Pay-Per-Click advertising, also known as PPC, is a quick and effective way to get your business in front of prospective clients when they’re looking for local options. It is a great tool that allows you to figure out specific data, such as what terms people are using in their online searches, and gets you a return on investment that is worthwhile. It puts you at the forefront of their search choices, generating more site visits instantaneously.
When thinking about your online marketing strategy options, it’s easy to wonder, is PPC right for my business? In a world where there is a variety of digital marketing strategies available, is it worth it to pay for online advertising? The answer to that is…it depends.
Many service-based companies’ websites revolve around appearance. It’s hard not to, when the majority of your clients will choose your company based on what they can see: images of your work. Even on your website, the use of high-quality images is an absolute must for any remodeling company.
It’s easy to think that since you run a service-based business, galleries are the most important feature on your website. And while this might be true, it’s just as important to remember that your website still needs something to supplement those images: great content.
Today, more and more people are doing online research for services on their mobile devices rather than desktop or laptop computers. In fact, there’s a good chance you’re viewing this page on a mobile device or tablet right now. Because of this technological shift, we at Locallogy approach our clients’ website design with a mobile-friendly layout in mind from the start. But we aren’t the only ones embracing the mobile first web design.
In order to fully understand the importance of a mobile-compatible website, let’s start with the basics.
Owning your Google local listing is an absolute must when it comes to marketing your company. Anyone who is familiar with the digital marketing industry can tell you that. But for those who don’t work in the world of online marketing, it can be difficult to understand what exactly your local listing page is, and, more importantly, how crucial it is to your business.
First, let’s start with the basics.
So long 2016, hello 2017! It’s a new year and we at Locallogy are all reflecting on the changes we saw in this past year’s digital marketing industry: location pages became a game-changer and online customer reviews are making and breaking businesses, just to name a few. All this reflection on 2016’s trends has us all wondering: what will happen in the digital marketing field in 2017?