If you frequently use Google Chrome as your web browser, you may or may not have noticed the symbols used in the URL bar. It might be a green lock, a red warning triangle or a series of other signs. The symbol you see depends on what website you are currently on, but what exactly do they mean?
Starting in January, Google Chrome will be implementing a new measure to warn users about certain sites that are not secure in your browser bar through the use of symbols and warnings. Chrome will start categorizing all sites and flag any that are not using the secured HTTPS server. This applies to all websites, including those that have forms and/or downloads.
So what exactly do each of these symbols mean?
There are several symbols Chrome will use, but they all boil down to the same three basic meanings.
Who does this apply to?
You may think Google Chrome will only be employing this security measure to major sites like Amazon, Facebook or Google’s own pages. However, all websites, including small businesses and blogs are subject to being labelled as secure or unsecure. This motivates all websites to secure their networks and protect their users.
Having an HTTPS website certainly affects how many people come to your site after seeing a warning if your website is not secured. However, it will also affect search engine results. Chrome will choose to display HTTPS secure websites over those that are partially or not secure in search engine results, so even if people are willing to click on an unsecure site, they might not have the option to when searching from Chrome.
We’ve already made the switch—but we’re not the only ones
Although Google Chrome isn’t implementing this change until early 2017, many websit, including Locallogy, are already takesing necessary steps to secure their website. We have implemented this change on our entire library of clients, including Bins Storage and Elite Home Remodeling as you can see below, securing each site and moving them to an HTTPS server. This migration was part of a larger plan to provide better security and site optimization to our clients.
To achieve this plan, we at Locallogy are using a service called Cloudflare , which provides free security and optimization features like HTTPS. Cloudflare is easy to set up and maintain, and can be a great asset if you are looking to be ahead of the HTTPS deadline.
Get On Board
If you haven’t already optimized your website to pass Google Chrome’s new security measures, you might want to consider doing so before the new year. Not only will you ensure people continue coming to your website, but you’ll also make your website safe from hackers. Do yourself a favor and adopt HTTPS before Chrome labels your website as “not secure.”
Everywhere you look nowadays, people have their eyes glued to their cell phones. Between text messaging, taking photos and browsing social media, it’s hard to keep the attention of anyone under the age of 50 for more than a few minutes if their phone is nearby. That’s exactly why marketers started jumping at the opportunity to be right where they wanted to be: a few inches away from their target’s face on a cell phone screen.
recent years, many small businesses--especially those that use a scheduling
system of some sort—have started utilizing SMS (short message service, aka text
messaging) as a form of marketing and communication with clients. SMS marketing
is an immediate form of communication that has the capability of reaching a
largescale audience within seconds, something that emails and phone calls can’t
compare to anymore. And with 75% of millennials in a recent
choosing texting over talking, it makes sense that SMS marketing is
a tool small businesses need to start utilizing.
When was the last time you pulled out your phone to find a nearby restaurant or coffee shop? Probably pretty recently. And when you did, what phrases did you type into the search engine? Probably something along the lines of ‘Mexican restaurant near me,’ or ‘nearby coffee shop.’ With more and more people using their mobile devices to perform Internet searches on-the-go, there has been an increase in usage of the phrase ‘near me.’
And this doesn’t just apply to food searches.
People are searching for specific services using the terms ‘near me’ in industries of all kinds. This simple change in search terms can give users better search results, and can market your business in a wider area. However, this isn’t something Google can do on its own; first, you need to make sure your company’s website is optimized for ‘near me’ searches.
Google’s latest technological asset for businesses has recently launched, and it’s a game-changer for small businesses that are just starting out. It’s called Google Sites.
For those who have a business but are just figuring out the best way to establish an online presence, Google Sites might be the tool for you. This feature, provided by the search engine, allows business owners to build and manage a mini website on their own, all without the help of a programming professional. It’s not a high-tech website, but for those looking to make basic information about their company and services available to the public, Sites can get the job done.
Anyone who runs a Google My Business account —which should be all business owners—can access this feature and create a mini site in as little as ten minutes. Plus, everything is done through Google, so when you make a change to your local listing, such as updating business hours, the changes will automatically be updated on your website, too. For a small business owner, saving valuable time like this adds up.
Sounds pretty great, huh?
When you look at your business’s website, are you proud of the way your company is represented? Do you feel like your level of work is accurately portrayed through your photos, web design and site optimization? If you can’t stand using your own site, chances are that your customers won’t either. But before you give up on your company’s online presence, consider the difference your business could see when your website is gaining you new clients rather than repelling them.When it comes to your company’s online presence, your website can go one of two ways: either it can help your business, or it can hurt your business.
The purpose of a call-to-action (CTA) is, first and foremost, to provide an instruction to website visitors to contact you immediately, as well as a reason why. It tells them what they will gain from working with you and motivates them to take action to make that happen. Therefore, a good CTA will invoke the customer to contact you on the spot.
Here's how you can create the perfect call-to-action that will have consumers off your site and in your office.
SEO. There it is, that daunting acronym. If you’ve done any research whatsoever about having a successful website, you know that SEO, or Search Engine Optimization, is the foundation of an effective site. It means that your website does a good job of incorporating a bunch of elements, like specific keywords, location and load time, making it easy for people to find your site when they’re searching for local services like yours.For the sake of keeping this at a basic level, we won’t delve too deep into SEO and how it works . But there are a few parts of it that you can easily incorporate into your website that can help immensely.
One of the quickest ways you can drive people off of your site is by having an unresponsive website. You might be wondering what makes a website responsive or unresponsive, and what you can do to change that. This all starts with the most important part of your website: your web design.
There are so many elements that factor into website design, and if you don’t utilize your site’s design, your online presence has the ability to hurt your business.
When it comes to marketing your business online, making your business’s website reflect your brand is an absolute must in any service-based industry. It’s what sets you apart from your competition, establishes your credibility and shows people why you are the best choice for them.
Metric Marketing’s “ Guide to The Importance of Branding in Your Marketing ” breaks branding down to a simple definition:
Online reviews have been around a while. But in the past few years, they’ve increasingly become more important than ever, and the statistics to support its relevancy are overwhelming. Think about it: when you are considering buying a product on Amazon or searching for a restaurant to go to, do you ever look at the reviews to help make your decision? The answer, most likely, is yes.
Today, you can find just about anything online, whether that’s a product or a service, and everyone out there is in the business of marketing. Oftentimes, it’s hard to tell if the images and descriptions are really what you’re getting, or if you’re being scammed. But when we see online reviews from real people just like ourselves who are willing to testify for this brand, it gives us peace of mind that we’re making the right decision.