4 Ways to Sell Your Services with Strategic Content

Appearance plays a large role in selling your services. In fact, the majority of your clients will choose your company based on what they see on your website: images of your work. That’s why the use of high-quality images is an absolute must for any business, no matter what size or industry.

What we often see with artistic-oriented clients—like designers—is a large focus on aesthetic. These clients try to keep the copy to a minimum to focus on visuals, but that is a big mistake.

It’s easy to think that if you run a service-based business, photo galleries are the most crucial feature on your website. And while they are indeed vital, it’s just as important to remember that your website still needs something to supplement those images: great content.

Seeing images of the services you provide shows potential clients what their finished product could look like. This is obviously important, as it is what draws in leads and lets them know how talented your team is. However, having informational content on your website is what’s going to sell your service. This tells consumers how you communicate, your unique process, your level of helpfulness and your dedication to provide clients with exactly what they want.

Think of content as a reassurance that you’re going to go above and beyond the client’s expectations when it comes to his or her needs. The information you provide on your website gives them an idea of what to expect from working with you, before they even schedule an appointment. And the more they know about your business, the more likely they are to turn into a lead.

One of the main purposes of website content is to provide some sort of useful information to the visitor. On a service-based website, there are a few subjects you’ll want to make sure are included on various pages.

This is perhaps the most important content on your website. Providing the customer with a detailed description of all your services is going to drive home the point that you are a reputable company and you know what you’re talking about. This could also include the process of what you do, giving the client an idea of what to expect when working with you.

Just remember that potential clients don’t know quite as much about your industry as you do, so make the info on your website easy to understand.

If you’re hired to complete a service in someone’s home, office or yard, it’s often a big, ongoing project. One of the most important things clients want to be sure of before hiring you is that they can trust the people coming into their personal space. Having some content about your company history as well as the members of your team not only shows clients who they will be working with, but also establishes the credibility of your business.

They know the basic services you offer, but is there anything else you do that relates to their needs? If you're a house painter, do you also repair siding? Or if you are a home remodeler, do you offer free color consultations? If you let customers know you have a wide range of skills and knowledge, it reassures them that you will be able to help them with whatever special project they request.

What is the overall purpose of your website? To get potential clients to contact you for your services, of course. That’s why you need a strong call to action on every page; something that compels users in a friendly way to call, schedule an appointment online or take some sort of action to get them off your website and into your office. Decide what you want to compel users to do, and base your calls to action around that.

Even in industries that rely so heavily on visuals, content really can make or break your business when potential clients are comparing you to the competition. Of course, another reason content is crucial on your website is because it helps put your website in front of people when they performing local services like yours. It’s called Search Engine Optimization (SEO) , and there’s a good chance you’ve already heard of it.

When it comes down to it, make sure your website provides useful information, sells your service as the best choice and accurately portrays your business as friendly and knowledgeable. Hiring a digital marketing company like Locallogy can often be your best bet, as they are knowledgeable about crafting search engine-friendly content in a way that’s marketed toward your ideal audience.