Locallogy - The Science of Digital Marketing

September 2018

PPC You Later, Summer

As fall is quickly approaching, it's time to say our goodbyes to summer. That means breaking out your favorite football jersey, watching the leaves start to change and slowly switching from iced to hot coffee (or a pumpkin spice latte...we won't judge).

If you're anything like us, it's time to catch up on that "summer reading" you never got around to. Here are our top picks to get your September rolling. Enjoy!

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One Simple Thing to Improve Click-Through Rates

While email marketing has the potential to be a highly effective form of communication for your company, it can easily fall flat if you don’t get consumers to open your emails. With hundreds of emails coming to your customers’ inboxes every day, how do you differentiate your email from the others? Better yet, how do you catch their attention and motivate them to open your email?

Here’s one way: use emojis in your email subject line.

Here's How to Do It

New Client Spotlight: Pool-FX

The recent launch of Pool-FX’s new website marked a significant milestone for both Locallogy and the Pool-FX family. As an expansion of the company Outdoor-FX, PFX is now the third website we’ve created for the outdoor home improvement brand. With a professional portfolio and informational pages to showcase their pool design services, Pool-FX’s new website sets the bar high for all other inground pool installation companies in Columbus, Ohio.

Visit Pool-FX's New Site to See More!

Take Your Business's Digital Marketing to the Next Level

Leverage the power of the Internet to grow your business with Locallogy, the digital marketing agency that combines in-depth experience in local business marketing with digital marketing expertise.

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How to Create a Killer Email Marketing Campaign in 10 Easy Steps

Email marketing is becoming an increasingly popular way of delivering a message to your audience, especially if your goal is to get consumers to take some sort of action. But creating an email campaign that has the effect you want is harder than you might think.

With technology and SEO best-practices constantly changing, you can’t simply create a website and not touch it for seven years the way you used to be able to. There’s a lot more that goes into a website now, and although keeping it up-to-date requires more time and effort, the results you’ll see are worth it.

Is Facebook Becoming the New Google Local Search?

In an effort to make Facebook a place for more than just social interaction, the platform is making major changes to help consumers interact with small businesses. And the change isn’t just affecting the way people use the app—it’s affecting the way they use Google in local searches, too.

Locallogy is not just another digital marketing agency. We’re a “small business digital marketing agency.” We have first-hand experience as entrepreneurs and local business owners ourselves, so we understand the challenges faced by small businesses — from tight budgets to competition from big-name brands.