Quick Guide to Content Marketing Best Practices

Implement SEO Friendly Content 

SEO-friendly is a powerful tool that can dramatically enhance your website's visibility online. By meticulously optimizing content to rank higher in search engine results you can significantly increase the number of visits and traffic to your website.

This isn't just about getting more eyes on your page; it's about attracting the right kind of visitors—potential customers who are actively searching for solutions that your business provides. With improved visibility, your brand stands a better chance of being recognized and remembered by these potential customers.

Create Shareable Content Across Social Media  

Posting shareable content on social media is an important part of creating a successful online presence. To start, you'll need to be intentional about the kind of content you produce. 



Your content should be engaging, informative, and useful. Develop an individual voice that speaks directly to your target audience and reflects your brand image. Share articles, graphics, videos and other forms of content that are related to your product or industry in order to encourage customers to engage with you and subsequently share your post on their own social media feeds. 

Recognize the Benefits of Repurposing Content  

Repurposing content brings a notable return on your initial investment of time and resources. From updating existing content to creating fresh new takes on an old topic, repurposing your website or blog’s content can resonate with different types of audiences. 



This strategy also allows you to find new ways to highlight the same message more than once and extend the life cycle of your content. By putting in the extra effort, you can maximize your reach, broaden your network, nurture relationships, boost SEO, keep readers engaged, and ultimately build brand recognition.  

Writing for Different Personas  

Crafting thoughtful messages for different buyer personas may seem like a daunting task. Finding the right words and tone to reach the correct target audience requires careful consideration and a good understanding of the different buyer personas within your audience.



When it comes to making connections with customers, having a consistent writing style that incorporates both professionalism and a human voice will help earn trust and establish a genuine connection. Choosing language that is easily understood and personal can help you build long-lasting relationships with your clients. 

Quality Beats Quantity Every Time 

Quality is truly more important than quantity when it comes to nearly any aspect of life. Having a few items that are well-built, reliable, and long-lasting is preferable to having a large selection of items that are not. 

Likewise, your website, blog, and social media should only contain high-quality content. Don’t be fooled by the idea that “more is better.” In fact, when it comes to search engine ranking, Google has told us time and time again, more is actually not better. 

Consumers (and Google) want to see valuable content; content that is rich in information, easy to digest, and written in an approachable way. Investing your time in creating high-quality content will ensure higher search engine ranking, more engagement from consumers, and future opportunities to repurpose that same content in a different way.