Google Adding Review Previews to Local Pack

  • By Jackie Petre
  • 20 Dec, 2017

Google is Testing the Effect of Adding Review Snippets

During a recent local search, one of our digital marketing experts discovered an interesting new feature popping up on listings. It seems that Google has added snippets of business reviews to local pack listings, particularly reviews that include keywords from your search. This doesn’t appear to be a standard feature yet, but one that’s currently in a test phase.

You’ll notice that certain words are bolded in the review, correlating with keywords from the search. The reviews that show up depend directly on what keywords are used in the search query. So, depending on the wording of the search, the reviews that show up for each business will change.

Google's tested feature is adding useful information about each business.

What are the Side Affects?

For businesses that don’t have any—or many—reviews, this could become an even bigger disadvantage when competitors have verified reviews showing up directly in the local pack. However, businesses that do have a variety of reviews about their services have an advantage when it comes to standing out because they are more likely to have reviews that match the search term. It also encourages businesses to continue getting reviews, and rewards businesses that already have put in the effort to gain quality reviews.

Notice the words that are bold are keywords that were used in the search.

An article by TheSEMPost brings up the potential downside of this feature.

“The tradeoff is the fact that it pushes regular organic down further on the page, and pushes additional pack results further down the page when viewing the expanded pack.”

This affects the organic listings on a page, but not the paid ads, which still appear above the local pack results.

Not all local pack listings show reviews, but the ones that are shown seem to include specific keywords.

The Future of Reviews in Local Packs

Will we be seeing this as a wide-scale feature in Google’s local pack in the near future? It’s too soon to tell. Google hasn’t made any mention of the testing, which means it will likely remain in a beta phase for a while longer.

One thing this does confirm though, is how crucial reviews are for businesses, especially when it comes to showing up locally.

The Science Behind Digital Marketing

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Will finally be forced to pay to use social media? Possibly .

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During a recent local search, one of our digital marketing experts discovered an interesting new feature popping up on listings. It seems that Google has added snippets of business reviews to local pack listings, particularly reviews that include keywords from your search. This doesn’t appear to be a standard feature yet, but one that’s currently in a test phase.

You’ll notice that certain words are bolded in the review, correlating with keywords from the search. The reviews that show up depend directly on what keywords are used in the search query. So, depending on the wording of the search, the reviews that show up for each business will change.

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Getting customers to leave you reviews is one of the most important marketing strategies you can use. You know it. We know it. Let’s move forward.

Many businesses have reviews all over the Internet, from Yelp to Facebook and everything in between. But what’s the point of having an abundance of solid reviews if potential customers aren’t seeing them at the right time—when they’re on your site looking at your services? We fully believe that all business owners should display their reviews on their website in a way that proves your reviews are legitimate.

Our solution: an online review presenter.

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