Bryan Sirak is the CEO of Locallogy Digital Marketing and a 37-year veteran of the small business, advertising, and home-improvement industries. His career has been shaped by a simple belief: local business owners — especially contractors and remodelers — deserve a marketing partner who is honest, transparent, and relentlessly committed to results. Bryan didn’t start in digital marketing. At 28, with a newborn on the way and no safety net, he walked away from the restaurant world and jumped headfirst into sales. That leap set off a decades-long journey that took him through print advertising, direct mail, business coaching, franchise ownership, and ultimately into the digital world he leads today. He spent 20 years in the print and direct-mail industry, helping companies scale from the ground up. Bryan opened and grew multiple markets throughout Ohio — Cleveland, Columbus, Dayton, and Cincinnati — and helped drive revenue from roughly $3M to more than $20M during his tenure. He rose from independent contractor to Vice President of Sales & Marketing, building teams, coaching reps, managing territories, and working directly with hundreds of contractors and home-improvement businesses. After leaving that chapter behind, Bryan launched into business coaching as an ActionCoach franchise owner. There, he spent years teaching business owners how to build systems, eliminate chaos, and create “commercial, profitable enterprises that work without them” — a philosophy that still guides his leadership today. He later expanded his reach as a franchise owner with AmSpirit, helping business owners build referral-driven networks and deeper local relationships. Bryan joined Locallogy as an independent contractor more than 16 years ago. What drew him in was the opportunity to help local businesses using modern, transparent digital tools that simply didn’t exist in the print world. Today, he leads the company alongside Founder & CTO, Clive Clifford, whose technical vision and AI expertise power Locallogy’s evolving digital systems. Under Bryan’s leadership — and supported by Locallogy’s full in-house team specializing in SEO, local listings, client onboarding, customer success, and customer experience — the company has grown into one of the nation’s most innovative marketing partners for kitchen and bath remodelers. Bryan brings the vision, strategy, and client insight; Clive brings the technical and AI innovation; and the Locallogy team executes with care, expertise, and a deep understanding of what contractors truly need. Together, they developed the Locallogy Lead Lab AI ecosystem — including chatbots, budget calculators, full-funnel automation, review management, and real-time lead tracking — all built specifically for remodelers. Bryan is known for his straightforward communication, his full-bore work ethic, and his unwavering belief that marketing should be measured, accountable, and profitable. He works closely with kitchen and bath showrooms, design-build firms, and service-based businesses across the country — helping them generate consistent warm leads and build predictable revenue. When he’s not leading the Locallogy team or meeting with clients, Bryan can usually be found spending time with family, golfing, fishing, hunting, playing cornhole, or enjoying time with friends. He currently lives in Virginia and remains as energized about helping local business owners as he was on his very first day.
DIGITAL MARKETING EXPERTS AT LOCALLOGY
Meet The Locallogy Team
Our team is located both locally and internationally, which allows us to be flexible and work around the clock to help our clients succeed. Each one of our team members brings a unique set of skills and expertise to our organization.
Meet Our Team
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With more than 25 years of experience across traditional and digital marketing, Kelly Rozick serves as Locallogy’s Customer Success Manager — bringing a rare blend of strategy, empathy, and hands-on industry expertise to every client relationship. Her background includes senior account management, head of client services leadership, customer success roles, and C-level marketing experience, giving her a comprehensive understanding of how marketing decisions impact both day-to-day operations and long-term business growth. Kelly has spent years working closely with kitchen and bath remodeling businesses across the country, helping them navigate the evolving digital landscape. She understands the unique challenges remodelers face — from the seasonality of lead flow to the pressures of competition, labor shortages, and the increasing need for a strong online presence. With this insight, she is able to guide clients toward the strategies, tools, and content that produce higher-quality leads and measurable results. At Locallogy, Kelly plays a pivotal role in helping clients maximize the value of our solutions — including Lead Lab AI, the Budget Estimator, website content programs, and new lead-tracking and review systems. She regularly reviews content, collaborates with our creative and technical teams, and helps clients adopt new tools with confidence. Her ability to translate complex digital concepts into clear, actionable guidance ensures clients always understand both the “what” and the “why” behind their marketing strategy. Known for her warm communication style and relationship-first approach, Kelly makes every client feel heard, supported, and cared for. Her philosophy is simple: listen closely, respond quickly, and provide thoughtful, proactive solutions that strengthen the client’s business. This combination of deep industry knowledge, strategic thinking, and genuine care has made her a trusted partner to remodelers looking to grow, adapt, and stand out online. Kelly is passionate about helping small and mid-sized remodeling businesses thrive — and she treats every client’s success as her own.
Whitney Acoff is the Customer Experience Coordinator at Locallogy, where she brings a dynamic blend of communications expertise, editorial experience, and client-focused strategy. Originally from Rochester, NY, Whitney began her academic journey studying Communications at Monroe Community College before moving to Manhattan to pursue Broadcast Journalism and New Media Studies at Hunter College. Her career has spanned several facets of media and marketing, including serving as Assistant to the CEO at a media and marketing firm, working as a print and product copywriter, and managing and editing content for multiple publications. These roles strengthened her skills in storytelling, organization, and relationship building, skills she now uses every day at Locallogy. In her role, Whitney focuses on elevating the client experience, supporting businesses through thoughtful communication, and helping manage the clients of Locallogy’s clients with care and precision. She’s passionate about building meaningful relationships, understanding client needs, and ensuring every interaction feels seamless and supported.
Carla supports Locallogy’s Lead Lab AI with fast, reliable workflow setup and technical troubleshooting. With 15+ years in digital marketing and automation, she brings a strong mix of real-world experience and practical systems thinking. She’s a Lead Lab AI Certified Admin who’s known for taking action quickly, fixing issues efficiently, and continuously improving processes. Carla may not claim perfection, but she’s the person who jumps in, figures things out, and gets things done. A mom of seven and a natural problem solver, she thrives under pressure and brings steady, dependable support to clients and the team every day.
Kico Lalakovski comes from a small town in Macedonia in southeastern Europe and holds a bachelor’s degree in Computer Science Engineering from the European University in Macedonia. For nearly 14 years, he has been an integral member of the Locallogy team, recognised for his professionalism, principled work ethic, and unwavering dedication to quality. In his role as Lead Website Developer and Project Manager, Kico is known for his meticulous attention to detail, strong sense of responsibility, and commitment to excellence. His ability to approach challenges with clarity and precision has earned him the reputation of being Locallogy’s trusted Problem Solver. Kico’s philosophy is simple yet powerful: "Lead with clarity, collaborate with intention, and deliver the right solution—on time, every time." Beyond his professional achievements, Kico brings the same passion and curiosity to life outside of work. He enjoys travelling and exploring new places, crafting his signature 100% apple juice, playing video games on his PlayStation, and running his small hotel. Forever in search of new adventures, he approaches both the digital world and the real one with enthusiasm and heart.
Jam Delos Santos is the SEO Manager at Locallogy, where he leads search strategy and optimization initiatives that help home improvement and local service businesses grow through measurable lead generation through organic traffic. With more than a decade of experience supporting US-based companies, Jam brings a rare combination of technical expertise, strategic thinking, and operational precision to every campaign. Before joining Locallogy, Jam spent years in roles spanning project management, data analysis, digital marketing, and executive operational support. His background provides him with a deep understanding of how SEO relates to business goals, internal workflows, client expectations, and bottom-line outcomes. From data-driven keyword strategies and technical site improvements to content development and performance reporting, he specializes in making SEO transparent, understandable, and ROI-focused for clients. Jam is highly skilled in SEO analysis, competitive research, digital workflow systems, CMS management, and ongoing optimization tracking. His working style is proactive, detail-oriented, analytical, and collaborative—ensuring clients not only see real search growth, but understand what’s driving it. When he’s not leading SEO strategies, Jam enjoys spending quality time with his family. You’ll often find him playing mobile games, shooting hoops, playing guitar, biking with the kids, watching TV with his wife, or enjoying a trip to the mall together as a family.
Saurabh Garg is a Google Ads strategist with 9+ years of experience and a background in Mathematics and Data Analytics. He builds intent-driven campaign systems that scale profitably through smart bidding logic, conversion-focused audience strategy, and performance tracking. At Locallogy, Saurabh leads Google Ads with one clear standard: every dollar must drive measurable business growth. His philosophy is simple: “data doesn’t lie when you ask the right questions,” and he is using that mindset to turn insights into predictable results.
