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Formerly known as Local Internet Leads

Speak to a Digital Marketing Specialist today

image description(877)572-4072
Nicolas Leas

Nicolas Leas

Development & Support

Nick is a talented web developer and graphic designer, who provides design and development services, as well as project management, for Locallogy’s clients. He previously worked in the fast-paced environment of terrestrial (AM/FM) radio, providing design and coding for numerous promotions, and overseeing the social media outlets for seven radio stations.

A technology buff, Nick enjoys getting his hands on the latest electronic gadgets. He also enjoys a number of outdoor activities, including skiing and running, and feels that his participation in CrossFit has improved his performance in those endeavors.

open source cms vs proprietary cmsWhen it comes to building websites, one thing remains constant. You must always incorporate good SEO (search engine optimization) in order to build and grow your business or enterprise. With this in mind, you must narrow down your web development to things that will allow for you to do just that, seamlessly. This means choosing a platform that can be easily edited and updated. You may now be wondering which platforms are the most effective for branding and marketing, and rightfully so.

First and foremost you have to understand what your web needs are. This mini-guide will serve to help you narrow down your options by educating you on the very things that make successful web pages.

There are two different kinds of platforms: Open Source and Proprietary.

Open Source Platforms:

  • These platforms are generally built by a single entity but can be edited by literally anyone.
  • The source code is public so if you have the know-how you can easily upgrade OS (open source) platforms.
  • One of the most beneficial things about OS platforms is that you can host anywhere you would like as long as you have an ISP.
  • While this software is typically not going to cost a dime, designing can cost you— especially if you don’t have the know-how to fix a website yourself.

Proprietary Platforms:

  • These platforms are generally built and maintained by a mainstream company— think Microsoft or Apple.
  • These platforms do not have open source codes though some of them can be modified by certain external entities.
  • These platforms are generally hosted by the company that created them.
  • Generally require a license even though they are mostly built into the platform itself and released upon download or installment.

Let’s get into the benefits and drawbacks of each platform.

Open Source

A few popular open source platforms that you might have heard of are: WordPress, Drupal and Joomla. All three of these are great OS platforms but which one is the best? Well, that may depend on who you ask. The problem with choosing the appropriate platform is that if you simply look at websites without comparing stats, you will find that each platform is apparently, the best. Without unpacking each of their statistics there is really no way to tell.

More about Open Source Platforms:

  • These particular platforms are free. This is a good thing because they come at a far cheaper cost than proprietary platforms which can cost thousands of dollars— especially if you are running an e-commerce store. Support is generally provided by other open source developers. Updates are provided on regular basis in order to keep the CMS secured.
  • Chances are you won’t own the rights to templates but if your web developer creates a custom template you not only own the rights to the template but you will also be able to move your website to wherever you would like.
  • Skilled web developers have no issue with fixing bugs and other kinds of mishaps regarding OS platforms.
  • If you choose a premade website design, the open source platform owns your website design. However, again, if you get one custom made you can do whatever you want with it. You should be warned that when you purchase templates, they are generally going to be extremely difficult to customize (add extensions or designs).
  • Choosing the wrong software can mean losing out on accessibility and user friendliness. Such is not the case for newer updated OS platforms.

Who Should Choose Open Source Software?

  • You would like online presence and plan on using it as a source of getting clients or gaining profit.
  • You need functionality.
  • You love customization and are looking to work off of a pre-made template.
  • You are technology illiterate
  • You want to have the most up-to-date software in your possession. This means having to seldom deal with bugs and security issues.
  • You don’t want to manually have to work on upgrading your website.

Proprietary Platforms

Proprietary platforms are abundant all across the internet. These platforms largely exist due to CMS or content management systems. However, a lot of these platforms are beginning to vanish as OS platforms are stepping up their game and becoming a viable means for people to create websites for a fraction of the cost it would take to make a proprietary platform.

How to choose the best proprietary system? If you don’t like the company, chances are you won’t like their proprietary system. It’s as easy as that. Certain companies are not very well-versed in web development. Sometimes this is nullified because bigger companies can actually invest in and upgrade their material frequently. Again, with proprietary systems you may not have ownership over the template, design or content so be sure to read agreements and contracts thoroughly.

The Problem with Proprietary Systems:

  • Just because a product is proprietary doesn’t mean that it will be around forever. Proprietary systems come and go just like OS platforms.
  • You may not have ownership over the design and content of your website. This is a big deal so we urge you to really read the fine print before settling for a proprietary system.
  • Customizing a proprietary website can be quite an expensive endeavor unless you yourself are a web developer. If you are not and are strapped for cash, you will find that your customization options are very limited.
  • Many proprietary platforms are not optimal because they have not kept up with the changes in SEO and how algorithms categorize pages. This means that making a page under certain platforms quite redundant if you plan on using your page for marketing.

I hope that this article has given you some insight about the differences between open source and proprietary software and systems. Your best bet is to do you research and aim to choose the best product for your business or brand. Many people these days swear by Joomla since it is constantly upgraded. This wouldn’t be a bad option to look into, especially if you are not sure where to start. Joomla is the best of both worlds because it is highly customizable and cost effective.

Whatever your choice may be, be sure to actually read agreements and do your homework. There are tons of reviews on web development all around the internet. Once you narrow down your list compare and contrast the stats of each company to make sure that you choose the best option for your business. When in doubt, give us a shout!

Classic Website MistakesThe reasons behind a website’s inability to succeed are far too many to list down in one blog post. However, it is true that some factors increase the probability of a website’s failure more than the others do. These mistakes or failures need to be avoided at all costs if you want to create a website that would deliver the goods and help you in achieving your set goals and targets. Here are some of the most obvious mistakes that lead to poor websites that tank badly and never prove to be of any worth.

Doing-it-Yourself

You will read a lot about how everyone can make a website at many places all around the web. With DIY tools available and websites, which offer platforms for amateur people to design websites, everybody who knows how to connect to the internet is made to believe that they can make a great website. There is truth in the point that almost anyone who is capable of browsing the internet can make a website on his/her own. However, there is a lot of exaggeration involved in the point that anyone can make a truly great website that would deliver results. Therefore, if you want to make a website where you can talk about random things without any purpose, making it on your own should not be a problem. However, if you are looking to build a website to engage a target audience, want to sell your services or have any other particular target in mind, which requires the website to engage the masses, a DIY approach will not work unless you are actually a web designer who designs websites for a living.

People these days are made to believe that creating websites is all about creativity and innovation and if you are creative enough, you can make brilliant websites. Creativity and innovation does play a part but there is a lot of back-end development needed to make a great website and that requires professional knowledge of software and programming languages. While a few online options might help you in developing a website without that knowledge, the result would be very sloppy and would never be able to match the standard that Google and other search-engines set for high-end rankings on their SERPs. In addition, if your website will not get good rankings on your website, you will not be able to build a very large audience.

Choosing Style over Everything Else

Style is important and impressing your audience with a very creative website goes a long way into converting them into loyal readers/customers. However, a website is not just about style unfortunately. Designers who put style over everything else and compromise the website’s user-friendliness and ability to load quickly to make very stylish websites often lead the websites to their doom. While ‘wowing’ users is important, it is not worth it if they have to wait five odd minutes to be ‘wowed’. People would often leave the website even before it would load in such a case and whom would the website ‘wow’ when it has not even given the time to load?

Stuffing of Unnecessary Features and Tools

One of the first things that any designer should do is to ask the client about the purpose of the website and then decide the tools that would be necessary. If a wide variety of tools and features are stuffed into the website mindlessly and the website’s content is designed then in such a manner to utilize those features, it would never help the website’s cause. Having a forum and a guestbook when it is not needed would only distract the visitors if the forum and guestbook bring anything to the table as far as the website’s main purpose is concerned.

Designing Something Rebellious

There is a school of thought that since the internet is cluttered with websites and all the websites follow certain designing rules, the chances of your website standing out is impossible. Therefore, to stand out, the website needs to be ‘ground-breaking’ and that would require a rebellious approach. The idea that there is a need to stand out for a website is correct but the thought that there is a need to break the axioms now considered the standard to make the website stand out is incorrect. Nobody can stop you from trying but no one would be able to save the website from being a total fail either.

Poor Choice of Colors

The choice of colors has a great impact on a website’s success especially if the focus of the website is on the content. A website that has a very puzzling color scheme (mostly chosen to ‘stand out’) and a website that uses the same background color as that for text are examples of websites that don’t yield results because of poor choice of colors.

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