Our team of digital marketing experts agree: the worst enemy for a business’s online presence is an outdated website.
There are several elements of your website that might be considered outdated, including content, design and images. Even having just one of these sections not up-to-date can hurt your website’s effectiveness, because it makes your overall business
When you look at your business’s website, are you proud of the way your remodeling company is represented? Do you feel like your level of work is accurately portrayed through your photos, web design and site optimization? If you can’t stand using your own site, chances are that your clients won’t either. But before you give up on your kitchen and bath company’s online presence, consider the difference your business could see when your website is gaining you new clients rather than repelling them.
It’s no secret that online reviews are growing more and more important to the success of a business. They’ve become a key factor for trustworthiness, visibility and rankings. A collection of positive reviews has the power to attract more customers to your business, because people trust the opinions and experiences of other people like themselves who are using the same services. And while it’s easy to assume that getting a 5-star review from every customer is ideal, that’s actually not the case.
Believe it or not, reviews with less than 5 stars can actually have a positive impact on a business’s reputation and online performance. You might be thinking, how can it be that lower reviews are better than higher ones? There are a number of reasons why 5-star reviews aren’t always ideal.
Most businesses, no matter the industry, will see at least one bad customer review in their lifetime. Companies can fall into this category, too, often without major fault on your part. With a home remodeling company, for example, an appliance could have been incorrectly ordered, or the client may be unhappy that their remodel took slightly longer than expected. Although these things happen and are quite normal when dealing with a service-based business, customers often forget that and take out their frustration on the only outlet they know: The Internet.
The reactions many business owners have when they see a negative online review involve getting upset, finding someone (either the client or an employee) to blame for the situation and hoping potential customers don’t see the review. But rather than let a bad review get to you, there’s an easy—and smart—way to turn that negative online review into a marketing asset for your business.
Owning your Google local listing is an absolute must when it comes to marketing your company. Anyone who is familiar with the digital marketing industry can tell you that. But for those who don’t work in the world of online marketing, it can be difficult to understand what exactly your local listing page is, and, more importantly, how crucial it is to your business.
First, let’s start with the basics.