oday, more and more people are doing online research for services on their mobile devices rather than desktop or laptop computers. In fact, there’s a good chance you’re viewing this page on a mobile device or tablet right now. Because of this technological shift, we at Locallogy approach our clients’ website design with a mobile-friendly layout in mind from the start. But we aren’t the only ones embracing the mobile first web design.
In order to fully understand the importance of a mobile-compatible website, let’s start with the basics.
Mobile first web design is the strategic design of a company’s website to be mobile-friendly, first and foremost, and then designing a secondary typical desktop layout. You have probably noticed that when you visit a website on your phone or tablet, it has a much different appearance than when you view the exact same page on your computer. That is because the website has been designed to respond to various viewing devices and change layouts accordingly.
In a mobile first design, the website’s mobile page layout is designed on its own, rather than just being a smaller version of the desktop’s layout. This is crucial to both your website and marketing strategy in several ways:
These three key concepts are important to understand if you want your online marketing to be successful. Even Google has validated the importance of the mobile first approach to web design. Let us explain.
Have you ever searched for something on your phone, clicked on a website and saw a page that looked identical to a page you would see on a full-sized computer but with microscopic text? You probably have at some point, and you probably left the site immediately.
Web pages that require zooming and scrolling to read a simple line of text are awkward and inconvenient. By designing your website for mobile compatibility first, you are making your site easy to use across all devices. Having an adaptable interface shows that your business is up-to-date and that you value your customers’ time and effort, making the process of working together as easy as possible.
Which leads us to the next point…
It’s simple: if people are able to navigate your page easily, no matter what form of technology they are on, they are more likely to stay on your website longer. If your website isn’t designed for viewing on various devices, you are missing a significant percentage of your target market. You are essentially driving people away from your services by not being user-friendly.
Take our client Chi Solutions , for example. Their website—including mobile, tablet and desktop versions—was designed with the mobile-friendly layout in mind first. As you can see below, the mobile layout is very different from the desktop layout, even though it displays the same information.
The difference mirrors Chi Solutions’ professional and up-to-date services, and allows users to navigate through various pages with ease. This keeps visitors on the website longer, since they feel comfortable with usability. Because they adapted a mobile first website design, visitors are able to access their site on all technological platforms, making Chi Solutions an easy choice over their competitors.
Visitors aren’t the only ones who recognize mobile-friendly web design. Google is able to identify websites that are compatible with mobile devices and actually factors it in when displaying local search engine results on mobile technology. If your business has a mobile first web design, Google will rank you higher on a mobile search than similar companies that are not designed for this compatibility.
In terms of mobile first web design, here’s what it comes down to:people want to work with a service they feel confident will do the hard work for them. Since your website is an extension of your business, it reflects your quality of service, right down to its usability. If people have a hard time navigating your website on their mobile devices (common technology nowadays), they will assume your services are the same—difficult to work with, lacking in fundamental technology and overall unsatisfactory.
Adopting a mobile first web design might seem like a daunting task, but with the way people are changing how they use the Internet, you really can’t afford not to embrace it.
Everywhere you look nowadays, people have their eyes glued to their cell phones. Between text messaging, taking photos and browsing social media, it’s hard to keep the attention of anyone under the age of 50 for more than a few minutes if their phone is nearby. That’s exactly why marketers started jumping at the opportunity to be right where they wanted to be: a few inches away from their target’s face on a cell phone screen.
recent years, many small businesses--especially those that use a scheduling
system of some sort—have started utilizing SMS (short message service, aka text
messaging) as a form of marketing and communication with clients. SMS marketing
is an immediate form of communication that has the capability of reaching a
largescale audience within seconds, something that emails and phone calls can’t
compare to anymore. And with 75% of millennials in a recent
choosing texting over talking, it makes sense that SMS marketing is
a tool small businesses need to start utilizing.
When was the last time you pulled out your phone to find a nearby restaurant or coffee shop? Probably pretty recently. And when you did, what phrases did you type into the search engine? Probably something along the lines of ‘Mexican restaurant near me,’ or ‘nearby coffee shop.’ With more and more people using their mobile devices to perform Internet searches on-the-go, there has been an increase in usage of the phrase ‘near me.’
And this doesn’t just apply to food searches.
People are searching for specific services using the terms ‘near me’ in industries of all kinds. This simple change in search terms can give users better search results, and can market your business in a wider area. However, this isn’t something Google can do on its own; first, you need to make sure your company’s website is optimized for ‘near me’ searches.
Google’s latest technological asset for businesses has recently launched, and it’s a game-changer for small businesses that are just starting out. It’s called Google Sites.
For those who have a business but are just figuring out the best way to establish an online presence, Google Sites might be the tool for you. This feature, provided by the search engine, allows business owners to build and manage a mini website on their own, all without the help of a programming professional. It’s not a high-tech website, but for those looking to make basic information about their company and services available to the public, Sites can get the job done.
Anyone who runs a Google My Business account —which should be all business owners—can access this feature and create a mini site in as little as ten minutes. Plus, everything is done through Google, so when you make a change to your local listing, such as updating business hours, the changes will automatically be updated on your website, too. For a small business owner, saving valuable time like this adds up.
Sounds pretty great, huh?
When you look at your business’s website, are you proud of the way your company is represented? Do you feel like your level of work is accurately portrayed through your photos, web design and site optimization? If you can’t stand using your own site, chances are that your customers won’t either. But before you give up on your company’s online presence, consider the difference your business could see when your website is gaining you new clients rather than repelling them.When it comes to your company’s online presence, your website can go one of two ways: either it can help your business, or it can hurt your business.
The purpose of a call-to-action (CTA) is, first and foremost, to provide an instruction to website visitors to contact you immediately, as well as a reason why. It tells them what they will gain from working with you and motivates them to take action to make that happen. Therefore, a good CTA will invoke the customer to contact you on the spot.
Here's how you can create the perfect call-to-action that will have consumers off your site and in your office.
SEO. There it is, that daunting acronym. If you’ve done any research whatsoever about having a successful website, you know that SEO, or Search Engine Optimization, is the foundation of an effective site. It means that your website does a good job of incorporating a bunch of elements, like specific keywords, location and load time, making it easy for people to find your site when they’re searching for local services like yours.For the sake of keeping this at a basic level, we won’t delve too deep into SEO and how it works . But there are a few parts of it that you can easily incorporate into your website that can help immensely.
One of the quickest ways you can drive people off of your site is by having an unresponsive website. You might be wondering what makes a website responsive or unresponsive, and what you can do to change that. This all starts with the most important part of your website: your web design.
There are so many elements that factor into website design, and if you don’t utilize your site’s design, your online presence has the ability to hurt your business.
When it comes to marketing your business online, making your business’s website reflect your brand is an absolute must in any service-based industry. It’s what sets you apart from your competition, establishes your credibility and shows people why you are the best choice for them.
Metric Marketing’s “ Guide to The Importance of Branding in Your Marketing ” breaks branding down to a simple definition:
Online reviews have been around a while. But in the past few years, they’ve increasingly become more important than ever, and the statistics to support its relevancy are overwhelming. Think about it: when you are considering buying a product on Amazon or searching for a restaurant to go to, do you ever look at the reviews to help make your decision? The answer, most likely, is yes.
Today, you can find just about anything online, whether that’s a product or a service, and everyone out there is in the business of marketing. Oftentimes, it’s hard to tell if the images and descriptions are really what you’re getting, or if you’re being scammed. But when we see online reviews from real people just like ourselves who are willing to testify for this brand, it gives us peace of mind that we’re making the right decision.