oday, more and more people are doing online research for services on their mobile devices rather than desktop or laptop computers. In fact, there’s a good chance you’re viewing this page on a mobile device or tablet right now. Because of this technological shift, we at Locallogy approach our clients’ website design with a mobile-friendly layout in mind from the start. But we aren’t the only ones embracing the mobile first web design.
In order to fully understand the importance of a mobile-compatible website, let’s start with the basics.
Mobile first web design is the strategic design of a company’s website to be mobile-friendly, first and foremost, and then designing a secondary typical desktop layout. You have probably noticed that when you visit a website on your phone or tablet, it has a much different appearance than when you view the exact same page on your computer. That is because the website has been designed to respond to various viewing devices and change layouts accordingly.
In a mobile first design, the website’s mobile page layout is designed on its own, rather than just being a smaller version of the desktop’s layout. This is crucial to both your website and marketing strategy in several ways:
These three key concepts are important to understand if you want your online marketing to be successful. Even Google has validated the importance of the mobile first approach to web design. Let us explain.
Have you ever searched for something on your phone, clicked on a website and saw a page that looked identical to a page you would see on a full-sized computer but with microscopic text? You probably have at some point, and you probably left the site immediately.
Web pages that require zooming and scrolling to read a simple line of text are awkward and inconvenient. By designing your website for mobile compatibility first, you are making your site easy to use across all devices. Having an adaptable interface shows that your business is up-to-date and that you value your customers’ time and effort, making the process of working together as easy as possible.
Which leads us to the next point…
It’s simple: if people are able to navigate your page easily, no matter what form of technology they are on, they are more likely to stay on your website longer. If your website isn’t designed for viewing on various devices, you are missing a significant percentage of your target market. You are essentially driving people away from your services by not being user-friendly.
Take our client Chi Solutions , for example. Their website—including mobile, tablet and desktop versions—was designed with the mobile-friendly layout in mind first. As you can see below, the mobile layout is very different from the desktop layout, even though it displays the same information.
The difference mirrors Chi Solutions’ professional and up-to-date services, and allows users to navigate through various pages with ease. This keeps visitors on the website longer, since they feel comfortable with usability. Because they adapted a mobile first website design, visitors are able to access their site on all technological platforms, making Chi Solutions an easy choice over their competitors.
Visitors aren’t the only ones who recognize mobile-friendly web design. Google is able to identify websites that are compatible with mobile devices and actually factors it in when displaying local search engine results on mobile technology. If your business has a mobile first web design, Google will rank you higher on a mobile search than similar companies that are not designed for this compatibility.
In terms of mobile first web design, here’s what it comes down to:people want to work with a service they feel confident will do the hard work for them. Since your website is an extension of your business, it reflects your quality of service, right down to its usability. If people have a hard time navigating your website on their mobile devices (common technology nowadays), they will assume your services are the same—difficult to work with, lacking in fundamental technology and overall unsatisfactory.
Adopting a mobile first web design might seem like a daunting task, but with the way people are changing how they use the Internet, you really can’t afford not to embrace it.
If you’ve ever read content on the Internet—a blog, product pages on Amazon, instructions on how to tie a tie—you know that visuals are essential to keeping you on the page.
So as the manager of your website, you realize just how important images are to keeping your visitors engaged and interested in what you have to offer. For product- or service-based businesses in particular, quality images can be the difference in total success or total failure of your site.
But did you know that images can do a lot more for your webpage than just supplement your content?
That’s right. Your images, just like your content, can be optimized for SEO benefits, making them more search-engine friendly. Optimizing your images for SEO benefits will give your page an added boost by including more keywords and giving Google more content to rank in searches.
Getting customers to leave you reviews is one of the most important marketing strategies you can use. You know it. We know it. Let’s move forward.
Many businesses have reviews all over the Internet, from Yelp to Facebook and everything in between. But what’s the point of having an abundance of solid reviews if potential customers aren’t seeing them at the right time—when they’re on your site looking at your services? We fully believe that all business owners should display their reviews on their website in a way that proves your reviews are legitimate.
Our solution: an online review presenter.
The digital world is constantly changing. Every day, programs are updated, trends shift and Google edits its algorithms. With so many frequent changes, anyone who wants to maintain a successful online presence—like all digital marketers—has to keep up with the trends. Even the experts have to stay on top of their game if they don’t want to fall behind.
Several months ago, we published an article that explained why it’s crucial that your website is optimized for ‘near me’ searches. For example, instead of searching for “flower shop Cleveland, Ohio,” more searchers were replacing the location name with “flower shop near me.” It provided more accurate results based on the user’s physical location, rather than the broad location.
A lot of people fixate on being the number one result on Google. It’s easy to understand why; those number one results are often the first links we click on when doing a search. After all, Google puts those results at the top of the page for a reason, right?
Many times, Internet marketing performance is solely judged by rankings and how high you can get on Google. But contrary to belief, this is not the best way to measure your return on investment. There are other metrics that will tell you way more about the success of your campaign’s performance than just the average position.
We’ve discussed how important it is to have reviews of your business on your website, and you know that reviews can have a positive effect on your business. But the more difficult part is figuring out how to get clients to leave reviews in the first place. Where do you start? How do you get people to only leave positive reviews? It might seem like a tricky business—and we’ll admit, there is a formula to it—but getting clients to write reviews isn’t as hard as it sounds.
Here are five easy steps you can follow to motivate your clients to leave a review of your business.
When making any important decision, it’s important to weigh your options. In the case of creating a new website, the advantages that come with each option can be a major determinant in which website platform you decide to go with. In our two recent blogs detailing the Locallogy Rapid Platform , we’ve covered what exactly the service is and the functional features that you have access to as a user. Now, we want to tell you about the advantages to using our website platform.In addition to having a cost-effective, customized website built by our team of professionals, you’ll experience a number of management advantages that help your website run faster, safer and smarter.
We recently unveiled the Locallogy Rapid Platform , our newest web building service that allows you to have a cost-effective website created for you by our team of digital marketing experts. It’s the best way for your small business to quickly get a customized website without paying top dollar to have your site maintained by the professionals who are creating your site.
So how do we offer such a quality service for a low monthly price? We’ve built in a variety of great features that let you directly manage your website so you can quickly and easily make edits without crashing your own website.
Once your website is up and running, there are a number of helpful features that make editing and using your site easier on both the backend (what you can edit) and frontend (what visitors will see). From choosing your own color scheme to previewing capabilities, these features work together to create a flawless user experience.
These features all boil down to three specific functions that are crucial for any website platform: customization, usability and responsiveness .
When it comes to building a website for your business, you typically have two options: invest in a high-end, custom-built website made by digital marketing experts, or go with the cheaper option by using a content management system like WordPress or Wix to personally manage your site on a template platform.
For some businesses, a website fully designed from scratch is the best option. It gives the business owner the ability to customize every last detail, down to the coding on each page. For others who don’t need a complex site, a simple CMS that allows content to be easily managed will suffice. But for many businesses, neither of these options are exactly what their looking for, which is something in the middle. Something that allows for a customized website built by professionals at a fraction of the cost of a full website design.
Something like the Locallogy Rapid Platform.
Video content is taking over the Internet. Several years ago, the place you were most likely to find this kind of content was YouTube, where you could look up any kind of funny, instructional or music video imaginable. Today, you can find Internet videos everywhere you look: Facebook, Snapchat, Instagram and news network websites. And according to data, it’s a trend that’s not going away.
In a recent visual networking report done by Cisco , it is estimated that global “video traffic will be 82 percent of all consumer Internet traffic by 2021, up from 73 percent in 2016.” So it’s no surprise that businesses have been jumping on board in an effort to keep their audiences’ attention and create content that has more share potential.
Incorporating videos onto your site might seem like something that doesn’t apply to a service-based business like yours. But visuals are a pretty powerful tool when it comes to getting (and keeping) the attention of your customers. Yes, images are crucial to a successful business website, but customized videos are a more engaging way to showcase your products or services. In fact, it’s something we use as a marketing tool for our customers.
We’re all familiar with the concept of saving the best for last. But when it comes to the content on your website, your approach should be the exact opposite. You may not realize it, but the order of your content often determines the rate of conversion your website sees. This concept is known as content hierarchy. Whether you’re a business owner who is creating services pages on your website or you’re just running a personal blog on the Internet, content hierarchy is something that affects the success rate of your web page.
Let’s start at the beginning.