Not every digital marketing company has the expertise to do responsive web design effectively. Responsive web design entails special programming to adapt the content, design, navigation and method of interaction in order to deliver the same website look, feel and usability to both mobile device and desktop or laptop computer users.
Locallogy has extensive experience in employing responsive design to create websites that automatically fit the screen size of the devices on which they are viewed, including tablets and smartphones.
We can also help you determine if responsive web design is the right way to go for your website, or if mobile web design is more suited to your needs.
Briefly, responsive web design offers a number of important advantages.
You only need a single website. That means you only have to pay for, administer and update one website that will work equally well on all devices.
You only need a single URL. Site visitors can find you on their mobile devices without having to wait for redirects, which is especially beneficial when connections are slow.
There is no need to create specific content or SEO strategies for mobile devices. What works when viewed on a laptop or desktop computer works just the same on a mobile device.
However, there are a few downsides to responsive web design.
Having a single website for all devices doesn’t always work for users of those devices. You may need to put different emphasis on the same page in order to maximize conversions using the advantages of the specific platform.
It’s hard to account for users who may be using outdated devices. Many of those devices have old browsers that load responsive websites slowly or incompletely.
Mobile access is a completely different experience than desktop access. Using the same interface for both platforms doesn’t necessarily guarantee the same user experience.