How to Use Basic Site Optimization to Gain Traffic and Keep People On Your Site

  • By Jackie Petre
  • 17 Jul, 2017

Is Your Website Helping or Hurting Your Business? Pt. 5

SEO. There it is, that daunting acronym. If you’ve done any research whatsoever about having a successful website, you know that SEO, or Search Engine Optimization, is the foundation of an effective site. It means that your website does a good job of incorporating a bunch of elements, like specific keywords, location and load time, making it easy for people to find your site when they’re searching for local services like yours.

For the sake of keeping this at a basic level, we won’t delve too deep into SEO and how it works . But there are a few parts of it that you can easily incorporate into your website that can help immensely.

Website Speed

One of the first things people notice about the optimization of your site is loading time. The longer it takes your web pages and images to load, the more people are driven away . No one wants to wait 30 seconds for every page to load, especially on a website where people are likely to be scrolling through pictures.

According to data collected by Google in 2016, 53 percent of website visits on a mobile device are abandoned if the site takes more than three seconds to load. That’s pretty significant when you think that over half your leads are dropping if your mobile site takes more than 3 seconds to load. That, in turn, affects your overall sales.

Additionally, a 2012 study by customer data platform Tagman (now Ensighten ), found that a one-second delay in page loading time can result in a 7 percent loss in online sales . So, the longer it takes for your website to load, the more sales you are losing. For smaller businesses, that’s a pretty significant loss.

We live in an age where information is available at our fingertips, and if people can’t access something immediately through you, they will most likely move on to a faster site, leaving you in the dust. In a way, this relates to having an updated site, too, as people view sites with slow load times as outdated and obsolete—neither of which you want to be.

What Can You Do About This?

There are a number of technical ways to speed up your site’s loading time, but the easiest way is to modify your design. The Daily Egg states in an article , “the quickest way to improve site speed is to simplify your design.” There are a number of elements that play into this, like reducing the number of components on each page or combining multiple style sheets.

Having fewer high-quality images on your site also helps with website speed, although this contradicts the goal of showing off your work on your website. Luckily, there is a way to increase website speed without getting rid of all your images. However, this is pretty technical, which is why we recommend hiring a pro for stuff like this. It’s important to get it right.

Location

Another way to make sure your site is SEO-friendly is making your location well-known. Visitors should know where your showroom is located, as well as what areas you serve. This is an important difference to note, because you want people to know that the town your showroom is in is not the only location you serve. Mentioning surrounding cities or suburbs that you also want to target is a good way to broaden your location and where you show up in “local” searches.

Including this information in different ways—throughout the content, on your “Contact Us” page and in the NAP (name, address, phone number) at the bottom of each page—is easy. If you have a professional working on your site, they can add various schema codes and Google Maps modules to further optimize your location. But mentioning a handful of locations you want to target is a good place to start.

The Bottom Line: When you’re simply looking at SEO from a basic level, the speed and location optimization of your website are two key factors that should be emphasized in helping your website rank locally. There are plenty more SEO elements that are important to utilize if you want your website to show up for people looking for services in your location, but those are best left to professionals.

This article is just one part of a larger series, “Is Your Website Helping or Hurting Your Business?” To read the article in its entirety and learn more about leveraging your website, click here .

The Science Behind Digital Marketing

By Jackie Petre 16 Aug, 2017

Everywhere you look nowadays, people have their eyes glued to their cell phones. Between text messaging, taking photos and browsing social media, it’s hard to keep the attention of anyone under the age of 50 for more than a few minutes if their phone is nearby. That’s exactly why marketers started jumping at the opportunity to be right where they wanted to be: a few inches away from their target’s face on a cell phone screen.

In recent years, many small businesses--especially those that use a scheduling system of some sort—have started utilizing SMS (short message service, aka text messaging) as a form of marketing and communication with clients. SMS marketing is an immediate form of communication that has the capability of reaching a largescale audience within seconds, something that emails and phone calls can’t compare to anymore. And with 75% of millennials in a recent survey choosing texting over talking, it makes sense that SMS marketing is a tool small businesses need to start utilizing.

By Jackie Petre 09 Aug, 2017

When was the last time you pulled out your phone to find a nearby restaurant or coffee shop? Probably pretty recently. And when you did, what phrases did you type into the search engine? Probably something along the lines of ‘Mexican restaurant near me,’ or ‘nearby coffee shop.’ With more and more people using their mobile devices to perform Internet searches on-the-go, there has been an increase in usage of the phrase ‘near me.’

And this doesn’t just apply to food searches.

People are searching for specific services using the terms ‘near me’ in industries of all kinds. This simple change in search terms can give users better search results, and can market your business in a wider area. However, this isn’t something Google can do on its own; first, you need to make sure your company’s website is optimized for ‘near me’ searches.

By Jackie Petre 03 Aug, 2017

Google’s latest technological asset for businesses has recently launched, and it’s a game-changer for small businesses that are just starting out. It’s called Google Sites.

For those who have a business but are just figuring out the best way to establish an online presence, Google Sites might be the tool for you. This feature, provided by the search engine, allows business owners to build and manage a mini website on their own, all without the help of a programming professional. It’s not a high-tech website, but for those looking to make basic information about their company and services available to the public, Sites can get the job done.

Anyone who runs a Google My Business account —which should be all business owners—can access this feature and create a mini site in as little as ten minutes. Plus, everything is done through Google, so when you make a change to your local listing, such as updating business hours, the changes will automatically be updated on your website, too. For a small business owner, saving valuable time like this adds up.

Sounds pretty great, huh?

By Jackie Petre 27 Jul, 2017

When you look at your business’s website, are you proud of the way your company is represented? Do you feel like your level of work is accurately portrayed through your photos, web design and site optimization? If you can’t stand using your own site, chances are that your customers won’t either. But before you give up on your company’s online presence, consider the difference your business could see when your website is gaining you new clients rather than repelling them.

When it comes to your company’s online presence, your website can go one of two ways: either it can help your business, or it can hurt your business.
By Jackie Petre 26 Jul, 2017
While it’s obviously important to have quality images of your products or service jobs on your website, you don’t want to overlook the content portion of your site , particularly in the form of descriptions. Providing the visitor with detailed product and service descriptions gives a better idea of what to expect when working with you.
By Jackie Petre 20 Jul, 2017

The purpose of a call-to-action (CTA) is, first and foremost, to provide an instruction to website visitors to contact you immediately, as well as a reason why. It tells them what they will gain from working with you and motivates them to take action to make that happen. Therefore, a good CTA will invoke the customer to contact you on the spot. 

Here's how you can create the perfect call-to-action that will have consumers off your site and in your office. 

By Jackie Petre 17 Jul, 2017

SEO. There it is, that daunting acronym. If you’ve done any research whatsoever about having a successful website, you know that SEO, or Search Engine Optimization, is the foundation of an effective site. It means that your website does a good job of incorporating a bunch of elements, like specific keywords, location and load time, making it easy for people to find your site when they’re searching for local services like yours.

For the sake of keeping this at a basic level, we won’t delve too deep into SEO and how it works . But there are a few parts of it that you can easily incorporate into your website that can help immensely.
By Jackie Petre 11 Jul, 2017

One of the quickest ways you can drive people off of your site is by having an unresponsive website. You might be wondering what makes a website responsive or unresponsive, and what you can do to change that. This all starts with the most important part of your website: your web design.

There are so many elements that factor into website design, and if you don’t utilize your site’s design, your online presence has the ability to hurt your business.

By Jackie Petre 06 Jul, 2017

When it comes to marketing your business online, making your business’s website reflect your brand is an absolute must in any service-based industry. It’s what sets you apart from your competition, establishes your credibility and shows people why you are the best choice for them.

Metric Marketing’s “ Guide to The Importance of Branding in Your Marketing ” breaks branding down to a simple definition:

By Jackie Petre 28 Jun, 2017

Online reviews have been around a while. But in the past few years, they’ve increasingly become more important than ever, and the statistics to support its relevancy are overwhelming. Think about it: when you are considering buying a product on Amazon or searching for a restaurant to go to, do you ever look at the reviews to help make your decision? The answer, most likely, is yes.

Today, you can find just about anything online, whether that’s a product or a service, and everyone out there is in the business of marketing. Oftentimes, it’s hard to tell if the images and descriptions are really what you’re getting, or if you’re being scammed. But when we see online reviews from real people just like ourselves who are willing to testify for this brand, it gives us peace of mind that we’re making the right decision.

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