Simple Ways Your Website Can Build Trust With Your Customers 

 A local business’s website serves a lot of functions. It’s a digital business card. It’s an online portfolio. And it’s a lead magnet used to funnel in prospective customers. But before anything else, a business website must connect with customers and begin the process of building trust.

 Too many business owners miss this opportunity, the chance to instill a sense of confidence and credence with the tool they already have at their fingertips—their website.

Check out these simple steps you can take to build a sense of trust with your customers using your website.

Have you ever wanted to call or email a business but couldn’t seem to find contact information anywhere on their website? It’s a pretty frustrating feeling, enough to make you take your business elsewhere.

Obviously, contact information should be clear and prevalent on your website. Not just on a Contact Us page but in other areas, as well. Presenting your contact information is only the first step, though. Actually encouraging site visitors to contact your business is equally important.

Invite your site visitors to contact you when they have questions, when they need guidance, and when they need to report a problem—not just when they’re ready to buy something. An “open door” communication policy makes your business seem approachable, which is attractive to potential customers.

And when you receive customer contact, always, always, respond. Answer their questions, thank them for their feedback, set up a time to talk further, whatever is appropriate. Acknowledging customer contacts further builds the sense of trust and reliability you're striving for.

With a quick Google search, your potential customers can most likely find various reviews of your business. But why not save them the trouble? Display your customer reviews right there on your website. What better way to be transparent and honest with your site visitors?

One way to display customer reviews on your site is with Locallogy’s Review Builder. This tool, which integrates seamlessly with your website, displays your customer reviews from various places like Yelp, Google, and Facebook.

Presenting these reviews on your website not only saves potential customer a few extra seconds of searching, it also proves that you’re upfront and proud of the work you do. Don’t forget, the goal here is to connect with your customers and build a sense of trust.

Have you had the opportunity to work with a hometown celebrity? A trusted name in the community? Or a local “influencer?” Use the interaction to your advantage (with their permission, of course!)

Doing business with well-known names in your community gives your business a certain credibility. If your well-known customer is willing to share a few words about your services or have their photo displayed on your website, you’ve just gained some social proof—the kind that persuades others to try out your business, as well.

Perhaps your customer wasn’t a local celebrity but a well-established business in the community. The same concept applies. Mention your interaction and share photos of the project, when permissible, on your site. With notable clients and important projects in your portfolio, your business will convey a feeling of high-quality service and dependability.

One of the best ways to connect with your potential customers is by showing them the human aspect of your business—The people behind the brand, the team who does the work. Many business owners strive for such a professional image, they often end up looking like just another faceless company.

Show your customers who you really are. Use an About Us page to tell your company’s story and share information about you and your team. Get comfortable and don’t be afraid to be a bit casual. Your customers are looking for a brand and people they can connect with. They’re not looking for executive headshots and a simple list of degrees and certificates.

Mention your roots in the community, talk about the individual members of your team; give your customers something to relate to on a personal level.

Learn more about how you can connect with potential customers using your About Us page here.

Your website is often the first interaction a potential customer has with your company. Make it a great first impression by building trust and instilling a feeling of reliability and transparency. Remember, your website is a digital representation of your brand. It should tell your story and welcome visitors to connect with you.

 Does your website need an update? Looking for help displaying reviews on your site? Give us a call at Locallogy! We’d love to learn more about you and your business.