Understanding the Impact of Helpful Content for Local Businesses

In late August 2022, Google released its helpful content update. In short, the goal of this update was to place more emphasis on genuine, valuable content in search results. Check out our post on this topic if you need a quick refresher.  

As with most of Google's updates, it took time for the marketing world at large to understand the intricacies of the algorithm change and fully realize its impact. And since the helpful content update’s launch a year and a half ago, it's become apparent just how important it is for your local business to have helpful, informative content on your website.  

Google's helpful content update placed a spotlight on the value of locally relevant and informative content. For local businesses especially, content that answers specific questions and provides insight into local issues or services can significantly elevate your brand's authority, relevance, and—importantly—your search engine rankings.  

Local shoppers often search for solutions nearby, and when your business offers content that speaks directly to local needs and preferences, you become a go-to resource. 

One key takeaway from SEO experts is that creating helpful content is essential for establishing trust and authority within your local community. By providing valuable information, answering common questions, and addressing pain points through your content, you position your business as a reliable source of expertise. This not only fosters trust among your audience but also establishes your brand as an authoritative voice in your industry. 

Another crucial aspect highlighted by experts is the role of helpful content in enhancing local visibility. When your content addresses local concerns, trends, and topics relevant to your community, it resonates more effectively with your target audience. This, in turn, can lead to improved local search rankings, making it easier for potential customers to discover your business when searching for related products or services in your area. 

SEO experts emphasize the importance of creating content that engages and resonates with your local audience. By crafting helpful content that speaks directly to the needs and interests of your local community, you can foster stronger connections with your audience. Whether it's through informative blog posts, how-to guides, or local event coverage, engaging content encourages interaction, sharing, and ultimately, customer loyalty. 

The insights from SEO experts underscore the long-term value of helpful content. Unlike traditional advertising, which has a limited lifespan, valuable content continues to provide benefits over time. From evergreen blog posts to informative videos to comprehensive guides, creating content that offers enduring value can lead to sustained organic traffic, brand recognition, and customer loyalty. 

When examining the impact of Google's helpful content update, the perspectives shared by SEO experts highlight the pivotal role of helpful content in empowering local businesses. As a local business owner, embracing the opportunity to create meaningful, informative content can yield substantial benefits, from building trust and authority to enhancing local visibility and engaging your audience.  

By leveraging the power of helpful content, you can strengthen your brand's digital presence and establish a lasting connection with your local community. 

Need help taking your website’s content to the next level? You need Locallogy! Let’s chat about how we enhance your website and help your business grow.