Blog Post

3 Ways Online Interaction Can Attract Customers to Your Showroom

Amber Blevins • Jun 25, 2021

In a world of online shopping, local businesses can find it challenging to attract customers to their brick-and-mortar stores and showrooms. This is particularly true over the past year, as the rate of online shopping skyrocketed while in-person shopping was largely prohibited.

Online and in-store shopping are distinctly different, of course. But there are some fundamental overlaps—namely, how you attract customers to your business in the first place.

Despite being a local business with a brick-and-motor showroom, many of your initial customer contacts will begin online. Here are three easy ways you can ensure your online interactions will encourage customers to visit your business in person.

Provide Stellar Online Customer Service

This suggestion might seem superfluous, since providing excellent customer support is a basic concept when it comes to running a business. But it’s important to understand how great online support can encourage customers to make the trip to your showroom.

First things first—a pretty standard website rule—ensure your contact information is readily available throughout your site. And whenever possible, provide multiple contact options including phone, email, and online contact forms. For an even better customer experience, include a live chat option where customers can connect with you in real-time.

Give your customers the attention they deserve, even if they’re not inside your showroom at the moment. Respond to online customer contacts quickly and remember to be a human about it. It’s easy to fire off a bland email response to a question, but that kind of communication will not inspire the customer to visit your shop. Be friendly and engaging. Give the customer an idea of the treatment they'll receive when they visit you in person.

Highlight Your Showroom

Your website is naturally the place to share your brand’s message, talk about your services, and display photos of your products and projects. It’s also the place to shine a spotlight on your showroom.

Here at Locallogy, we build custom showroom pages for many of our clients. This is a dedicated page on your website exclusively about your showroom. It tells customers what they will experience when they visit, provides a map and/or directions to the showroom, and includes contact information.

Use your showroom page to make a connection with your customers ahead of their visit. Knowing what to expect means they’re more likely to visit your showroom instead of one of your competitors.

Offer Easy Appointment Setting

Online scheduling tools are an excellent way of attracting customers to your showroom.

Many of your site visitors will not be willing to engage in the back-and-forth phone calls or emails needed to schedule an appointment with you. Instead of losing those customers, give them the option to immediately book an appointment from right there on your website. Your customers will love the stress-free way they can book a visit that works with their schedule.

Online scheduling is not just an easy, hassle-free process, it also allows for automated visit reminders which reduce the likelihood of missed visits appointments.

Use Your Online Presence to Bring Customers into Your Showroom

Just because your business is a local, brick-and-mortar establishment doesn’t mean you can’t use the power of the internet to attract customers. Online marketing provides immeasurable opportunities for local businesses. After all, the majority of all shopping experiences begin with an online search.

Follow these simple tips to grow your business with more and more customers walking through your showroom doors.

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