Your Local Business is Growing – Now’s the Time to Update Your Website

User Experience 

Regardless of your local business’s current growth pattern, a user-friendly website is a must. But it’s especially important when you're attracting more visitors and working to convert more customers. 

A lot goes into user experience. It’s not all about how your site looks from a design perspective (although that’s part of it.) User experience is the whole package—your site’s speed and load time, its ease of navigation, and its branding and visual appeal. 

Take a look at your current website from the visitor’s perspective. Imagine how a potential customer might navigate your site, where they would click, the pages they’d visit, and how easy it would be for them to contact you. 



If your site doesn’t flow well or is difficult to navigate, consider making some improvements to the layout and menus. And be sure your contact information is easily accessible. Remember, as your business grows, so does your exposure.  And with exposure, your website traffic will increase. Make a great impression on those site visitors with an outstanding user experience. 

Reviews

One of the great byproducts of a growing business is the increase in customer reviews and ratings.  Reviews are an excellent way to keep your business growing by increasing your exposure and attracting even more customers. 

But simply obtaining reviews isn’t enough. To get the maximum effect, it’s important to share your reviews front and center on your website. There are many ways to do this and several tools that can help.  Locallogy’s Review Builder is one such tool.   

Review Builder collects your reviews from various sources around the internet, collates them, and presents them in a clean layout that perfectly matches your website’s existing branding and design.   

Sharing your reviews in this way, right there on your website, shows your potential customers that you’re transparent, honest, and proud of the work you do. But most importantly, it gives your site visitors a chance to see real customer feedback without having to navigate away from your site. 

Online Scheduling

As mentioned above, user experience is a big part of any successful website. And as your business grows, it becomes increasingly important to make online communications more streamlined. 

Certainly, your contact information—including phone numbers, email addresses, or an easy-to-use contact form—should be prevalent on your site. But why not take it a step further? 

Invite your customers to book an appointment with you directly from your website. No need to pick up a phone or draft an email. With a few clicks, your customer can secure time with your business without having to take their attention away from your website and your brand. 



There are many online scheduling tools available.  Naturally, some of these tools are more robust than others and the available features and prices will vary. But ultimately, these tools serve one purpose: to make it easy for your customers to get on your calendar. 

Grow Your Website Along with Your Business 

Your existing website may have gotten you where you are, but it probably won’t get you where you're going. As your business grows and transforms, your website should as well. 

Maybe your website needs a complete redesign or maybe not. If you’re happy with your current website and it’s performing well, consider simply making some updates and upgrades to ensure it’s not just keeping up with, but actually encouraging your local business’s continued growth.