. In the case of creating a new website, the advantages that come with each option can be a major determinant in which website platform you decide to go with. In our two recent blogs detailing the Locallogy Rapid Platform , we’ve covered what exactly the service is and the functional features that you have access to as a user. Now, we want to tell you about the advantages to using our website platform.

In addition to having a cost-effective, customized website built by our team of professionals, you’ll experience a number of management advantages that help your website run faster, safer and smarter.
By Jackie Petre 02 Oct, 2017

We recently unveiled the Locallogy Rapid Platform , our newest web building service that allows you to have a cost-effective website created for you by our team of digital marketing experts. It’s the best way for your small business to quickly get a customized website without paying top dollar to have your site maintained by the professionals who are creating your site.

So how do we offer such a quality service for a low monthly price? We’ve built in a variety of great features that let you directly manage your website so you can quickly and easily make edits without crashing your own website.

Once your website is up and running, there are a number of helpful features that make editing and using your site easier on both the backend (what you can edit) and frontend (what visitors will see). From choosing your own color scheme to previewing capabilities, these features work together to create a flawless user experience.

These features all boil down to three specific functions that are crucial for any website platform: customization, usability and responsiveness .

By Jackie Petre 02 Oct, 2017

When it comes to building a website for your business, you typically have two options: invest in a high-end, custom-built website made by digital marketing experts, or go with the cheaper option by using a content management system like WordPress or Wix to personally manage your site on a template platform.

For some businesses, a website fully designed from scratch is the best option. It gives the business owner the ability to customize every last detail, down to the coding on each page. For others who don’t need a complex site, a simple CMS that allows content to be easily managed will suffice. But for many businesses, neither of these options are exactly what their looking for, which is something in the middle. Something that allows for a customized website built by professionals at a fraction of the cost of a full website design.

Something like the Locallogy Rapid Platform.

By Jackie Petre 26 Sep, 2017

Video content is taking over the Internet. Several years ago, the place you were most likely to find this kind of content was YouTube, where you could look up any kind of funny, instructional or music video imaginable. Today, you can find Internet videos everywhere you look: Facebook, Snapchat, Instagram and news network websites. And according to data, it’s a trend that’s not going away.

In a recent visual networking report done by Cisco , it is estimated that global “video traffic will be 82 percent of all consumer Internet traffic by 2021, up from 73 percent in 2016.” So it’s no surprise that businesses have been jumping on board in an effort to keep their audiences’ attention and create content that has more share potential.

Incorporating videos onto your site might seem like something that doesn’t apply to a service-based business like yours. But visuals are a pretty powerful tool when it comes to getting (and keeping) the attention of your customers. Yes, images are crucial to a successful business website, but customized videos are a more engaging way to showcase your products or services. In fact, it’s something we use as a marketing tool for our customers.

By Jackie Petre 21 Sep, 2017

We’re all familiar with the concept of saving the best for last. But when it comes to the content on your website, your approach should be the exact opposite. You may not realize it, but the order of your content often determines the rate of conversion your website sees. This concept is known as content hierarchy. Whether you’re a business owner who is creating services pages on your website or you’re just running a personal blog on the Internet, content hierarchy is something that affects the success rate of your web page.

Let’s start at the beginning.

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