Marketing Your Local Kitchen and Bath Business on a Tight Budget

Develop Your Online Presence 

The first step in marketing your local kitchen and bath business—or any local business, for that matter—is getting your name out there digitally. In other words, build an online presence.  You can do this in a variety of ways; creating a website and setting up social media accounts are the most common. 

A website is really a must have. It serves not only as an online calling card, but also a portfolio of your work, a place to display your customer reviews, and a means to share information with your site visitors. 

But business owners working with a limited budget often shy away from setting up a website, because they assume the cost will be too high.  Not a good decision. Considering a website’s potential to help attract new customers and grow your business, it's is almost always worth the investment. 

These days, setting up a website can be very affordable (sometimes even free,) whether you do it on your own or work with a team of professionals. 

Stay Engaged with Your Customers 

Selling to an existing customer has a success rate of 60-70%, compared to a 5-20% success rate when you're selling to a brand-new customer. Those are pretty startling figures that prove beyond question, retaining your existing customers is imperative.   

In the kitchen and bath business, it’s easy to lose contact with a customer once their project is complete. But if you do, you’re missing out on valuable future business. 

Staying engaged with your customers can be done at little to no cost at all. Do this in simple ways, like sending a follow-up email a few weeks or months after the project. Sending out holiday cards or birthday cards is also popular.   

Email and newsletter campaigns are also valuable engagement tools, not just for existing customers but also for potential customers. 

Ask Your Customers for Reviews and Referrals 

Checking the reviews for any product or service is standard consumer behavior these days.  This is especially true for consumers who are shopping for kitchen and bath remodeling services.  The great thing is that obtaining reviews from your customers and displaying them on your website or social media pages won’t cost you a thing. 

Even better, there are helpful tools out there to collate and display customer reviews right there on your website, front and center. One such tool is Locallogy’s Review Builder. Adding reviews to your website in this way not only makes them accessible to potential customers viewing your site, it also helps with SEO, moving your website up the search engine rankings. 

Share Valuable Content 

Sharing useful content is another great, low-cost way to market your kitchen and bath business.  Content can be anything from articles or short blurbs, DIY instructions, infographics, or photos—anything that your readers will find interesting or helpful.  You can share this content on your website, through blog posts, or via your emails and newsletters. 

Sharing valuable content establishes you as an expert in your field and allows you to make a connection with the viewer. This connection will lead to a feeling of trust, which makes it more likely the viewer will turn to you the next time they have a kitchen or bath project. 

Marketing on a Budget 

Remember, marketing your kitchen and bath business doesn’t have to break the bank. You can take these simple steps to get the process started with even the smallest budget.  And when you’re ready to take your marketing efforts to the next level, reach out to us here at Locallogy. We specialize in kitchen and bath marketing.