Google Chrome Responds to HTTPS and Updates Server Security

  • By Jackie Petre
  • 29 Nov, 2016

Web Security

If you frequently use Google Chrome as your web browser, you may or may not have noticed the symbols used in the URL bar. It might be a green lock, a red warning triangle or a series of other signs. The symbol you see depends on what website you are currently on, but what exactly do they mean?

Starting in January, Google Chrome will be implementing a new measure to warn users about certain sites that are not secure in your browser bar through the use of symbols and warnings. Chrome will start categorizing all sites and flag any that are not using the secured HTTPS server. This applies to all websites, including those that have forms and/or downloads.

So what exactly do each of these symbols mean?

There are several symbols Chrome will use, but they all boil down to the same three basic meanings.

  • “X”:These obvious warning symbols are signs that the website you are trying to access are not secure, and your personal information is liable to interception by the government and cybercriminals. This symbol is also accompanied by an actual warning stating that the site you are about to go to is not secure, asking if you want to proceed or choose a different website.
  • Exclamation Point, “i”:This signal is a warning that the website you are going to is not completely secure. Google recommends not entering any personal information such as credit card numbers on these sites, as some of the pages can be viewed and changed by someone on the network.
  • Lock, Check Mark:This means the website is secure, and your information is not subject to interception by hackers or other dangerous entities. This is what Chrome hopes all websites will eventually switch to after seeing decreased activity from being labeled as unsecure.

Who does this apply to?

You may think Google Chrome will only be employing this security measure to major sites like Amazon, Facebook or Google’s own pages. However, all websites, including small businesses and blogs are subject to being labelled as secure or unsecure. This motivates all websites to secure their networks and protect their users.

Having an HTTPS website certainly affects how many people come to your site after seeing a warning if your website is not secured. However, it will also affect search engine results. Chrome will choose to display HTTPS secure websites over those that are partially or not secure in search engine results, so even if people are willing to click on an unsecure site, they might not have the option to when searching from Chrome.

We’ve already made the switch—but we’re not the only ones

Although Google Chrome isn’t implementing this change until early 2017, many websit, including Locallogy, are already takesing necessary steps to secure their website. We have implemented this change on our entire library of clients, including Bins Storage and Elite Home Remodeling as you can see below, securing each site and moving them to an HTTPS server. This migration was part of a larger plan to provide better security and site optimization to our clients.

To achieve this plan, we at Locallogy are using a service called Cloudflare , which provides free security and optimization features like HTTPS. Cloudflare is easy to set up and maintain, and can be a great asset if you are looking to be ahead of the HTTPS deadline.

Get On Board

If you haven’t already optimized your website to pass Google Chrome’s new security measures, you might want to consider doing so before the new year. Not only will you ensure people continue coming to your website, but you’ll also make your website safe from hackers. Do yourself a favor and adopt HTTPS before Chrome labels your website as “not secure.”

The Science Behind Digital Marketing

By Jackie Petre 17 Nov, 2017

If you’ve ever read content on the Internet—a blog, product pages on Amazon, instructions on how to tie a tie—you know that visuals are essential to keeping you on the page.

So as the manager of your website, you realize just how important images are to keeping your visitors engaged and interested in what you have to offer. For product- or service-based businesses in particular, quality images can be the difference in total success or total failure of your site.

But did you know that images can do a lot more for your webpage than just supplement your content?

That’s right. Your images, just like your content, can be optimized for SEO benefits, making them more search-engine friendly. Optimizing your images for SEO benefits will give your page an added boost by including more keywords and giving Google more content to rank in searches.

By Jackie Petre 10 Nov, 2017

Getting customers to leave you reviews is one of the most important marketing strategies you can use. You know it. We know it. Let’s move forward.

Many businesses have reviews all over the Internet, from Yelp to Facebook and everything in between. But what’s the point of having an abundance of solid reviews if potential customers aren’t seeing them at the right time—when they’re on your site looking at your services? We fully believe that all business owners should display their reviews on their website in a way that proves your reviews are legitimate.

Our solution: an online review presenter.

By Jackie Petre 01 Nov, 2017

The digital world is constantly changing. Every day, programs are updated, trends shift and Google edits its algorithms. With so many frequent changes, anyone who wants to maintain a successful online presence—like all digital marketers—has to keep up with the trends. Even the experts have to stay on top of their game if they don’t want to fall behind.

Several months ago, we published an article that explained why it’s crucial that your website is optimized for ‘near me’ searches. For example, instead of searching for “flower shop Cleveland, Ohio,” more searchers were replacing the location name with “flower shop near me.” It provided more accurate results based on the user’s physical location, rather than the broad location.

By Jackie Petre 27 Oct, 2017

A lot of people fixate on being the number one result on Google. It’s easy to understand why; those number one results are often the first links we click on when doing a search. After all, Google puts those results at the top of the page for a reason, right?

Many times, Internet marketing performance is solely judged by rankings and how high you can get on Google. But contrary to belief, this is not the best way to measure your return on investment. There are other metrics that will tell you way more about the success of your campaign’s performance than just the average position.

By Jackie Petre 18 Oct, 2017

We’ve discussed how important it is to have reviews of your business on your website, and you know that reviews can have a positive effect on your business. But the more difficult part is figuring out how to get clients to leave reviews in the first place. Where do you start? How do you get people to only leave positive reviews? It might seem like a tricky business—and we’ll admit, there is a formula to it—but getting clients to write reviews isn’t as hard as it sounds.

Here are five easy steps you can follow to motivate your clients to leave a review of your business.

By Jackie Petre 02 Oct, 2017

When making any important decision, it’s important to weigh your options. In the case of creating a new website, the advantages that come with each option can be a major determinant in which website platform you decide to go with. In our two recent blogs detailing the Locallogy Rapid Platform , we’ve covered what exactly the service is and the functional features that you have access to as a user. Now, we want to tell you about the advantages to using our website platform.

In addition to having a cost-effective, customized website built by our team of professionals, you’ll experience a number of management advantages that help your website run faster, safer and smarter.
By Jackie Petre 02 Oct, 2017

We recently unveiled the Locallogy Rapid Platform , our newest web building service that allows you to have a cost-effective website created for you by our team of digital marketing experts. It’s the best way for your small business to quickly get a customized website without paying top dollar to have your site maintained by the professionals who are creating your site.

So how do we offer such a quality service for a low monthly price? We’ve built in a variety of great features that let you directly manage your website so you can quickly and easily make edits without crashing your own website.

Once your website is up and running, there are a number of helpful features that make editing and using your site easier on both the backend (what you can edit) and frontend (what visitors will see). From choosing your own color scheme to previewing capabilities, these features work together to create a flawless user experience.

These features all boil down to three specific functions that are crucial for any website platform: customization, usability and responsiveness .

By Jackie Petre 02 Oct, 2017

When it comes to building a website for your business, you typically have two options: invest in a high-end, custom-built website made by digital marketing experts, or go with the cheaper option by using a content management system like WordPress or Wix to personally manage your site on a template platform.

For some businesses, a website fully designed from scratch is the best option. It gives the business owner the ability to customize every last detail, down to the coding on each page. For others who don’t need a complex site, a simple CMS that allows content to be easily managed will suffice. But for many businesses, neither of these options are exactly what their looking for, which is something in the middle. Something that allows for a customized website built by professionals at a fraction of the cost of a full website design.

Something like the Locallogy Rapid Platform.

By Jackie Petre 26 Sep, 2017

Video content is taking over the Internet. Several years ago, the place you were most likely to find this kind of content was YouTube, where you could look up any kind of funny, instructional or music video imaginable. Today, you can find Internet videos everywhere you look: Facebook, Snapchat, Instagram and news network websites. And according to data, it’s a trend that’s not going away.

In a recent visual networking report done by Cisco , it is estimated that global “video traffic will be 82 percent of all consumer Internet traffic by 2021, up from 73 percent in 2016.” So it’s no surprise that businesses have been jumping on board in an effort to keep their audiences’ attention and create content that has more share potential.

Incorporating videos onto your site might seem like something that doesn’t apply to a service-based business like yours. But visuals are a pretty powerful tool when it comes to getting (and keeping) the attention of your customers. Yes, images are crucial to a successful business website, but customized videos are a more engaging way to showcase your products or services. In fact, it’s something we use as a marketing tool for our customers.

By Jackie Petre 21 Sep, 2017

We’re all familiar with the concept of saving the best for last. But when it comes to the content on your website, your approach should be the exact opposite. You may not realize it, but the order of your content often determines the rate of conversion your website sees. This concept is known as content hierarchy. Whether you’re a business owner who is creating services pages on your website or you’re just running a personal blog on the Internet, content hierarchy is something that affects the success rate of your web page.

Let’s start at the beginning.

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