Nick is a talented web developer and graphic designer, who provides design and development services, as well as project management, for Locallogy’s clients. He previously worked in the fast-paced environment of terrestrial (AM/FM) radio, providing design and coding for numerous promotions, and overseeing the social media outlets for seven radio stations.
A technology buff, Nick enjoys getting his hands on the latest electronic gadgets. He also enjoys a number of outdoor activities, including skiing and running, and feels that his participation in CrossFit has improved his performance in those endeavors.
When it comes to building websites, one thing remains constant. You must always incorporate good SEO (search engine optimization) in order to build and grow your business or enterprise. With this in mind, you must narrow down your web development to things that will allow for you to do just that, seamlessly. This means choosing a platform that can be easily edited and updated. You may now be wondering which platforms are the most effective for branding and marketing, and rightfully so.
First and foremost you have to understand what your web needs are. This mini-guide will serve to help you narrow down your options by educating you on the very things that make successful web pages.
There are two different kinds of platforms: Open Source and Proprietary.
Let’s get into the benefits and drawbacks of each platform.
A few popular open source platforms that you might have heard of are: WordPress, Drupal and Joomla. All three of these are great OS platforms but which one is the best? Well, that may depend on who you ask. The problem with choosing the appropriate platform is that if you simply look at websites without comparing stats, you will find that each platform is apparently, the best. Without unpacking each of their statistics there is really no way to tell.
Proprietary platforms are abundant all across the internet. These platforms largely exist due to CMS or content management systems. However, a lot of these platforms are beginning to vanish as OS platforms are stepping up their game and becoming a viable means for people to create websites for a fraction of the cost it would take to make a proprietary platform.
How to choose the best proprietary system? If you don’t like the company, chances are you won’t like their proprietary system. It’s as easy as that. Certain companies are not very well-versed in web development. Sometimes this is nullified because bigger companies can actually invest in and upgrade their material frequently. Again, with proprietary systems you may not have ownership over the template, design or content so be sure to read agreements and contracts thoroughly.
I hope that this article has given you some insight about the differences between open source and proprietary software and systems. Your best bet is to do you research and aim to choose the best product for your business or brand. Many people these days swear by Joomla since it is constantly upgraded. This wouldn’t be a bad option to look into, especially if you are not sure where to start. Joomla is the best of both worlds because it is highly customizable and cost effective.
Whatever your choice may be, be sure to actually read agreements and do your homework. There are tons of reviews on web development all around the internet. Once you narrow down your list compare and contrast the stats of each company to make sure that you choose the best option for your business. When in doubt, give us a shout!
The reasons behind a website’s inability to succeed are far too many to list down in one blog post. However, it is true that some factors increase the probability of a website’s failure more than the others do. These mistakes or failures need to be avoided at all costs if you want to create a website that would deliver the goods and help you in achieving your set goals and targets. Here are some of the most obvious mistakes that lead to poor websites that tank badly and never prove to be of any worth.
You will read a lot about how everyone can make a website at many places all around the web. With DIY tools available and websites, which offer platforms for amateur people to design websites, everybody who knows how to connect to the internet is made to believe that they can make a great website. There is truth in the point that almost anyone who is capable of browsing the internet can make a website on his/her own. However, there is a lot of exaggeration involved in the point that anyone can make a truly great website that would deliver results. Therefore, if you want to make a website where you can talk about random things without any purpose, making it on your own should not be a problem. However, if you are looking to build a website to engage a target audience, want to sell your services or have any other particular target in mind, which requires the website to engage the masses, a DIY approach will not work unless you are actually a web designer who designs websites for a living.
People these days are made to believe that creating websites is all about creativity and innovation and if you are creative enough, you can make brilliant websites. Creativity and innovation does play a part but there is a lot of back-end development needed to make a great website and that requires professional knowledge of software and programming languages. While a few online options might help you in developing a website without that knowledge, the result would be very sloppy and would never be able to match the standard that Google and other search-engines set for high-end rankings on their SERPs. In addition, if your website will not get good rankings on your website, you will not be able to build a very large audience.
Style is important and impressing your audience with a very creative website goes a long way into converting them into loyal readers/customers. However, a website is not just about style unfortunately. Designers who put style over everything else and compromise the website’s user-friendliness and ability to load quickly to make very stylish websites often lead the websites to their doom. While ‘wowing’ users is important, it is not worth it if they have to wait five odd minutes to be ‘wowed’. People would often leave the website even before it would load in such a case and whom would the website ‘wow’ when it has not even given the time to load?
One of the first things that any designer should do is to ask the client about the purpose of the website and then decide the tools that would be necessary. If a wide variety of tools and features are stuffed into the website mindlessly and the website’s content is designed then in such a manner to utilize those features, it would never help the website’s cause. Having a forum and a guestbook when it is not needed would only distract the visitors if the forum and guestbook bring anything to the table as far as the website’s main purpose is concerned.
There is a school of thought that since the internet is cluttered with websites and all the websites follow certain designing rules, the chances of your website standing out is impossible. Therefore, to stand out, the website needs to be ‘ground-breaking’ and that would require a rebellious approach. The idea that there is a need to stand out for a website is correct but the thought that there is a need to break the axioms now considered the standard to make the website stand out is incorrect. Nobody can stop you from trying but no one would be able to save the website from being a total fail either.
The choice of colors has a great impact on a website’s success especially if the focus of the website is on the content. A website that has a very puzzling color scheme (mostly chosen to ‘stand out’) and a website that uses the same background color as that for text are examples of websites that don’t yield results because of poor choice of colors.